Marketing

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You will be able to start your study from home. If restrictions are lifted we will continue to offer our students the flexibility to study online or a combination of online and on campus for the rest of the Trimester.

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Join an exciting and dynamic industry

Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it's about finding creative solutions to customer problems. You can have the best product in the world but without marketing, your customers won't know about it. Whether it's a charity trying to solicit donations or a multinational wanting to increase monthly sales, marketing plays a central role.

If you're creative, analytical, a good communicator and a quick thinker, marketing is a great career for you. At Griffith, you'll learn about identifying and understanding a market, consumer behaviour, communication, and how to develop strategies for staying ahead of competitors. You’ll also learn to innovate, challenge conventions and be forward-thinking so you can navigate the future of world of work and business.

Brand new Bachelor of Business, commencing 2021

The new Bachelor of Business is a new degree for a new way of thinking in the new economy. Designed around a collaborative approach to problem solving, this degree offers you more majors than any other business degree in Australia. More choice means more opportunity, so whether you want to be an accountant, executive, own your own business or an international consultant, this degree will make you a more compelling business partner. Commence in 2021 and choose your majors in 2022.

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Frequently Unasked Questions

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Study marketing at Griffith

Join the new way of thinking

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The world is catching up with a clear shift away from outdated business practices. The new Bachelor of business is a genuine alternative to traditional business degrees. It’s a whole new way of thinking for a whole new generation of future business professionals.

Practical learning

You can earn credit towards your degree and get job-ready through the extra-curricular activities, industry experiences and business professional development we offer.

Study your way

Build your studies around you. Get the flexibility of studying on-campus, online, part-time or full-time, over two or three trimesters per year. No matter where you are, you’ll get the access, support and assistance you need to succeed.

Multiply your options

Double your career opportunities without doubling your study time. A double degree will give you an edge in the getting a job and build a career that is as unique as your interests.

Education excellence

You are getting a high-quality education. Griffith ranks in the top 7 in Australia for overall educational experience for undergraduates in the QILT 2019 Student Experience Survey.

Skills for the evolving world of marketing

Skilled marketers are always in demand because technology is altering the way we do business, work and live, markets and customer tastes are continually changing too. Griffith’s marketing degrees teach you key skills that will prepare you for your future career and the future of business. You’ll learn how to think creatively, ethically and develop sustainable business solutions. We’ll teach you how to research and analyse markets, competitors, customers and organisations; understand why they behave the way they do; and use this information to gain a competitive advantage.

Gain practical experience

Our strong links with industry and employers will ensure you have access to enriching local, international and community internships. You’ll gain a global perspective, experience and professional connections working on a project for a real company or community organisation, earn credit towards your degree and graduate job-ready.

Get ahead of the game

Want a unique skill set that gives you an edge in the career market? A double major will expand your career options exponentially and prepare you for anything in the future world of work. Choose a second major from the Bachelor of Business or combine marketing with a major from the Bachelor of Commerce. Go on to specialise in either field or combine the two and aim high, become a modern business leader.

AACSB Accredited

Griffith Business School is an accredited member of AACSB International which means our business degrees are internationally recognised for excellence and outstanding business education. It’s the most prestigious accreditation a business school can earn.

Study to suit your lifestyle

Whether you’re balancing work, family or just life in general, we understand that study isn’t your only commitment. That’s why Griffith Business School’s postgraduate marketing degrees have been developed to be flexible, so you can fit your degree into your busy schedule. Study full-time or part-time, online, on-campus or a combination of both. Plus, as life gets busy, you’ll have the flexibility to accelerate or slow down your study to make your university life easier and more enjoyable.

Online study gives you access to the same high-quality content, the same academics, plus the option to study anywhere, anytime, with dedicated support when you need it. Of course, even if you choose to study online, you can still come to campus to take advantage of all the great facilities we have to offer. Explore the three ways to study online at Griffith and find out how you can mix-and-match to suits your needs.

Accelerate your online study

At Griffith Business School, you can choose to fast-track your marketing study by completing our accelerated online degrees, either the Graduate Certificate in Marketing or the Master of Marketing. Ideal for busy people, each course is 100% online and takes six weeks to complete, so you can focus on one subject at a time and still graduate in up to two years. With six intakes every year, you can start almost straight away and gain your qualification sooner.

The accelerated online experience at Griffith includes:

100% online content

No matter where you are based in Australia, our courses are 100% online so all learning materials and assessments are accessible wherever you choose to study.

Accelerated learning

Our accelerated online programs are fast-tracked, so you study one course every six weeks to gain your qualification sooner.

Dedicated advisors

From your initial enquiry and application to graduation, we’ll support you with a dedicated Student Advisor team for the whole journey.

Digital networking

Engage with a community of like-minded, experienced professionals in an interactive and collaborative digital learning environment.

Start straight away

With six intakes a year, you can virtually start whenever you’re ready.

Want to know more about accelerated online study at Griffith?

Brooke Santurini

Marketing professional Brooke Santurini secured the role of Brand Manager with the Gold Coast Suns within five years of completing a double major in management and marketing. She recalls how she had one eye on her future career while studying for her degree at Griffith. 'From an early stage I started thinking about how I could make the most of my university experience—ensuring I gained as much work experience as possible,' she says. The Griffith Business School industry mentoring program led Brooke to an internship at Gold Coast Tourism, where she took up the position of Executive—Australia Marketing for Gold Coast Tourism within a year of graduating. Brooke has stayed connected with Griffith Business School where she is now a mentor to final year students of marketing, tourism and event management.

Become a researcher

If you are considering ongoing research study, Griffith Business School has a number of disciplines where you can specialise by studying a PHD.

Learn about becoming a researcher

Unsure if you meet the entry requirements?

If you don’t meet the criteria for your degree, you can still come to Griffith. Our admission pathway options can help you improve your selection rank, upgrade to your preferred degree or satisfy subject prerequisites.

Learn about Admission Pathways

Forge your path with Business at Griffith

New thinking for the new economy

Inspiring generations and preparing business leaders.

Student opportunities

Build your professional and social networks, and enhance your business skills with hundreds of practical activities.

BusinessPLUS Scholarships

Rewarding excellence and potential, no matter your background. Valued up to $20,000. ATAR 99.95–66.00

Career outcomes

Marketers will always be in demand

Marketing plays a major role in today's business world and offers variety like few other professions

As a marketing graduate, you'll be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, sales manager or organisational communication specialist. Whatever you choose, you’ll be a business leader who can think differently and standout from the pack.

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Life at Griffith

You can gain more than just a degree at Griffith. With plenty of opportunities to balance life and study, you can make memories and mates to last a lifetime.

Learn more about life at Griffith University