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- High school student
- Mature student (18+)
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You’re considered an international student if you are:
- intending to study on a student visa, or
- not an Australian citizen, or New Zealand citizen residing in Australia, or
- not a holder of an Australian permanent residency, or
- not a holder of an Australian humanitarian visa
- Parent or guardian
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Where would your child like to study?
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Professional development and short courses
- We offer a range of professional development courses.
- Find out more
Griffith Online
- Our online degrees are delivered 100% online, giving you control over where and when you study.
- Study 100% online
Join an exciting and dynamic industry
Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it's about finding solutions to customer problems. You can have the best product in the world but without marketing, your customers won't know about it. Whether it's a charity trying to solicit donations or a multinational wanting to increase monthly sales, marketing plays a central role.
If you're creative, analytical, a good communicator and a quick thinker, marketing is a great career for you. You'll learn about identifying and understanding a market, consumer behaviour, communication, and how to develop strategies for staying ahead of competitors.
Frequently Unasked Questions
Got questions about uni life that only a student would know? Get the kind of answers you won’t find on a typical university FAQ page.
Study marketing at Griffith
I’m ready for the future of business
Meet Caitlene Hillman, Griffith business student and AFR top 100 future leader. International opportunities during her degree have given her first-hand experience of current trends, ensuring she’s job ready for the future of business.
Skills for the evolving world of marketing
Skilled marketers are always in demand because technology is altering the way we work and live, and markets and customer tastes are continually changing. Griffith’s marketing degrees teach you key skills that will prepare you your future career. You’ll learn how to research and analyse markets, competitors, customers and organisations; understand why they behave the way they do; and use this information to gain a competitive advantage.
Gain practical experience
Get out of the classroom and into the field with a local or international internship or Community Internship. You’ll gain experience and professional connections working on a project for a real company or community organisation and earn credit towards your degree.
Study your way
Build your marketing studies around the lifestyle that suits you. With the flexibility of studying part-time or full-time, over two or three trimesters each year, you can manage your student life. You can start your marketing degree in February, July or October.
Get ahead of the game
Want a unique skill set that gives you an edge in the career market? A double major will expand your career options exponentially. Choose a second major from the Bachelor of Business or combine marketing with a major from the Bachelor of Commerce. Go on to specialise in either field or combine the two and aim high in the working world.
5-Star Rated
Griffith Business School is rated 5-stars for Educational Experience and Teaching Quality in Business and Management by the Good Universities Guide 2018, a leading independent provider of high-quality education and career information.
Study to suit your lifestyle
Whether you’re balancing work, family or just life in general, we understand that study isn’t your only commitment. That’s why Griffith Business School’s postgraduate marketing degrees have been developed to be flexible, so you can fit your degree into your busy schedule. Study full-time or part-time, online, on-campus or a combination of both. Plus, as life gets busy, you’ll have the flexibility to accelerate or slow down your study to make your university life easier and more enjoyable.
Online study gives you access to the same high-quality content, the same academics, plus the option to study anywhere, anytime, with dedicated support when you need it. Of course, even if you choose to study online, you can still come to campus to take advantage of all the great facilities we have to offer. Explore the three ways to study online at Griffith and find out how you can mix-and-match to suits your needs.
Accelerate your online study
At Griffith Business School, you can choose to fast-track your marketing study by completing our accelerated online degrees, either the Graduate Certificate in Marketing or the Master of Marketing. Ideal for busy people, each course is 100% online and takes six weeks to complete, so you can focus on one subject at a time and still graduate in up to two years. With six intakes every year, you can start almost straight away and gain your qualification sooner.
The accelerated online experience at Griffith includes:
100% online content
No matter where you are based in Australia, our courses are 100% online so all learning materials and assessments are accessible wherever you choose to study.
Accelerated learning
Our accelerated online programs are fast-tracked, so you study one course every six weeks to gain your qualification sooner.
Dedicated advisors
From your initial enquiry and application to graduation, we’ll support you with a dedicated Student Advisor team for the whole journey.
Digital networking
Engage with a community of like-minded, experienced professionals in an interactive and collaborative digital learning environment.
Start straight away
With six intakes a year, you can virtually start whenever you’re ready.
Want to know more about accelerated online study at Griffith?
Brooke Santurini
Marketing professional Brooke Santurini secured the role of Brand Manager with the Gold Coast Suns within five years of completing a double major in management and marketing. She recalls how she had one eye on her future career while studying for her degree at Griffith. 'From an early stage I started thinking about how I could make the most of my university experience—ensuring I gained as much work experience as possible,' she says. The Griffith Business School industry mentoring program led Brooke to an internship at Gold Coast Tourism, where she took up the position of Executive—Australia Marketing for Gold Coast Tourism within a year of graduating. Brooke has stayed connected with Griffith Business School where she is now a mentor to final year students of marketing, tourism and event management.
Study options
| Degrees | Campus | OP |
|---|---|---|
| Bachelor of Business | Online |
|
| Bachelor of Business | Gold Coast Nathan Online |
15 |
| Bachelor of Business (Honours) | Gold Coast Nathan |
|
| Bachelor of Business Innovation | Logan |
16 |
| Graduate Certificate in Marketing | Online |
|
| Graduate Certificate in Marketing | Gold Coast Nathan Online |
|
| Graduate Certificate in Research Studies in Business | Online |
|
| Master of Business | Gold Coast Nathan |
|
| Master of Marketing | Online |
|
| Master of Marketing | Gold Coast Nathan Online |
Expand your qualifications and your career options with our range of double degrees. As a double degree graduate, you’ll have a special skill set that will help you stand out with future employers.
It is important to check the degree requirements including placement requirements, before you apply.
Become a researcher
If you are considering ongoing research study, Griffith Business School has a number of disciplines where you can specialise by studying a PHD.
Unsure if you meet the entry requirements?
If you don’t meet the criteria for your degree, you can still come to Griffith. Our admission pathway options can help you improve your selection rank, upgrade to your preferred degree or satisfy subject prerequisites.
Scholarships
BusinessPLUS scholarships
We offer three new BusinessPLUS scholarship categories this year, which seek to reward potential as well as excellence - so it’s worthwhile investigating whether you might qualify to receive one. Scholarships can cover tuition fees, education and living expenses. You can apply if you are coming straight from year 12, or if you have left high school and are applying to start an undergraduate university degree. They add to over 600 scholarships available at Griffith. You can also apply for multiple scholarships with just one application; we’ll match you with the Griffith University scholarship you are eligible for and it's free.
What is BusinessPLUS?
When you study Business at Griffith you get more than just a high-quality degree. You get the BusinessPLUS advantage. BusinessPLUS is a program designed to give Griffith business school students the skills and networks they will later rely on in the workplace. Open to any Griffith Business School student, the program caters for beginners as well as those who have more advanced skills. BusinessPLUS combines skills based, career management training with opportunities for internships, our mentoring program and industry engagement projects that introduce you to the business networks you’ll rely on later.
Career outcomes
Marketers will always be in demand
Marketing plays a major role in today's business world and offers variety like few other professions
As a marketing graduate, you'll be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, sales manager or organisational communication specialist.
Life at Griffith
You can gain more than just a degree at Griffith. With plenty of opportunities to balance life and study, you can make memories and mates to last a lifetime.
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Key dates
Monday 24 February
Trimester 1: Teaching and exams
Includes study and exam period from Thursday 28 May to Friday 6 June.
Friday 8 May — Saturday 9 May
Brisbane Careers and Employment Expo
Visit the Griffith University stand at the Brisbane Careers and Employment Expo to talk to our expert advisers about your study goals, life at Griffith, online study options and more.
Monday 11 May — Thursday 14 May
Mature Student Open Evenings
No matter whether you’re returning to university after a few years off, starting study for the first time or looking for a postgraduate degree to further your career, we can help you find the right study path.
Wednesday 13 May — Thursday 14 May
Gold Coast Careers Festival
Visit the Griffith University stand at the Gold Coast Careers Festival to talk to our expert advisers about your study goals, life at Griffith, online study options and more.
Thursday 21 May
Cairns Youth and Careers Expo
Visit the Griffith University stand at the Gold Coast Careers Festival to talk to our expert advisers about your study goals, life at Griffith, online study options and more.
Monday 22 June — Wednesday 24 June
Trimester 2: Orientation
Get the right start and find out everything you need to know about starting at Griffith.
Monday 29 June — Saturday 10 October
Trimester 2: Teaching and exams
Includes study and exam period from Thursday 1 October to Saturday 10 October.
Saturday 18 July — Sunday 19 July
Tertiary Studies Expo (TSXPO)
TSXPO is for anyone considering further study. Talk to our academic and professional staff about our degrees, flexible study options, admission pathways, how to apply, scholarships and support services. Entry is free.
Tuesday 21 July
Sunshine Coast Daily Careers Expo
Visit the Griffith University stand at the Sunshine Coast Daily Careers Expo to talk to our expert advisers about your study goals, life at Griffith, online study options and more.
Monday 3 August
Townsville Careers Expo
Visit the Griffith University stand at the Townsville Careers Expo to talk to our expert advisers about your study goals, life at Griffith, online study options and more.
Sunday 9 August
Open Day
On Open Day, you’ll find general information about all our degrees at each campus, as well as essential information about student support services, admissions, scholarships and postgraduate studies. It’s a great time to get to know our campuses, experience life at Griffith, explore your study options and find the information you need to make a decision about your future.
Monday 14 September — Thursday 17 September
Mature Student Open Evenings
No matter whether you’re returning to university after a few years off, starting study for the first time or looking for a postgraduate degree to further your career, we can help you find the right study path.
Monday 19 October — Friday 23 October
Trimester 3: Orientation
Get the right start and find out everything you need to know about starting at Griffith.