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Join an exciting and dynamic industry

Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it's about finding solutions to customer problems. You can have the best product in the world but without marketing, your customers won't know about it. Whether it's a charity trying to solicit donations or a multinational wanting to increase monthly sales, marketing plays a central role.

If you're creative, analytical, a good communicator and a quick thinker, marketing is a great career for you. You'll learn about identifying and understanding a market, consumer behaviour, communication, and how to develop strategies for staying ahead of competitors.

Have questions?

Book a personalised Q&A session with one of our study advisers.

Study marketing at Griffith

Skills for the evolving world of marketing

Skilled marketers are always in demand because technology is altering the way we work and live, and markets and customer tastes are continually changing. Griffith’s marketing degrees teach you key skills that will prepare you your future career. You’ll learn how to research and analyse markets, competitors, customers and organisations; understand why they behave the way they do; and use this information to gain a competitive advantage.

Gain practical experience

Get out of the classroom and into the field with a local or international internship or Community Internship. You’ll gain experience and professional connections working on a project for a real company or community organisation and earn credit towards your degree.

Study your way

Build your marketing studies around the lifestyle that suits you. With the flexibility of studying part-time or full-time, over two or three trimesters each year, you can manage your student life. You can start your marketing degree in February, July or October.

Get ahead of the game

Want a unique skill set that gives you an edge in the career market? A double major will expand your career options exponentially. Choose a second major from the Bachelor of Business or combine marketing with a major from the Bachelor of Commerce. Go on to specialise in either field or combine the two and aim high in the working world.

5-Star Rated

Griffith Business School is rated 5-stars for Educational Experience and Teaching Quality in Business and Management by the Good Universities Guide 2018, a leading independent provider of high-quality education and career information.

Brooke Santurini

Marketing professional Brooke Santurini secured the role of Brand Manager with the Gold Coast Suns within five years of completing a double major in management and marketing. She recalls how she had one eye on her future career while studying for her degree at Griffith. 'From an early stage I started thinking about how I could make the most of my university experience—ensuring I gained as much work experience as possible,' she says. The Griffith Business School industry mentoring program led Brooke to an internship at Gold Coast Tourism, where she took up the position of Executive—Australia Marketing for Gold Coast Tourism within a year of graduating. Brooke has stayed connected with Griffith Business School where she is now a mentor to final year students of marketing, tourism and event management.

Brooke Santurini

Study options

It is important to check the degree requirements including placement requirements, before you apply.

Become a researcher

If you are considering ongoing research study, Griffith Business School has a number of disciplines where you can specialise by studying a PHD.

Learn about becoming a researcher

Unsure if you meet the entry requirements?

If you don’t meet the criteria for your degree, you can still come to Griffith. Our admission pathway options can help you improve your selection rank, upgrade to your preferred degree or satisfy subject prerequisites.

Learn about Admission Pathways

NEW scholarships - Second round applications close 3 Feb

BusinessPLUS scholarships

We offer three new BusinessPLUS scholarship categories this year, which seek to reward potential as well as excellence - so it’s worthwhile investigating whether you might qualify to receive one. Scholarships can cover tuition fees, education and living expenses. You can apply if you are coming straight from year 12, or if you have left high school and are applying to start an undergraduate university degree. They add to over 600 scholarships available at Griffith. You can also apply for multiple scholarships with just one application; we’ll match you with the Griffith University scholarship you are eligible for and it's free.

What is BusinessPLUS?

When you study Business at Griffith you get more than just a high-quality degree. You get the BusinessPLUS advantage. BusinessPLUS is a program designed to give Griffith business school students the skills and networks they will later rely on in the workplace. Open to any Griffith Business School student, the program caters for beginners as well as those who have more advanced skills. BusinessPLUS combines skills based, career management training with opportunities for internships, our mentoring program and industry engagement projects that introduce you to the business networks you’ll rely on later.

BusinessPLUS Academic Excellence Scholarships

Valued between $15,000 - $20,000, OP 1-8

Apply now

BusinessPLUS Transition Scholarships

Valued between $7,500 - $10,000, OP 9-14

Apply now

BusinessPLUS First Peoples Scholarships

Valued between $15,000 - $20,000, open to first peoples

Apply now

Career outcomes

Marketers will always be in demand

Marketing plays a major role in today's business world and offers variety like few other professions

As a marketing graduate, you'll be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, sales manager or organisational communication specialist.

Have questions?

Get personalised study advice at a 30-minute Q&A session.

Book now about applying for postgraduate study

Life at Griffith

You can gain more than just a degree at Griffith. With plenty of opportunities to balance life and study, you can make memories and mates to last a lifetime.

Learn more about life at Griffith University

Students hugging

22 Feb 2019

Business student named among AFR Top 100 Future Leaders

Read more about Business student named among AFR Top 100 Future Leaders

18 Feb 2019

Finance students go up against the best in New York competition finals

Read more about Finance students go up against the best in New York competition finals

Key dates

View all key dates

Monday 18 February — Friday 22 February

Trimester 1: Orientation

Get the right start and find out everything you need to know about starting at Griffith.

Find out more.

Monday 25 February — Saturday 8 June

Trimester 1: Teaching and exams

Includes study and exam period from Monday 27 May to Saturday 8 June.

Find out more.

Sunday 7 April — Monday 8 April

Adelaide Tertiary Studies and Careers Expo

Visit the Griffith University stand at the Adelaide Tertiary Studies and Careers Expo to talk to our expert advisers about your study goals, life at Griffith, online study options and more.

Find out more.

Thursday 2 May — Sunday 5 May

Melbourne VCE and Careers Expo

Visit the Griffith University stand at the Melbourne VCE and Careers Expo to talk to our expert advisers about your study goals, life at Griffith, online study options and more.

Find out more.

Monday 13 May — Thursday 16 May

Mature Student Open Evenings

If you’re considering further study, get the right advice and information you need at our January Mature Student Open Evenings. No matter whether you're returning to university after a few years off, starting study for the first time or looking for a postgraduate degree to further your career, we can help.

Find out more.

Thursday 23 May — Thursday 23 May

Brisbane Careers and Employment Expo

Visit the Griffith University stand at the Brisbane Careers and Employment Expo to talk to our expert advisers about your study goals, life at Griffith, online study options and more.

Find out more.

Tuesday 11 June — Tuesday 11 June

Discover Griffith

Get a taste of university life at our Discover Griffith event. Designed for Year 12 students, their parents and families, this event helps answer questions about what to expect on your journey to university and deciding on the right study path.

Find out more.

Thursday 13 June — Thursday 13 June

Discover Griffith

Get a taste of university life at our Discover Griffith event. Designed for Year 12 students, their parents and families, this event helps answer questions about what to expect on your journey to university and deciding on the right study path.

Find out more.

Monday 1 July — Friday 5 July

Trimester 2: Orientation

Get the right start and find out everything you need to know about starting at Griffith.

Find out more.

Monday 8 July — Friday 4 October

Trimester 2: Teaching and exams

Includes study and exam period from Tuesday 8 October to Saturday 19 October.

Find out more.

Monday 8 July — Friday 12 July

Q&A Sessions

Do you have questions about studying at Griffith? Book a personalised 30-minute Q&A session with one of our expert study advisers to get advice about your study options, available scholarships and support services.

Find out more.

Saturday 20 July — Sunday 21 July

Tertiary Studies Expo (TSXPO)

TSXPO is for anyone considering further study. Talk to our academic and professional staff about our degrees, flexible study options, admission pathways, how to apply, scholarships and support services. Entry is free.

Find out more.

Tuesday 23 July — Tuesday 23 July

Sunshine Coast Daily Careers Expo

Visit the Griffith University stand at the Sunshine Coast Daily Careers Expo to talk to our expert advisers about your study goals, life at Griffith, online study options and more.

Find out more.

Monday 5 August — Monday 5 August

Townsville Careers Expo

Visit the Griffith University stand at the Townsville Careers Expo to talk to our expert advisers about your study goals, life at Griffith, online study options and more.

Find out more.

Sunday 11 August — Sunday 11 August

Open Day

On Open Day, you’ll find general information about all our degrees at each campus, as well as essential information about student support services, admissions, scholarships and postgraduate studies. It’s a great time to get to know our campuses, experience life at Griffith, explore your study options and find the information you need to make a decision about your future.

Find out more.

Monday 9 September — Tuesday 10 September

Mature Student Open Evenings

If you’re considering further study, get the right advice and information you need at our January Mature Student Open Evenings. No matter whether you're returning to university after a few years off, starting study for the first time or looking for a postgraduate degree to further your career, we can help.

Find out more.

Thursday 12 September — Thursday 12 September

Mature Student Open Evenings

If you’re considering further study, get the right advice and information you need at our January Mature Student Open Evenings. No matter whether you're returning to university after a few years off, starting study for the first time or looking for a postgraduate degree to further your career, we can help.

Find out more.

Monday 23 September — Friday 4 October

Q&A Sessions

Do you have questions about studying at Griffith? Book a personalised 30-minute Q&A session with one of our expert study advisers to get advice about your study options, available scholarships and support services.

Find out more.

Monday 21 October — Friday 25 October

Trimester 3: Orientation

Get the right start and find out everything you need to know about starting at Griffith.

Find out more.

Tuesday 29 October — Thursday 31 October

Application Support Nights

Need help with your university application? Receive personalised advice and assistance from one of our expert study advisers to start and/or complete your university application.

Find out more.

Monday 16 December — Thursday 19 December

Explore your options

If your OP or ATAR result changes your direction, chat online with our expert study advisers to explore your study options. Find out about admissions pathways, entry requirements and changing your preferences.

Find out more.