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Join an exciting and dynamic industry

Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it's about finding solutions to customer problems. You can have the best product in the world but without marketing, your customers won't know about it. Whether it's a charity trying to solicit donations or a multinational wanting to increase monthly sales, marketing plays a central role.

If you're creative, analytical, a good communicator and a quick thinker, marketing is a great career for you. You'll learn about identifying and understanding a market, consumer behaviour, communication, and how to develop strategies for staying ahead of competitors.

NEW scholarships - Second round applications close 3 Feb

BusinessPLUS scholarships

We offer three new BusinessPLUS scholarship categories this year, which seek to reward potential as well as excellence - so it’s worthwhile investigating whether you might qualify to receive one. Scholarships can cover tuition fees, education and living expenses. You can apply if you are coming straight from year 12, or if you have left high school and are applying to start an undergraduate university degree. They add to over 600 scholarships available at Griffith. You can also apply for multiple scholarships with just one application; we’ll match you with the Griffith University scholarship you are eligible for and it's free.

What is BusinessPLUS?

When you study Business at Griffith you get more than just a high-quality degree. You get the BusinessPLUS advantage. BusinessPLUS is a program designed to give Griffith business school students the skills and networks they will later rely on in the workplace. Open to any Griffith Business School student, the program caters for beginners as well as those who have more advanced skills. BusinessPLUS combines skills based, career management training with opportunities for internships, our mentoring program and industry engagement projects that introduce you to the business networks you’ll rely on later.

BusinessPLUS Academic Excellence Scholarships

Valued between $15,000 - $20,000, OP 1-8

Apply now

BusinessPLUS Transition Scholarships

Valued between $7,500 - $10,000, OP 9-14

Apply now

BusinessPLUS First Peoples Scholarships

Valued between $15,000 - $20,000, open to first peoples

Apply now

Become a researcher

If you are considering ongoing research study, Griffith Business School has a number of disciplines where you can specialise by studying a PHD.

Learn about becoming a researcher

Didn’t quite make the cut?

If you did not quite qualify for your favourite degree, you can still come to Griffith. Study a diploma or Master’s qualifying program at Griffith College and you’ll receive credit into a range of bachelor and master’s degrees at Griffith Business School.

Learn about studying at Griffith College

Study marketing at Griffith

Skills for the evolving world of marketing

Skilled marketers are always in demand because technology is altering the way we work and live, and markets and customer tastes are continually changing. Griffith’s marketing degrees teach you key skills that will prepare you your future career. You’ll learn how to research and analyse markets, competitors, customers and organisations; understand why they behave the way they do; and use this information to gain a competitive advantage.

Gain practical experience

Get out of the classroom and into the field with a local or international internship or Community Internship. You’ll gain experience and professional connections working on a project for a real company or community organisation and earn credit towards your degree.

Study your way

Build your marketing studies around the lifestyle that suits you. With the flexibility of studying part-time or full-time, over two or three trimesters each year, you can manage your student life. You can start your marketing degree in February, July or October.

Get ahead of the game

Want a unique skill set that gives you an edge in the career market? A double major will expand your career options exponentially. Choose a second major from the Bachelor of Business or combine marketing with a major from the Bachelor of Commerce. Go on to specialise in either field or combine the two and aim high in the working world.

5-Star Rated

Griffith Business School is rated 5-stars for Educational Experience and Teaching Quality in Business and Management by the Good Universities Guide 2018, a leading independent provider of high-quality education and career information.

Brooke Santurini

Marketing professional Brooke Santurini secured the role of Brand Manager with the Gold Coast Suns within five years of completing a double major in management and marketing. She recalls how she had one eye on her future career while studying for her degree at Griffith. 'From an early stage I started thinking about how I could make the most of my university experience—ensuring I gained as much work experience as possible,' she says. The Griffith Business School industry mentoring program led Brooke to an internship at Gold Coast Tourism, where she took up the position of Executive—Australia Marketing for Gold Coast Tourism within a year of graduating. Brooke has stayed connected with Griffith Business School where she is now a mentor to final year students of marketing, tourism and event management.

Brooke Santurini

Study options

It is important to check the degree requirements including placement requirements, before you apply.

Scholarships

Over 600 Scholarships available

Career outcomes

Marketers will always be in demand

Marketing plays a major role in today's business world and offers variety like few other professions

As a marketing graduate, you'll be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, sales manager or organisational communication specialist.

Have questions?

Get personalised study advice at a 30-minute Q&A session.

Book now about applying for postgraduate study

Life at Griffith

You can gain more than just a degree at Griffith. With plenty of opportunities to balance life and study, you can make memories and mates to last a lifetime.

Learn more about life at Griffith University

Students hugging

13 Dec 2018

GBS Student Leaders’ India Project Sees Local Children Blossom

Read more about GBS Student Leaders’ India Project Sees Local Children Blossom

07 Dec 2018

How Griffith’s Social Entrepreneurs in Residence program helped Food Connect buy a home

Read more about How Griffith’s Social Entrepreneurs in Residence program helped Food Connect buy a home

Key dates

View all key dates

Saturday 16 December — Thursday 21 December

Know Your Options - Online

Chat online with our expert study advisers after you have received your entry score, to discuss your study options. Find out about pathways, entry requirements and program options, plus what you can do if your score was higher or lower than expected.

*Excluding Sunday 17 December.

Find out more.

Sunday 11 August — Sunday 11 August

Open Day 2019

With 240 information sessions, activities and tours across our Gold Coast, Nathan and South Bank campuses, discover what’s possible at Griffith.

Find out more.