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Join an exciting and dynamic industry

Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it’s about finding solutions to customer problems. You can have the best product in the world but without marketing, you’re customers won’t know about it. Whether it's a charity trying to solicit donations or a multinational wanting to increase monthly sales, marketing plays a central role.

If you’re creative, analytical, a good communicator and a quick thinker, marketing is a great career for you. You’ll learn about identifying and understanding a market, consumer behaviour, communication, and how to develop strategies for staying ahead of competitors.

Double degrees

Studying a double degree is a great way to increase your career options

Study marketing at Griffith

Skills for the evolving world of marketing

Skilled marketers are always in demand because technology is altering the way we work and live, and markets and customer tastes are continually changing. Griffith’s marketing degrees teach you key skills that will prepare you your future career. You’ll learn how to research and analyse markets, competitors, customers and organisations; understand why they behave the way they do; and use this information to gain a competitive advantage.

Gain practical experience

Get out of the classroom and into the field with a local or international internship or Community Internship. You’ll gain experience and professional connections working on a project for a real company or community organisation and earn credit towards your degree.

Study your way

Build your marketing studies around the lifestyle that suits you. With the flexibility of studying part-time or full-time, over two or three trimesters each year, you can manage your student life. You can start your marketing degree in February, July or October.

Get ahead of the game

Want a unique skill set that gives you an edge in the career market? A double major will expand your career options exponentially. Choose a second major from the Bachelor of Business or combine marketing with a major from the Bachelor of Commerce. Go on to specialise in either field or combine the two and aim high in the working world.

Brooke Santurini

Marketing professional Brooke Santurini secured the role of Brand Manager with the Gold Coast Suns within five years of completing a double major in management and marketing. She recalls how she had one eye on her future career while studying for her degree at Griffith. 'From an early stage I started thinking about how I could make the most of my university experience—ensuring I gained as much work experience as possible,' she says. The Griffith Business School industry mentoring program led Brooke to an internship at Gold Coast Tourism, where she took up the position of Executive—Australia Marketing for Gold Coast Tourism within a year of graduating. Brooke has stayed connected with Griffith Business School where she is now a mentor to final year students of marketing, tourism and event management.

Brooke Santurini

Study options

Degrees Campus OP rank
Bachelor of Business Nathan 16
Bachelor of Business Gold Coast 16
Bachelor of Business Overseas
Bachelor of Business with Honours Gold Coast
Nathan
Graduate Certificate in Marketing Online
Graduate Certificate in Marketing Online
Gold Coast
Graduate Certificate in Marketing Online
Nathan
Master of Marketing Online
Master of Marketing Online
Nathan
Master of Marketing Online
Gold Coast
Master of Marketing Advanced Gold Coast
Master of Marketing Advanced Nathan

Expand your qualifications and your career options with our range of double degrees. As a double degree graduate, you’ll have a special skill set that will help you stand out with future employers.

Double Degrees Campus OP rank
Bachelor of Arts/Bachelor of Business Nathan 16
Bachelor of Arts/Bachelor of Business Gold Coast 16
Bachelor of Business/Bachelor of Asian Studies Nathan
Bachelor of Business/Bachelor of Commerce Nathan 14
Bachelor of Business/Bachelor of Commerce Gold Coast 14
Bachelor of Business/Bachelor of Government and International Relations Nathan 16
Bachelor of Business/Bachelor of Government and International Relations Gold Coast 16
Bachelor of Business/Bachelor of International Business Nathan 16
Bachelor of Business/Bachelor of International Business Gold Coast 16
Bachelor of Design/Bachelor of Business Gold Coast
South Bank
Bachelor of Engineering (Honours)/Bachelor of Business Gold Coast
Bachelor of Engineering (Honours)/Bachelor of Business Nathan
Bachelor of Information Technology/Bachelor of Business Gold Coast
Bachelor of International Tourism and Hotel Management/Bachelor of Business Nathan 16
Bachelor of International Tourism and Hotel Management/Bachelor of Business Gold Coast 16
Bachelor of Journalism/Bachelor of Business Nathan 16
Bachelor of Journalism/Bachelor of Business Gold Coast 16
Bachelor of Laws with Honours/Bachelor of Business Gold Coast
Bachelor of Laws with Honours/Bachelor of Business Nathan
Bachelor of Laws/Bachelor of Business Nathan 9
Bachelor of Laws/Bachelor of Business Gold Coast 9
Bachelor of Pharmacology and Toxicology/Bachelor of Business Gold Coast
Bachelor of Psychological Science/Bachelor of Business Nathan
Mount Gravatt
15
Bachelor of Psychological Science/Bachelor of Business Gold Coast 15
Bachelor of Public Relations and Communication/Bachelor of Business Gold Coast 16
Bachelor of Public Relations and Communication/Bachelor of Business Nathan 16
Bachelor of Science/Bachelor of Business Gold Coast
Bachelor of Science/Bachelor of Business Nathan
Master of Business/Master of Marketing Gold Coast
Master of Marketing/Master of Supply Chain Management South Bank

It is important to check the degree requirements including placement requirements, before you apply.

Scholarships

Over 400 Scholarships available

Career outcomes

Marketers will always be in demand

Marketing plays a major role in today’s business world and offers variety like few other professions

As a marketing graduate, you’ll be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, sales manager or organisational communication specialist.

Business and government brochure

Life at Griffith

You can gain more than just a degree at Griffith. With plenty of opportunities to balance life and study, you can make memories and mates to last a lifetime.

Learn more

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July 29, 2016

Five minutes with….Rebecca Loudoun

Read more about Five minutes with….Rebecca Loudoun

Key dates

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Tuesday 2 August — Sunday 31 July

QTAC applications for 2017 admissions open

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