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Join an exciting and dynamic industry

Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it's about finding solutions to customer problems. You can have the best product in the world but without marketing, your customers won't know about it. Whether it's a charity trying to solicit donations or a multinational wanting to increase monthly sales, marketing plays a central role.

If you're creative, analytical, a good communicator and a quick thinker, marketing is a great career for you. You'll learn about identifying and understanding a market, consumer behaviour, communication, and how to develop strategies for staying ahead of competitors.

Explore your options

Find out how to get the best result from your OP or ATAR result. Chat online with our expert study advisers to explore your options.

14, 16-19 December

Online

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Study marketing at Griffith

I’m ready for the future of business

Meet Caitlene Hillman, Griffith business student and AFR top 100 future leader. International opportunities during her degree have given her first-hand experience of current trends, ensuring she’s job ready for the future of business.

Skills for the evolving world of marketing

Skilled marketers are always in demand because technology is altering the way we work and live, and markets and customer tastes are continually changing. Griffith’s marketing degrees teach you key skills that will prepare you your future career. You’ll learn how to research and analyse markets, competitors, customers and organisations; understand why they behave the way they do; and use this information to gain a competitive advantage.

Gain practical experience

Get out of the classroom and into the field with a local or international internship or Community Internship. You’ll gain experience and professional connections working on a project for a real company or community organisation and earn credit towards your degree.

Study your way

Build your marketing studies around the lifestyle that suits you. With the flexibility of studying part-time or full-time, over two or three trimesters each year, you can manage your student life. You can start your marketing degree in February, July or October.

Get ahead of the game

Want a unique skill set that gives you an edge in the career market? A double major will expand your career options exponentially. Choose a second major from the Bachelor of Business or combine marketing with a major from the Bachelor of Commerce. Go on to specialise in either field or combine the two and aim high in the working world.

5-Star Rated

Griffith Business School is rated 5-stars for Educational Experience and Teaching Quality in Business and Management by the Good Universities Guide 2018, a leading independent provider of high-quality education and career information.

Study to suit your lifestyle

Whether you’re balancing work, family or just life in general, we understand that study isn’t your only commitment. That’s why Griffith Business School’s postgraduate marketing degrees have been developed to be flexible, so you can fit your degree into your busy schedule. Study full-time or part-time, online, on-campus or a combination of both. Plus, as life gets busy, you’ll have the flexibility to accelerate or slow down your study to make your university life easier and more enjoyable.

Online study gives you access to the same high-quality content, the same academics, plus the option to study anywhere, anytime, with dedicated support when you need it. Of course, even if you choose to study online, you can still come to campus to take advantage of all the great facilities we have to offer. Explore the three ways to study online at Griffith and find out how you can mix-and-match to suits your needs.

Accelerate your online study

At Griffith Business School, you can choose to fast-track your marketing study by completing our accelerated online degrees, either the Graduate Certificate in Marketing or the Master of Marketing. Ideal for busy people, each course is 100% online and takes six weeks to complete, so you can focus on one subject at a time and still graduate in up to two years. With six intakes every year, you can start almost straight away and gain your qualification sooner.

The accelerated online experience at Griffith includes:

100% online content

No matter where you are based in Australia, our courses are 100% online so all learning materials and assessments are accessible wherever you choose to study.

Accelerated learning

Our accelerated online programs are fast-tracked, so you study one course every six weeks to gain your qualification sooner.

Dedicated advisors

From your initial enquiry and application to graduation, we’ll support you with a dedicated Student Advisor team for the whole journey.

Digital networking

Engage with a community of like-minded, experienced professionals in an interactive and collaborative digital learning environment.

Start straight away

With six intakes a year, you can virtually start whenever you’re ready.

Want to know more about accelerated online study at Griffith?

Contact us

Brooke Santurini

Marketing professional Brooke Santurini secured the role of Brand Manager with the Gold Coast Suns within five years of completing a double major in management and marketing. She recalls how she had one eye on her future career while studying for her degree at Griffith. 'From an early stage I started thinking about how I could make the most of my university experience—ensuring I gained as much work experience as possible,' she says. The Griffith Business School industry mentoring program led Brooke to an internship at Gold Coast Tourism, where she took up the position of Executive—Australia Marketing for Gold Coast Tourism within a year of graduating. Brooke has stayed connected with Griffith Business School where she is now a mentor to final year students of marketing, tourism and event management.

Brooke Santurini

Study options

It is important to check the degree requirements including placement requirements, before you apply.

Become a researcher

If you are considering ongoing research study, Griffith Business School has a number of disciplines where you can specialise by studying a PHD.

Learn about becoming a researcher

Unsure if you meet the entry requirements?

If you don’t meet the criteria for your degree, you can still come to Griffith. Our admission pathway options can help you improve your selection rank, upgrade to your preferred degree or satisfy subject prerequisites.

Learn about Admission Pathways

Scholarships

BusinessPLUS scholarships

We offer three new BusinessPLUS scholarship categories this year, which seek to reward potential as well as excellence - so it’s worthwhile investigating whether you might qualify to receive one. Scholarships can cover tuition fees, education and living expenses. You can apply if you are coming straight from year 12, or if you have left high school and are applying to start an undergraduate university degree. They add to over 600 scholarships available at Griffith. You can also apply for multiple scholarships with just one application; we’ll match you with the Griffith University scholarship you are eligible for and it's free.

What is BusinessPLUS?

When you study Business at Griffith you get more than just a high-quality degree. You get the BusinessPLUS advantage. BusinessPLUS is a program designed to give Griffith business school students the skills and networks they will later rely on in the workplace. Open to any Griffith Business School student, the program caters for beginners as well as those who have more advanced skills. BusinessPLUS combines skills based, career management training with opportunities for internships, our mentoring program and industry engagement projects that introduce you to the business networks you’ll rely on later.

BusinessPLUS Academic Excellence Scholarships

Valued between $15,000 - $20,000, OP 1-8

Apply now

BusinessPLUS Transition Scholarships

Valued between $7,500 - $10,000, OP 9-14

Apply now

BusinessPLUS First Peoples Scholarships

Valued between $15,000 - $20,000, open to first peoples

Apply now

Career outcomes

Marketers will always be in demand

Marketing plays a major role in today's business world and offers variety like few other professions

As a marketing graduate, you'll be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, sales manager or organisational communication specialist.

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Life at Griffith

You can gain more than just a degree at Griffith. With plenty of opportunities to balance life and study, you can make memories and mates to last a lifetime.

Learn more about life at Griffith University

Students hugging

25 Nov 2019

Nine Griffith undergrads named as New Colombo scholars

Read more about Nine Griffith undergrads named as New Colombo scholars

20 Nov 2019

Griffith represented at ASEAN-Australia Young Leaders Forum in Jakarta

Read more about Griffith represented at ASEAN-Australia Young Leaders Forum in Jakarta

Key dates

View all key dates

Monday 16 December — Thursday 19 December

Explore your options

If your OP or ATAR result changes your direction, chat online with our expert study advisers to explore your study options. Find out about admissions pathways, entry requirements and changing your preferences.

Find out more.