Sharpen your tools

Are you interested in applying social marketing to your field of work to make a positive social change? Need help to extend your digital reach? Great, we have multiple options to meet any of your needs.

Event Descriptions

Free Lunch & Learn: Introduction to Behaviour Change Workshop. 28 February, 12pm - 2pm.

Free Lunch & Learn: Introduction to Behaviour Change Workshop

February 28, 12pm - 2pm

Presenters

Prof Sharyn Rundle-Thiele

Dr Julia Carins

  

Who should attend

Directors, Founders, Entrepreneurs, Managers, and Officers that are dedicated to pursuing behavioural change in:

  • Government (Federal, State and Local)
  • Not-for-profit, Non-profit, NGO, Charity
  • Social enterprise, Social business
  • Academia
  • Commercial industry

Event overview

This workshop introduces you to the social marketing process, delivering you the tools you need to compete against your commercial competition.

Learning outcomes

This workshop introduces you to key marketing processes and you will see how marketer’s think and operate. In this hands-on workshop, you will be guided to create solutions that will move and motivate people to achieve your goals.

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Introduction to Cross Sector Partnerships Masterclass. March 13, 9am - 4pm.

Introduction to Cross Sector Partnerships Masterclass

March 13, 9am - 4pm

Presenters

A/Prof Sameer Deshpande

Alexander Campbell

  

Who should attend

Directors, Founders, Entrepreneurs, Managers, and Officers that are dedicated to pursuing behavioural change in:

  • Government (Federal, State and Local)
  • Not-for-profit, Non-profit, NGO, Charity
  • Social enterprise, Social business
  • Academia
  • Commercial industry

What you will learn

This masterclass will address these questions and provide practical tips on how to optimise a win-win cross-sector partnership. In addition to consuming insights, participants will share experiences and gain knowledge through peer-to-peer learning process.

Learning outcomes

  • How to co-design interventions with your cross-sector partner
  • How to mitigate ethical dilemmas of cross-sector partnerships
  • How to maximise both the social and business benefit through cross-sector partnerships.

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Advanced Behaviour Change Masterclass. 27 March. 9am - 4pm.

Advanced Behaviour Change Masterclass

March 27, 9am - 4pm

Presenters

Prof Sharyn Rundle-Thiele

Dr Julia Carins

  

Who should attend

Directors, Founders, Entrepreneurs, Managers, and Officers that are dedicated to pursuing behavioural change in:

  • Government (Federal, State and Local)
  • Not-for-profit, Non-profit, NGO, Charity
  • Social enterprise, Social business
  • Academia
  • Commercial industry

What you will learn

Participation in the Advanced Behaviour Change Masterclass will advance your knowledge of the social marketing toolkit and provide you with more tools to enable change.

Learning outcomes

This class provides you with tools and techniques to apply to identify structural and system barriers. In this workshop, we challenge you to consider the many agencies tasked with delivering behavioural change. You will be challenged to identify potential synergies that could be obtained to extend reach in the communities you serve.

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Free Lunch & Learn: LinkedIn Workshop. April 17. 12pm - 2pm.

Free Lunch & Learn: LinkedIn Workshop

April 17, 12pm - 2pm

Presenters

Jessica Peet

 

  

Who should attend

  • Marketing professionals
  • Brand managers
  • Public Relations professionals
  • Communications professionals
  • Digital marketing professionals
  • Customer service professionals
  • The masterclass is suitable for manager and executive level

Event overview

In this workshop you will learn how to use LinkedIn to build your personal brand and leverage an easy 5 step process which empowers you to connect, engage and make meaning connections with your target audience.

Learning outcomes

You will also have the opportunity to gain instant feedback on your LinkedIn profile, gain insights on how you can potentially make your profile pop and create content that connects with your tribe!

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Digital Marketing Masterclass. April 24. 9am - 4pm.

Digital Marketing Masterclass

April 24, 9am - 4pm

Presenters

Dr Timo Dietrich

Yannick van Hierden

  

Who should attend

  • Marketing professionals
  • Brand managers
  • Public Relations professionals
  • Communications professionals
  • Digital marketing professionals
  • Customer service professionals
  • The masterclass is suitable for manager and executive level

What you will learn

You will learn how to:

  • Learn and apply the marketing trends of 2020 and beyond
  • Apply the 5-step marketing process to your business
  • Craft a brand narrative that flies
  • Learn how to build personas
  • Set digital goals that align with your business strategy
  • Craft your personalised marketing hourglass
  • Develop a marketing strategy that enables you to achieve your goals

Learning outcomes

  • Use dedicated break-out sessions to work on your own unique organisational challenges
  • Develop an easy-to-follow digital strategy that delivers desired results
  • Identify which digital channels you should prioritise
  • Save time by identifying the tasks that deliver a higher contribution to your goals
  • Save money by learning cost-effective methods to acquire new customers
  • Learn how to get your team on the same page and grow your business

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Content Marketing Masterclass. May 29. 9am - 4pm.

Content Marketing Masterclass

May 29, 9am - 4pm

Presenters

Dr Timo Dietrich

Yannick van Hierden

  

Who should attend

  • Content Marketing professionals
  • Social Media Marketing professionals
  • Marketing professionals
  • Brand managers
  • Public Relations professionals
  • Communications professionals
  • Digital marketing professionals
  • Customer service professionals
  • The masterclass is suitable for manager and executive level

What you will learn

  • How to implement the content marketing trends of 2020 and beyond
  • How to curate content
  • How to develop an effective content plan
  • How to create content on a shoe-string budget
  • How to create content that resonates with your audience
  • How to write a convincing copy
  • How to develop a creative brief
  • How to produce videos for online advertising

Learning outcomes

  • You spend time working on your own unique challenges
  • You become the no. 1 problem-solver
  • You will master your digital channels
  • You build an advertising framework that generates leads effectively

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Free Lunch & Learn: Introduction to Design Thinking Workshop. June 17. 12pm - 2pm.

Free Lunch & Learn: Introduction to Design Thinking Workshop

June 17, 12pm - 2pm

Presenters

Prof Sharyn Rundle-Thiele

Dr Taylor Willmott

  

Who should attend

Directors, Founders, Entrepreneurs, Managers, and Officers that are dedicated to pursuing behavioural change in:

  • Government (Federal, State and Local)
  • Not-for-profit, Non-profit, NGO, Charity
  • Social enterprise, Social business
  • Academia
  • Commercial industry

Event overview

  • The origins of design thinking
  • The common misconceptions surrounding the concept of design thinking
  • The fundamental principles of design thinking that make the approach so popular

Learning outcomes

This session will help you to understand if design thinking is suitable for your problem and context.

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Advanced Design Thinking Masterclass. July 24. 9am - 4pm.

Advanced Design Thinking Masterclass

July 24, 9am - 4pm

Presenters

Prof Sharyn Rundle-Thiele

Dr Taylor Willmott

  

Who should attend

Directors, Founders, Entrepreneurs, Managers, and Officers that are dedicated to pursuing behavioural change in:

  • Government (Federal, State and Local)
  • Not-for-profit, Non-profit, NGO, Charity
  • Social enterprise, Social business
  • Academia
  • Commercial industry

What you will learn

In this masterclass you will learn:

  • A reliable 5-step human-centered design process
  • Techniques that will allow you to think like a human-centered designer
  • Methods for identifying the root-cause of your problem
  • How to craft the right frame for your problem
  • A suite of tools for effective ideation, concept testing, and iteration
  • Practices for successful collaboration and teamwork

Learning outcomes

After this one day masterclass you will know the 5 steps and you will have the tools to apply design thinking to solve problems you face.

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Free Lunch & Learn: Evaluation of Behaviour Change Workshop. August 7. 12pm - 2pm.

Free Lunch & Learn: Evaluation of Behaviour Change Workshop

August 7, 12pm - 2pm

Presenters

A/Prof Sameer Deshpande

Dr Kathy Knox

  

Who should attend

Directors, Founders, Entrepreneurs, Managers, and Officers that are dedicated to pursuing behavioural change in:

  • Government (Federal, State and Local)
  • Not-for-profit, Non-profit, NGO, Charity
  • Social enterprise, Social business
  • Academia
  • Commercial industry

Event overview

  • The value of using a theory to guide program evaluations
  • Logic of evaluation
  • The steps and stages involved in constructing a monitoring and evaluation framework

Learning outcomes

  • Recognize the importance of program evaluation
  • Identify key methodological design considerations for evaluation
  • Select and justify an evaluation approach to assess program effectiveness

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Advanced Evaluation of Behaviour Change Workshop. August 28. 9am - 4pm.

Advanced Evaluation of Behaviour Change Masterclass

August 28, 9am - 4pm

Presenters

A/Prof Sameer Deshpande

Dr Kathy Knox

  

Who should attend

Directors, Founders, Entrepreneurs, Managers, and Officers that are dedicated to pursuing behavioural change in:

  • Government (Federal, State and Local)
  • Not-for-profit, Non-profit, NGO, Charity
  • Social enterprise, Social business
  • Academia
  • Commercial industry

What you will learn

  • The value of using a theory to explain behaviours and guide programs
  • The value and purpose of investing in and developing monitoring and evaluation frameworks
  • The steps and stages involved in constructing a monitoring and evaluation framework
  • The participatory approach and processes involved in developing evaluation frameworks

Learning outcomes

By the end of this masterclass, you will be able to:

  • Develop your evaluation questions
  • Define your Theory of Change
  • Create an evaluation plan
  • Build the Program Logic
  • Design your evaluation approach

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Free Lunch & Learn: Introduction to Digital Marketing. September 11. 12pm - 2pm.

Free Lunch & Learn: Introduction to Digital Marketing

September 11, 12pm - 2pm

Presenters

Dr Timo Dietrich

  
  

Who should attend

  • Marketing professionals
  • Brand managers
  • Public Relations professionals
  • Communications professionals
  • Digital marketing professionals
  • Customer service professionals
  • The masterclass is suitable for manager and executive level

Event overview

This lunch and learn workshop runs for 1 ½ hours and will provide you with the latest tips, tools and insights to help you master your digital marketing. Come along for free food, networking and an engaging presentation.

Learning outcomes

  • Hear about marketing trends of 2020
  • Introduction to the 5-step digital marketing process
  • Introduction to the digital marketing hourglass
  • Critical assessment of your current digital marketing strategy

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Digital Marketing Masterclass. September 28. 9am - 4pm.

Digital Marketing Masterclass

September 28, 9am - 4pm

Presenters

Dr Timo Dietrich

Yannick van Hierden

  

Who should attend

  • Marketing professionals
  • Brand managers
  • Public Relations professionals
  • Communications professionals
  • Digital marketing professionals
  • Customer service professionals
  • The masterclass is suitable for manager and executive level

What you will learn

You will learn how to:

  • Learn and apply the marketing trends of 2020 and beyond
  • Apply the 5-step marketing process to your business
  • Craft a brand narrative that flies
  • Learn how to build personas
  • Set digital goals that align with your business strategy
  • Craft your personalised marketing hourglass
  • Develop a marketing strategy that enables you to achieve your goals

Learning outcomes

  • Use dedicated break-out sessions to work on your own unique organisational challenges
  • Develop an easy-to-follow digital strategy that delivers desired results
  • Identify which digital channels you should prioritise
  • Save time by identifying the tasks that deliver a higher contribution to your goals
  • Save money by learning cost-effective methods to acquire new customers
  • Learn how to get your team on the same page and grow your business

Back to top

Content Marketing Masterclass. October 30. 9am - 4pm.

Content Marketing Masterclass

October 30, 9am - 4pm

Presenters

Dr Timo Dietrich

Yannick van Hierden

  

Who should attend

  • Content Marketing professionals
  • Social Media Marketing professionals
  • Marketing professionals
  • Brand managers
  • Public Relations professionals
  • Communications professionals
  • Digital marketing professionals
  • Customer service professionals
  • The masterclass is suitable for manager and executive level

What you will learn

  • How to implement the content marketing trends of 2020 and beyond
  • How to curate content
  • How to develop an effective content plan
  • How to create content on a shoe-string budget
  • How to create content that resonates with your audience
  • How to write a convincing copy
  • How to develop a creative brief
  • How to produce videos for online advertising

Learning outcomes

  • You spend time working on your own unique challenges
  • You become the no. 1 problem-solver
  • You will master your digital channels
  • You build an advertising framework that generates leads effectively

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