Free resources for impact

On this page, we provide you with resources, insights, lessons learned, and direct you to case studies of programs that have delivered effective change. We offer these resources for free because we believe in the potential of enabling and empowering others to achieve change. We want you to further strengthen your work and become part of the future generation of change agents.

Let us know about your work. We are happy to share valuable resources regarding behaviour change practices.

Our recent resources

Screenshot of the increasing behaviour change how-to booklet

How to increase behaviour change?

Use more of social marketing’s fundamentals in your programs.

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How to do co-design?

6 steps to discovering new ideas and improving service design.

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Segmentation-resource-download

How to do segmentation?

Segmentation is a crucial step in the strategic marketing process.

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Visual Observation Title Cover

How to do visual observation?

Get a real (and not reported) understanding

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Design Thinking Guidebook

Design Thinking - 5-step Design Process

Use the 5-step human-centered design process to think outside the box with a creative and collaborative approach.

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Digital Marketing Guidebook - 5 Steps to digital success

Digital Marketing - 5 Steps to Success Guidebook

This 5-step process teaches you a stepwise approach to acing your digital marketing.

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Digital Marketing - 5 Steps to Success Webclass

Take this free webclass and learn to apply a game-changing framework for marketing success.

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