Free resources for impact

On this page, we provide you with resources, insights, lessons learned, and direct you to case studies of programs that have delivered effective change. We offer these resources for free because we believe in the potential of enabling and empowering others to achieve change. We want you to further strengthen your work and become part of the future generation of change agents.

Let us know about your work. We are happy to share valuable resources regarding behaviour change practices.

Stay up to date

Our recent resources

Screenshot of the increasing behaviour change how-to booklet

How to increase behaviour change?

Use more of social marketing’s fundamentals in your programs.

Find out more

How to do co-design?

6 steps to discovering new ideas and improving service design.

Find out more


How to do segmentation?

Segmentation is a crucial step in the strategic marketing process.

Find out more

Visual Observation Title Cover

How to do visual observation?

Get a real (and not reported) understanding

Find out more