Empowering collaborative change
Social Marketing @ Griffith works in partnership to deliver insight-driven, evidence-based change programs and evaluations.
We are a passionate, diverse & agile team who are reinvesting in the next generation to deliver change for the better.
Stay up to date
Why we are different
Recognised social marketing leader
We are the largest social marketing centre in Australia by number of full-time staff and higher degree research students.
Future generation educator
We think forward. We are reinvesting in the next generation to deliver change for the better.
Insight-driven & evidence-based
We challenge conventional social marketing thinking; develop unique formative insights, and extend the evidence base demonstrating social marketing’s effectiveness.
We have a formidable, agile, and diverse team of researchers and professionals across multiple disciplines.
We work together with both academics and practitioners in Government, Not-for-profit, Non-profit, NGO, Social enterprise and more.
Delivering change with passion
Our strength lies with our passion to apply social marketing to deliver change. We use innovative research techniques to deliver effective programs in which we engage the community.
(Some of) our people
Status quo challenger
Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.
Social marketing ethics expert
Krzysztof's mission is to develop ethical guidelines for social marketing to prevent certain groups from being excluded or stigmatised. A big challenge therein is to engage those who aren't engaged.
Health & well-being research expert
Joy's researched is focused on wellness and healthy behaviours. Her mission is to develop a set of novel, solution based consumer wellness programs, while promoting positive modifiable lifestyle behaviours to prevent further chronic disease.
Community & sustainability research psychologist
Kathy's research focus is on communities and sustainability behaviours. Her mission is to continue to develop research with impact and foster a research culture in collaboration with external partners, students and colleagues.
What is social marketing?
Explained by Prof Sharyn Rundle-Thiele
And – of course – an academic definition
Social Marketing aims to change human behaviours for the better. A widely used definition of social marketing has been developed and endorsed by peak bodies in the field, namely the iSMA, the ESMA and the AASM.
“Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good…It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable”(iSMA, 2013).
Griffith researchers aim to save local wildlife with better-trained dogs
Social Marketing @ Griffith’s Professor Sharyn Rundle-Thiele is leading the 18-month program.
August 09, 2018
Griffith researcher crowdfunding to combat human trafficking
Dr Abi Badejo is empowering survivors through a range of social innovations.
July 31, 2018
Alumni awards highlight the best and brightest of Griffith Business
The four individuals are in the running for overall awards to be bestowed in September.
April 09, 2018
When research goes awry: getting back on the horse
Two academics walked into a pub… One beer coaster-transcribed book proposal and a pre-existing publisher’s meeting later comes 33 tales of trial and tribulation from researchers across Australia, New Zealand, the UK, Republic of Ireland, USA, Malaysia and Europe, in this collection from editors, Ass...