Social marketing pioneers

Delivering evidence-based research and impact is what we do best. We are the world’s largest university-based social marketing centre and work in partnership with social change practitioners, thinkers, and scientists to ensure that people and our planet come first. Our work continues to deliver significant health, environment, and social benefits in Australia and abroad.

Explore what we do

Striving to make the world a better place

Our Mission

Delivering measurable outcomes benefitting people and planet by challenging the status quo.

Why we are different

Recognised social marketing leader

We are the largest social marketing centre in Australia by number of full-time staff and higher degree research students.

Future generation educator

We think forward. We are reinvesting in the next generation to deliver change for the better.

Insight-driven & evidence-based

We challenge conventional social marketing thinking; develop unique formative insights, and extend the evidence base demonstrating social marketing’s effectiveness.

Multidisciplinary team

We have a formidable, agile, and diverse team of researchers and professionals across multiple disciplines.

Partner-focussed approach

We work together with both academics and practitioners in Government, Not-for-profit, Non-profit, NGO, Social enterprise and more.

Delivering change with passion

Our strength lies with our passion to apply social marketing to deliver change. We use innovative research techniques to deliver effective programs in which we engage the community.

World-class research, transformative practice

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Our people

Sharyn Rundle-Thiele

Founding Director

Prof Sharyn Rundle-Thiele

Status quo challenger

Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.

Sameer Square headshot

Managing Director

A/Prof Sameer Deshpande

Influential social marketing expert

Sameer is driven by social change for the better that utilises both heart and head. Sameer will continue to spread among social change enthusiasts, the truth on the bouquet of flowers called social marketing.

Photo of Timo Dietrich

Engagement Director

Dr Timo Dietrich

Engagement architect

Timo engages in team-based multidisciplinary research that has real-world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.

Joy Parkinson

Research Director

Dr Joy Parkinson

Health & well-being research expert

Joy's researched is focused on wellness and healthy behaviours. Her mission is to develop a set of novel, solution based consumer wellness programs, while promoting positive modifiable lifestyle behaviours to prevent further chronic disease.

Julia Carins

Strategy Director

Dr Julia Carins

Shaper of food spaces and mindsets

Julia uses social marketing principles to design strategies to change eating behaviour for individual and societal benefit. Her government and industry partnered research focuses on motivating individuals to eat well and creating supportive places for them to do so.

Bo Pang

Research Fellow

Dr Bo Pang

Sharp-witted physical activity researcher

Bo is applying social marketing in the field of active school travelling. His mission is to further put social marketing on the map as a widely acknowledged, trustworthy strategy to deliver behaviour change for the better.

Patricia David

Research Fellow

Dr Patricia David

Theoretical-driven applied change researcher

Patricia is motivated by understanding what drives behavioural change. Her research mission is to develop a dynamic theory of change to effectively face and tackle behavioural problems.


Research Fellow

Dr Ville Lahtinen

Far-reaching behaviour change agent

Known for his Viisi Per Päivä program, Ville uses social marketing to create human-centred products, services and campaigns that have a measurable and long-lasting impact on people.

Photo of Mohammed Kadir

Research Fellow

Dr Mohammad Kadir

Innovative health behaviour psychologist

Focusing on sexual health, physical activity, and hygiene, Mohammad's mission is to develop a model that explains the sustainability of behavioural change, and how behaviour can be sustained without utilising interventions.

Kathy Knox

Research Fellow

Dr Kathy Knox

Community & sustainability research psychologist

Kathy's research focus is on communities and sustainability behaviours. Her mission is to continue to develop research with impact and foster a research culture in collaboration with external partners, students and colleagues.

Picture of Taylor Willmott

Research Fellow

Dr Taylor Willmott

Transdisciplinary research advocate

Taylor is focused on innovative and multidisciplinary approaches to voluntary behaviour change. Adopting a transdisciplinary ideology, she encourages our fellow social marketers to be principally concerned with the overall goal of social marketing: voluntary change that benefits both individuals and society.

Anna Kitunen

Research Fellow & Community Manager

Anna Kitunen

Passionately curious social marketer

Anna works in a range of research projects including physical activity and healthy eating. She is highly interested in changing people’s behaviour and she aims to use social marketing to make a significant, sustainable impact on society.

Jeawon Kim

Change 2020 Co-Chair

Jeawon Kim

Voluntary sustainable behaviour change pracademic

Jeawon's real-world research enables a full application of social marketing principles in program design, implementation, evaluation, and enhancement to achieve voluntary sustainable behaviour change.

Project Support Officer

Jeremy Larsen

Insightful user oriented developer

Always striving for the best possible user experience, Jeremy is developing easy-to-follow and user-friendly online content. Whether that is through websites, apps or online courses, he delivers engaging, intuitive, and interactive content that users will retain and remember.

Alex Scodellaro

Training Coordinator

Alexander Scodellaro

Social neuromarketer

With a keen interest in consciousness and neuropsychology, Alexander’s research is focussed on understanding the cognitive processes leading to addictive behaviours such as drinking and smoking, and how we can treat them in our campaigns.

Alex Campbell

Change 2020 Co-Chair

Alexander Campbell

Strategic disrupter & social influencer

Alexander is a seasoned marketer and strategist with a passion for all things social marketing. His personal mission is to help corporations create meaningful social change programs and promote the value of being a good corporate citizen.

Seminar Series Manager

Morgan Cole

Systems thinking for behaviour change researcher

Morgan is passionate about understanding what drives behaviour change. Her current research is focused on investigating modifiable lifestyle behaviours to prevent chronic disease and she aims to use social marketing to achieve a meaningful impact on society.

Cuong Pham

HDR Experience Manager

Cuong Pham

Consumer behaviour systems-thinker

Consumer behaviour systems-thinker Cuong is currently investigating what influences decision-making. He sees a large potential for a systems-thinking approach to assist marketers in addressing ill-defined or complex problems more effectively.


Research Assistant

Yannick van Hierden

Pragmatic digital marketing strategist

Experienced in branding and digital marketing, Yannick is expanding our marketing efforts on both digital and traditional platforms. His mission is to reinforce and bring together social groups so that they can uplift their community with a joint effort.

Renata Anibaldi

Senior Research Assistant

Renata Anibaldi

Healthy eating behaviours researcher

Social marketing's major appeal for Renata is that, while it is grounded on set theoretical and practical tenets, it draws on multiple knowledge areas to develop, test, and evaluate new ways of bringing about positive change on some very difficult issues.


Research Assistant

James Durl

Patient progressive gamification innovator

James’ work is focussed in the Virtual Reality (VR) world. Rather than forcing change, James believes that people can be encouraged to intrinsically change behaviour through game play.

Haruka Fujihira

Research Assistant

Haruka Fujihira

Driven self-efficacy behaviour changer

Haruka is passionate about theory-driven behaviour change, especially using the self-efficacy theory. Her current mission is to understand how to modify self-efficacy to reduce sedentary behaviour in the workplace.

Centre Marketer and Researcher

Jessica Harris

Change driver for social marketing

Jessica's main project is working with the Australian Defence Force, exploring what influences their breakfast choices to ensure that they all eat healthfully. She works meticulously, inspired by helping and seeing people change for the better.

Erin Hurley

Research Fellow

Erin Hurley

Fanatic co-design researcher & implementer

Erin's research is investigating the application of a co-design process to create, implement and evaluate a parent component for the Blurred Minds program, with the aim to address parenting-specific factors that influence adolescent drinking.


Research Assistant

Di Robertson

Optimistic & visionary social marketer

Di's research focus is on Social Marketing Systems Theory (SMST). She says that the more we work together, the stronger Social Marketing’s contribution to creating change and creating new ways of interacting with ‘challenges’.

Carina Roemer photo

Research Fellow

Carina Roemer

Behaviour change researcher

Carina's research is focused on sustainable behaviour change in the environmental area. She aims to bridge the gap between academia and industry to perform best practice to tackle environmental challenges.

Pamela Saleme

Research Assistant

Pamela Saleme

Innovative marketing researcher

Pamela is an experienced marketer currently researching how to promote empathic behaviour in children through a gamified social marketing program. She is an innovative and creative thinker with a strong social responsibility mindset that both underpins and drives her professional and personal ambitions in life.


Research Assistant

David Schmidtke

Delivering change in developing countries

David is using community based social marketing (CBSM) to address social problems in a low-income community in Cape Town, South Africa. He believes that social marketing is going to help us overcome key societal challenges.


Research Assistant

Sara Shawky

Digital and relationship marketing researcher

Sara passionately seeks creative solutions to leverage multi-actor engagement utilising digital media. Her mission is to contribute to knowledge and practice by research that has real positive impact.

Research Assistant

Murooj Yousef

Multi-media expert

Murooj is passionate about social advertisements aiming to change social behaviour. By understanding the role of emotions in social advertising Murooj helps social marketers to produce more effective social advertisements.

Research Assistant

Tori Seydel

Determined and avid social and behaviour change driver

Tori's biggest goal is to endeavour to make positive changes around her – no matter how big or small. The current project she is working on aims to reduce koala and dog interactions in the Brisbane region, which have a significant impact on koala population.

Research Assistant

Aarti Sewak

Multidisciplinary researcher

Aarti research is focussed on sustainable waste management behaviour and she believes in creating a world that eliminates waste by using our finite resources more efficiently. Aarti's mission is to use social marketing to change household-level waste management practices in the Pacific Islands.

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Research Assistant

Gajendra Liyanaarachchi

Researcher and change agent

Gajendra's primary research is on data privacy focusing on the psychological and financial well-being of people. He also emphases on identifying strategies to apply the principles of management, marketing and business to the furtherance of social marketing practice.


Research assistant?


Disruptive & inventive planet changer

If you are passionate about social marketing and behaviour change, you should join our world leading Centre.

Associate Members

Photo of Anik Bhudari

Associate Professor

Anik Bhudari

Resource Economist & Game Theorist

Anik works on several topics and projects, ranging from understanding altruistic behaviour in water sharing to adaptive water management under climate change.


Senior Lecturer

Dr Marie-Louise Fry

Consumer behaviour research expert

Marie-Louise has an endless curiosity for what makes people tick and why they do the things they do. With this in mind her key driver is to inspire people to change their behaviour for good in a way that is inspirational, credible and relevant.

Adjunct Members

Photo of Denni Arli

Adjunct Assistant Professor

Dr Denni Arli

Behaviour changer developing countries

Denni challenges social issues and strives for social changes in developing countries. His mission is to close the gap between academia, government, community and the not-for-profit industry to encourage collaboration and solve problems together.

Profile photo Christine Domegan

Adjunct Professor

Dr Christine Domegan

Wicked problem solving pioneer

Christine's research is  – among other things – focused on systems social marketing, macromarketing and value creation. According to Christine social marketing offers a unique approach to wicked problems that arise in the intersection of society and business.

Luke van der Beeke - headshot

Adjunct Research Fellow

Luke van der Beeke

Transdisciplinary social change agent

Luke runs Perth-based social enterprise The Behaviour Change Collaborative. He works with government and civil society to address social, environmental and health related challenges.

Want to be a part of our team?