Co-creating a better future for all

At Social Marketing @ Griffith, we lead the way in delivering transformative change. For over a decade, we’ve challenged the status quo. We’ve developed, delivered, and evaluated behaviour change programs. We’ve helped our partners to build capacity and capability, sharing all that we know works. Our behaviour change programs have:

  • Reduced koala deaths from dog attacks by 40% and decreased car strikes by 83%.
  • Stopped over 345,000L of leaves from entering ACT waterways.
  • Changed the way adolescents think about alcohol, drugs and vaping.
  • Retained 2% more females in STEM programs at university.
  • Established a soft-plastic recycling system in Indonesia.
  • And much, much more.

Our mission is clear: we are committed to making the world a better place. We ensure that people and our planet always come first. As we continue to deliver improved health and wellbeing, environment, and social outcomes both in Australia and internationally, we look forward to partnering with you to work together to shape a better future for all.

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Latest projects

Projects that benefit people and the planet.

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Training workshops

Learn the best of what we know.

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Upcoming events

Social marketing events and conferences

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10 years of partnerships to deliver lasting impact

Queensland Government logoAustralian Government - Defence logoRedland City Council logoACT Government logoAsthma Australia logoHealth Wellbeing Queensland logoFisheries Research and Development Corp logoQueensland Catholic Education Commission logoLife Education Queensland logoJohnson and Johnson logoNew South Wales Government logoEnergy Queensland logoAustralian Government - Department of Health logoLogan City Council logoCentral Coast Council logoSunshine Coast Council logoFriends of the Koala logoByron Shire CouncilAmerican Bird Conservancy logoCiti Foundation logo

Plus many more

What is social marketing?

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good. Social marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition-sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.

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Social marketing resources

How to increase behaviour change

Embed more of social marketing's fundamentals in your program planning, design and delivery, and you will increase change.

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How to do segmentation

Segmentation allows us to think of the market we serve as groups of people rather than one whole market.

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How to do visual observation

This formative research digs deeper to understand how people behave and what might motivate them to do so.

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Social Marketing @ Griffith team

Prof Sharyn Rundle-Thiele

Founding Director

Sharyn loves to make change happen. Her science work focuses on how we can improve rates of change, and her practice is focused on creating and, where possible, maintaining partnerships with stakeholders and community to achieve intended outcomes.

More about Sharyn

Academic and professional staff

Current HDR and undergraduate students

  • Hanan Afzal
  • Huyen Trang Nguyen
  • Itca Istia Wahyuni
  • Jay Naidu

Contact details

Social Marketing @ Griffith's logo

socialmarketing@griffith.edu.au

Business 3 (N63)

Nathan campus, Griffith University

170 Kessels Rd

Nathan, Queensland, 4111

Australia

Centre Manager: 07 3735 4084

(Phone hours Tuesday to Thursday,

9.00am to 4.00pm)

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