Empowering collaborative change

Social Marketing @ Griffith works in partnership to deliver insight-driven, evidence-based change programs and evaluations.

We are a passionate, diverse & agile team who are reinvesting in the next generation to deliver change for the better.

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Why we are different

Recognised social marketing leader

We are the largest social marketing centre in Australia by number of full-time staff and higher degree research students.

Future generation educator

We think forward. We are reinvesting in the next generation to deliver change for the better.

Insight-driven & evidence-based

We challenge conventional social marketing thinking; develop unique formative insights, and extend the evidence base demonstrating social marketing’s effectiveness.

Multidisciplinary team

We have a formidable, agile, and diverse team of researchers and professionals across multiple disciplines.

Partner-focussed approach

We work together with both academics and practitioners in Government, Not-for-profit, Non-profit, NGO, Social enterprise and more.

Delivering change with passion

Our strength lies with our passion to apply social marketing to deliver change. We use innovative research techniques to deliver effective programs in which we engage the community.

Striving to make the world a better place?

(Some of) our people

Sharyn Rundle-Thiele


Prof Sharyn Rundle-Thiele

Status quo challenger

Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.

Krzysztof Kubacki

Associate Professor

A/Prof Krzysztof Kubacki

Social marketing ethics expert

Krzysztof's mission is to develop ethical guidelines for social marketing to prevent certain groups from being excluded or stigmatised. A big challenge therein is to engage those who aren't engaged.

Joy Parkinson

Senior Lecturer

Dr Joy Parkinson

Health & well-being research expert

Joy's researched is focused on wellness and healthy behaviours. Her mission is to develop a set of novel, solution based consumer wellness programs, while promoting positive modifiable lifestyle behaviours to prevent further chronic disease.

Kathy Knox

Research Fellow

Dr Kathy Knox

Community & sustainability research psychologist

Kathy's research focus is on communities and sustainability behaviours. Her mission is to continue to develop research with impact and foster a research culture in collaboration with external partners, students and colleagues.

What is social marketing?

Explained by Prof Sharyn Rundle-Thiele

And – of course – an academic definition

Social Marketing aims to change human behaviours for the better. A widely used definition of social marketing has been developed and endorsed by peak bodies in the field, namely the iSMA, the ESMA and the AASM.

“Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good…It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable”(iSMA, 2013).

World-class research, transformative practice