Social marketing pioneers
Delivering evidence-based research and impact is what we do best. We are the world’s largest university-based social marketing centre and work in partnership with social change practitioners, thinkers, and scientists to ensure that people and our planet come first. Our work continues to deliver significant health, environment, and social benefits in Australia and abroad.
Over the last six years, our work has positively impacted more than 20,000 lives. We have changed 4,500 adolescent attitudes to alcohol drinking; reached 15,000 military personnel with healthy food messages and strategies; encouraged 1,000 Finnish kids to eat more fruit and vegetables, reduced food waste in 43% of households reached, and decreased dog and koala interactions.
Striving to make the world a better place
Delivering measurable outcomes benefitting people and planet by challenging the status quo.
Why we are different
Recognised social marketing leader
We are the largest social marketing centre in Australia by number of full-time staff and higher degree research students.
Future generation educator
We think forward. We are reinvesting in the next generation to deliver change for the better.
Insight-driven & evidence-based
We challenge conventional social marketing thinking; develop unique formative insights, and extend the evidence base demonstrating social marketing’s effectiveness.
We have a formidable, agile, and diverse team of researchers and professionals across multiple disciplines.
We work together with both academics and practitioners in Government, Not-for-profit, Non-profit, NGO, Social enterprise and more.
Delivering change with passion
Our strength lies with our passion to apply social marketing to deliver change. We use innovative research techniques to deliver effective programs in which we engage the community.
Status quo challenger
Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.
Influential social marketing expert
Sameer is driven by social change for the better that utilises both heart and head. Sameer will continue to spread among social change enthusiasts, the truth on the bouquet of flowers called social marketing.
Timo engages in team-based multidisciplinary research that has real-world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.
Health & well-being research expert
Joy's researched is focused on wellness and healthy behaviours. Her mission is to develop a set of novel, solution based consumer wellness programs, while promoting positive modifiable lifestyle behaviours to prevent further chronic disease.
Senior Research Fellow
Shaper of food spaces and mindsets
Julia uses social marketing principles to design strategies to change eating behaviour for individual and societal benefit. Her government and industry partnered research focuses on motivating individuals to eat well and creating supportive places for them to do so.
Consumer behaviour research expert
Marie-Louise has an endless curiosity for what makes people tick and why they do the things they do. With this in mind her key driver is to inspire people to change their behaviour for good in a way that is inspirational, credible and relevant.
Consumer behaviour research specialist
Catherine is working on emotional intelligence and artificial intelligence to enhance human wellbeing and to address a cost-effective approach to business performance.
Community & sustainability research psychologist
Kathy's research focus is on communities and sustainability behaviours. Her mission is to continue to develop research with impact and foster a research culture in collaboration with external partners, students and colleagues.
Sharp-witted physical activity researcher
Bo is applying social marketing in the field of active school travelling. His mission is to further put social marketing on the map as a widely acknowledged, trustworthy strategy to deliver behaviour change for the better.
Theoretical-driven applied change researcher
Patricia is motivated by understanding what drives behavioural change. Her research mission is to develop a dynamic theory of change to effectively face and tackle behavioural problems.
Far-reaching behaviour change agent
Known for his Viisi Per Päivä program, Ville uses social marketing to create human-centred products, services and campaigns that have a measurable and long-lasting impact on people.
Tenacious justice & development researcher
Abi challenges social and behavioural issues including human trafficking, diabetes and sexual health. Her vision is to empower 1,000,000 women and youth to combat human trafficking.
Innovative health behaviour psychologist
Focusing on sexual health, physical activity, and hygiene, Mohammad's mission is to develop a model that explains the sustainability of behavioural change, and how behaviour can be sustained without utilising interventions.
Research Fellow & Research Assistant
Voluntary sustainable behaviour change pracademic
Jeawon's real-world research enables a full application of social marketing principles in program design, implementation, evaluation, and enhancement to achieve voluntary sustainable behaviour change.
Passionately curious social marketer
Anna works in a range of research projects including physical activity and healthy eating. She is highly interested in changing people’s behaviour and she aims to use social marketing to make a significant, sustainable impact on society.
Project Support Officer
Insightful user oriented developer
Always striving for the best possible user experience, Jeremy is developing easy-to-follow and user-friendly online content. Whether that is through websites, apps or online courses, he delivers engaging, intuitive, and interactive content that users will retain and remember.
Driven visual communications creative
Ketan is a master in elevating the visual identity of change-driven projects. He aims to deliver a unique and impactful consumer experience, establishing the look and feel of these projects' brands through digital and physical print collateral.
Marketing Officer & Research Assistant
Pragmatic digital marketing strategist
Experienced in branding and digital marketing, Yannick is expanding our marketing efforts on both digital and traditional platforms. His mission is to reinforce and bring together social groups so that they can uplift their community with a joint effort.
Senior Research Assistant
Healthy eating behaviours researcher
Social marketing's major appeal for Renata is that, while it is grounded on set theoretical and practical tenets, it draws on multiple knowledge areas to develop, test, and evaluate new ways of bringing about positive change on some very difficult issues.
Wicked problem solving pioneer
Christine's research is – among other things – focused on systems social marketing, macromarketing and value creation. According to Christine social marketing offers a unique approach to wicked problems that arise in the intersection of society and business.
Adjunct Assistant Professor
Behaviour changer developing countries
Denni challenges social issues and strives for social changes in developing countries. His mission is to close the gap between academia, government, community and the not-for-profit industry to encourage collaboration and solve problems together.
Adjunct Research Fellow
Transdisciplinary social change agent
Luke runs Perth-based social enterprise The Behaviour Change Collaborative. He works with government and civil society to address social, environmental and health related challenges.
Research Assistant & CSR Researcher
Strategic disrupter & social influencer
Alexander is a seasoned marketer and strategist with a passion for all things social marketing. His personal mission is to help corporations create meaningful social change programs and promote the value of being a good corporate citizen.
Practical & managerial social marketer
Ashley is motivated to achieve behaviour change by always involving the consumer in the process. Unpacking consumer decisions can help to deliver behaviour change.
Patient progressive gamification innovator
James’ work is focussed in the Virtual Reality (VR) world. Rather than forcing change, James believes that people can be encouraged to intrinsically change behaviour through game play.
Driven self-efficacy behaviour changer
Haruka is passionate about theory-driven behaviour change, especially using the self-efficacy theory. Her current mission is to understand how to modify self-efficacy to reduce sedentary behaviour in the workplace.
Change driver for social marketing
Jessica's main project is working with the Australian Defence Force, exploring what influences their breakfast choices to ensure that they all eat healthfully. She works meticulously, inspired by helping and seeing people change for the better.
Fanatic co-design researcher & implementer
Erin's research is investigating the application of a co-design process to create, implement and evaluate a parent component for the Blurred Minds program, with the aim to address parenting-specific factors that influence adolescent drinking.
Consumer behaviour systems-thinker
Consumer behaviour systems-thinker Cuong is currently investigating what influences decision-making. He sees a large potential for a systems-thinking approach to assist marketers in addressing ill-defined or complex problems more effectively.
Optimistic & visionary social marketer
Di's research focus is on Social Marketing Systems Theory (SMST). She says that the more we work together, the stronger Social Marketing’s contribution to creating change and creating new ways of interacting with ‘challenges’.
Curious communicative environment researcher
Carina's research is focused on sustainable behaviour change in the environmental area. She aims to bridge the gap between academia and industry to perform best practice to tackle environmental challenges.
Innovative marketing researcher
Pamela is an experienced marketer currently researching how to promote empathic behaviour in children through a gamified social marketing program. She is an innovative and creative thinker with a strong social responsibility mindset that both underpins and drives her professional and personal ambitions in life.
Delivering change in developing countries
David is using community based social marketing (CBSM) to address social problems in a low-income community in Cape Town, South Africa. He believes that social marketing is going to help us overcome key societal challenges.
Digital and relationship marketing researcher
Sara passionately seeks creative solutions to leverage multi-actor engagement utilising digital media. Her mission is to contribute to knowledge and practice by research that has real positive impact.
Murooj is passionate about social advertisements aiming to change social behaviour. By understanding the role of emotions in social advertising Murooj helps social marketers to produce more effective social advertisements.
Transdisciplinary research advocate
Taylor is focused on innovative and multidisciplinary approaches to voluntary behaviour change. Adopting a transdisciplinary ideology, she encourages our fellow social marketers to be principally concerned with the overall goal of social marketing: voluntary change that benefits both individuals and society.
Passionate consumer behaviour researcher
Ryan works on numerous projects including food environment measurement across varying geographic and demographic communities. Ryan is passionate about behaviour change, his mission is to combat the expanding obesity crisis within Australia’s most vulnerable communities.
With a keen interest in consciousness and neuropsychology, Alexander’s research is focussed on understanding the cognitive processes leading to addictive behaviours such as drinking and smoking, and how we can treat them in our campaigns.
Passionate social marketing researcher
Morgan is passionate about understanding what drives behaviour change. Her current research is focused on investigating modifiable lifestyle behaviours to prevent chronic disease and she aims to use social marketing to achieve a meaningful impact on society.
Determined and avid social and behaviour change driver
Tori's biggest goal is to endeavour to make positive changes around her – no matter how big or small. The current project she is working on aims to reduce koala and dog interactions in the Brisbane region, which have a significant impact on koala population.
Aarti research is focussed on sustainable waste management behaviour and she believes in creating a world that eliminates waste by using our finite resources more efficiently. Aarti's mission is to use social marketing to change household-level waste management practices in the Pacific Islands.
Resource Economist & Game Theorist
Anik works on several topics and projects, ranging from understanding altruistic behaviour in water sharing to adaptive water management under climate change.
Researcher and change agent
Gajendra's primary research is on data privacy focusing on the psychological and financial well-being of people. He also emphases on identifying strategies to apply the principles of management, marketing and business to the furtherance of social marketing practice.
Disruptive & inventive planet changer
If you are passionate about social marketing and behaviour change, you should join our world leading Centre.