Empowering collaborative change
Social Marketing @ Griffith works in partnership to deliver insight-driven, evidence-based change programs and evaluations.
We are a passionate, diverse & agile team who are reinvesting in the next generation to deliver change for the better.
Why we are different
Recognised social marketing leader
We are the largest social marketing centre in Australia by number of full-time staff and higher degree research students.
Future generation educator
We think forward. We are reinvesting in the next generation to deliver change for the better.
Insight-driven & evidence-based
We challenge conventional social marketing thinking; develop unique formative insights, and extend the evidence base demonstrating social marketing’s effectiveness.
We have a formidable, agile, and diverse team of researchers and professionals across multiple disciplines.
We work together with both academics and practitioners in Government, Not-for-profit, Non-profit, NGO, Social enterprise and more.
Delivering change with passion
Our strength lies with our passion to apply social marketing to deliver change. We use innovative research techniques to deliver effective programs in which we engage the community.
(Some of) our people
Founder & Director
Status quo challenger
Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.
Influential social marketing expert
Sameer is driven by social change for the better that utilises both heart and head. Sameer will continue to spread among social change enthusiasts, the truth on the bouquet of flowers called social marketing.
Deputy Director Engagement
Timo engages in team-based multidisciplinary research that has real-world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.
Deputy Director Research
Health & well-being research expert
Joy's researched is focused on wellness and healthy behaviours. Her mission is to develop a set of novel, solution based consumer wellness programs, while promoting positive modifiable lifestyle behaviours to prevent further chronic disease.
What is social marketing?
Explained by Prof Sharyn Rundle-Thiele
And – of course – an academic definition
Social Marketing aims to change human behaviours for the better. A widely used definition of social marketing has been developed and endorsed by peak bodies in the field, namely the iSMA, the ESMA and the AASM.
“Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good…It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable”(iSMA, 2013).
Social Marketing @ Griffith in the media
Griffith to offer brand new Business Innovation degree in 2020
29 Aug 2019
Griffith’s Logan campus is expanding in 2020 to offer a new Business Innovation degree, which can...
Applied Behavioural Science Winterschool on the Gold Coast – where summer never...
20 Aug 2019
Griffith’s Behavioural Science Cluster will offer the Applied Behavioural Science...
Researchers target young adults to tackle the obesity epidemic
09 Jul 2019
Griffith University researchers have identified five ways young adults can manage their weight.
Griffith leads action to address pesticide levels in Qld’s regional...
07 May 2019
A workshop in Mackay will be run this week by researchers from Social Marketing @ Griffith.
Activate Studios Scholarship winner explores empathy through augmented reality
09 Nov 2018
As winner of the Activate Scholarship, Master of Marketing student Pamela Saleme Ruiz got hands-on...
Researchers champion better behaviours at Change 2018
18 Oct 2018
The two-day conference will highlight a range of research aimed at engaging people and...