Empowering collaborative change
Social Marketing @ Griffith works in partnership to deliver insight-driven, evidence-based change programs and evaluations.
We are a passionate, diverse & agile team who are reinvesting in the next generation to deliver change for the better.
Why we are different
Recognised social marketing leader
We are the largest social marketing centre in Australia by number of full-time staff and higher degree research students.
Future generation educator
We think forward. We are reinvesting in the next generation to deliver change for the better.
Insight-driven & evidence-based
We challenge conventional social marketing thinking; develop unique formative insights, and extend the evidence base demonstrating social marketing’s effectiveness.
We have a formidable, agile, and diverse team of researchers and professionals across multiple disciplines.
We work together with both academics and practitioners in Government, Not-for-profit, Non-profit, NGO, Social enterprise and more.
Delivering change with passion
Our strength lies with our passion to apply social marketing to deliver change. We use innovative research techniques to deliver effective programs in which we engage the community.
(Some of) our people
Founder & Director
Status quo challenger
Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.
Influential social marketing expert
Sameer is driven by social change for the better that utilises both heart and head. Sameer will continue to spread among social change enthusiasts, the truth on the bouquet of flowers called social marketing.
Senior Research Fellow
Shaper of food spaces and mindsets
Julia uses social marketing principles to design strategies to change eating behaviour for individual and societal benefit. Her government and industry partnered research focuses on motivating individuals to eat well and creating supportive places for them to do so.
Deputy Director Engagement
Timo engages in team-based multidisciplinary research that has real-world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.
What is social marketing?
Explained by Prof Sharyn Rundle-Thiele
And – of course – an academic definition
Social Marketing aims to change human behaviours for the better. A widely used definition of social marketing has been developed and endorsed by peak bodies in the field, namely the iSMA, the ESMA and the AASM.
“Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good…It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable”(iSMA, 2013).
Social Marketing @ Griffith in the media
Researchers target young adults to tackle the obesity epidemic
09 Jul 2019
Griffith University researchers have identified five ways young adults can manage their weight.
Griffith leads action to address pesticide levels in Qld’s regional...
07 May 2019
A workshop in Mackay will be run this week by researchers from Social Marketing @ Griffith.
Activate Studios Scholarship winner explores empathy through augmented reality
09 Nov 2018
As winner of the Activate Scholarship, Master of Marketing student Pamela Saleme Ruiz got hands-on...
Researchers champion better behaviours at Change 2018
18 Oct 2018
The two-day conference will highlight a range of research aimed at engaging people and...
Griffith researchers aim to save local wildlife with better-trained dogs
12 Sep 2018
Social Marketing @ Griffith’s Professor Sharyn Rundle-Thiele is leading the 18-month program.
Griffith researcher crowdfunding to combat human trafficking
09 Aug 2018
Dr Abi Badejo is empowering survivors through a range of social innovations.