Adopt a new way of thinking and doing.
With advancements in technology occurring at an unprecedented rate and a rise in capital-intensive markets, we must continue to innovate. Success requires the delivery of superior solutions that achieve buy-in from all stakeholders. Innovation only occurs when we step outside the box and embrace change and disruption. Design thinking is the capacity to think outside the box.
Think of the creative process as starting with a question, not an answer.
Tim Brown, CEO and President, IDEO