Adopt a new way of thinking and doing.

Design thinking is the capacity to think outside the box. It is a creative and collaborative approach that overcomes innovation barriers by challenging a variety of human tendencies that often holds us back. This guidebook explains the five main steps in the human-centered design process. The world’s most successful leaders (and their companies) “win” by using integrative thinking – the cornerstone of design thinking. They constructively face the tension of conflicting ideas, and instead of choosing one at the expense of the other, they embrace a unique way of thinking that allows for the generation of new and different solutions.

Application of design thinking commits you to find new ways to move forward and focuses your energy on unlearning practices that hold us back from creating.

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