Leading research advancing the interface of technology and marketing

There is increasing concerns by consumers regarding data privacy and efforts by business to advance data privacy best practice.  Our projects leverage insight for industry best practice and application.

We aim to:

  • Create a strong network of researchers in relationship marketing
  • Develop and maintain a strong and innovative research in relationship marketing
  • Solve business issues relating to relationship marketing
  • Connect with the industry experts and enterprises.

With five key areas of focus:

  • Online relationship marketing
  • Big data
  • Data privacy
  • Healthcare
  • Consumer behaviour

Outside-in marketing

In contrast to the inside-out marketing, the outside-in perspective goes beyond firm resources to understand the interaction and value creation between various parties from both inside and outside the firm. This research project involves the advancement of current theories, the development of an organising framework, as well as research priorities. The project is lead by Dr Park Thaichon, Dr Sara Quach, Prof Scott Weaven with Prof Rob Palmatier (University of Washington).

Research Hub purpose

Leading the research hub are international advertising, branding and consumer research experts at the forefront of impactful research and education.

Research areas

Key research areas include:

  • Navigating the digital landscape: Safeguarding privacy in a connected world.
  • Artificial intelligence and machine learning: Enhancing customer experience.
  • Artificial intelligence and virtual reality: Paving the way for responsible innovation in marketing.
  • Digital technologies and data management
  • Generative artificial intelligence and relationship marketing.

Contact us

Are you interested in engaging with the Technology and Consumer Privacy Hub?

We would love to hear from you.

Department of Marketing
mkt_admin@griffith.edu.au
Location and postal address
Business 3 (G42) 6.18
Gold Coast campus, Griffith University
Parklands Drive, Southport QLD 4222 Australia