Leading research in data-driven strategic advertising and CX insights
The Advertising and CX Insights Research Hub is a group of experts who aim to be at the forefront of leading innovative and impactful research in data-driven strategic advertising and CX insights.
Research Hub purpose
This research hub leads innovative and impactful research advancing advertising insight of the impacts of technology on marketing for business and government, both locally and globally.
Research areas
Key research areas include:
- Gender stereotypes and sexuality in advertising
- Health and consumer advocacy
- Vulnerable consumers
- Online trolling
- Mobile advertising
- Advertising effectiveness
- Aspirational consumption
- Brand authenticity
Business news
Blackmore and Griffith join forces for new Business Chair
22 Apr 2024
A new partnership with Blackmore Family Foundation has mobilised a worldwide search for the...
Hospitality and Leisure Management subjects among the best in the world
18 Apr 2024
Griffith Business School has again proved itself to be among the best in the world. With the...
Panel Discussion Advocates for Renewed Climate Leadership in Oceania
18 Apr 2024
In a thought-provoking and insightful panel discussion hosted by the Griffith Asia Institute, the...
New micro course helps local councils be climate ready
15 Apr 2024
Online micro-credential course to build organisations’ capability to adapt and mitigate against...
Contact us
Are you interested in engaging with the Advertising and CX insights Hub?
We would love to hear from you.
- Location and postal address
- Business 3 (G42) 7.37
- Gold Coast campus, Griffith University
- Parklands Drive, Southport QLD 4222 Australia