Co-designed with industry leaders - connecting academic research with real-world application to your workplace.

Griffith University has partnered with Sports Tech College to develop and deliver a suite of executive education programs designed specifically for sport executives and senior administrators within sport. Our programs will focus on inspiring, sharing and discussing cutting-edge advancements, and collaboratively discussing the road-map for blending technology with sports.

We will sculpt a comprehensive framework for executive education that is future focused, adaptable and at the confluence of technological evolution and human athleticism.

Building a comprehensive learning program

As we gear up for the Brisbane 2032 Olympics, the pivotal role of executives in the sports industry takes centre stage. Staying ahead in sports technology is not merely about delivering an unparalleled Olympic experience; it's about transforming our entire sports system. Executives must lead this charge, understanding and leveraging the transformative power of technology to propel our sports landscape into an era of continuous improvement and innovation.

In response to this imperative, we undertook a comprehensive Needs Analysis, identifying the specific requirements and knowledge gaps within the sports tech industry. This analysis paved the way for our Executive Sport Tech Education program, a transformative learning experience crafted to empower executives with the skills needed to navigate the intricate intersection of sports and technology.

Our program, designed with the Brisbane 2032 Olympics in mind, offers a meticulously curated curriculum covering vital topics. From sports analytics and technology integration to data-driven decision-making and emerging trends, executives will gain profound insights into the tools shaping the future of sports. Immerse yourself in real-world case studies and learn from experienced instructors with practical expertise, ensuring you are well-prepared to drive the ongoing advancement of our sports system.

Join us on this transformative journey where knowledge meets application, and executives become champions not just for the next Olympics but for the continuous evolution of our sports ecosystem.

Pilot Program

Program 1: Artificial Intelligence in Sport

Artificial intelligence presents one of the greatest opportunities and risks to the Australian Sports Innovation Ecosystem. Over 130,000 Australians work in sport, fitness and physical recreation jobs. The impact of Artificial Intelligence on Sport in Australia will be real, substantial and long-lasting.

Our first program focuses on Artificial Intelligence (AI). This one day workshop will explore the impending transformation of the sports industry with the rapid rise and integration of AI within organisations and ecosystems. We will look at how international organisations are effectively integrating AI in elements of fan experience, media and broadcast, stadiums and events, digital health, gaming and blockchain and more.

Delivered across two key streams, this one day executive education program has been designed specifically for both C-Level and Senior industry decision-makers at the crossroads of the Sports, Entertainment, and Gaming businesses.

Those also in roles for marketing, sponsorship, and sports business development will benefit from understanding how AI is leveraged for targeted marketing, fan engagement strategies, and revenue optimisation in the sports industry.

Stream 1: AI in Athlete Performance (Morning Session)

  • Injury Management
  • Coaching
  • Talent Identification
  • Wearables & Sensors
  • Nutrition and Wellbeing
  • Fitness & Motion Tracking
  • Game Analytics

Stream 2: AI in Business & Sport (Afternoon Session)

  • AI and Personalisation
  • Fan Loyalty
  • Social Media
  • Memberships
  • Sales & Marketing
  • Sponsorship
  • Ticketing & Payments
  • Merchandising & Communications
  • Competition Management
  • News, Video and Content
  • Entertainment Predictive Insights

For any general enquiries about the Executive Education program please contact A/Prof Popi Sotiriadou p.sotiriadou@griffith.edu.au

Program Faciliators

Griffith University

A/Prof Popi Sotiriadou

A/Prof Popi Sotiriadou is a distinguished international expert in the field of "Managing High Performance Sport" and a true pioneer in "Sports Education". Her vast range of expertise encompasses various areas including "Digital Innovation and Technologies", "Sports Infrastructure and Facility Management", "Athlete Management", "Women in Sport", and "Sports Accessibility and Inclusive Practices". Her contributions have been recognized globally, leading to consultancy invitations from esteemed organizations such as the International Olympic Committee, Sports Australia, Sarawak in Malaysia, and the Queensland Academy of Sport.

Sports Tech College

John Persico

John continues to be a long-term strategist and industry expert to various Australian Governments on the future economy and world’s best practice at the technology intersection of Sports, Entertainment, Gaming and Health.  John is a trusted advisor to several Sports Venture Capital and Sports Investment funds for M&A, valuations, due diligence and investment management. Prior to founding SportsTechCollege.com together with Matt Dobell and Sally Dobell in 2023, John previously worked in Tier 1 investment banking/M&A, private equity, law and management consulting. John helped found the FMI, the world's leading financial modelling certification program.

Sports Tech College

Matt Dobell

Matt Dobell has Tertiary qualifications in Human Movement Science, along with International experience across Broadcast Media and Sport, Artificial Intelligence, Sales and Marketing. Previous to founding SportsTechCollege.com, Matt spent 8 years as a high performance personal fitness and wellbeing coach, then spent 10+ years at Australia’s largest radio broadcaster Southern Cross Media (ASX:SXL) as Commercial Director of Sport for and Head of Sales APAC for Klip Sports Artificial Intelligence (Denstu Global).