Leading research in data-driven strategic advertising and CX insights
The Advertising and CX Insights Research Hub is a group of experts who aim to be at the forefront of leading innovative and impactful research in data-driven strategic advertising and CX insights.
Research Hub purpose
This research hub leads innovative and impactful research advancing advertising insight of the impacts of technology on marketing for business and government, both locally and globally.
Research areas
Key research areas include:
- Gender stereotypes and sexuality in advertising
- Health and consumer advocacy
- Vulnerable consumers
- Online trolling
- Mobile advertising
- Advertising effectiveness
- Aspirational consumption
- Brand authenticity
Business news
Oceania scholar, Adrine Monagi reflects on a remarkable journey to graduation
15 Dec 2025
A long way from her home in Papua New Guinea, Adrine Monagi’s journey as an athlete and scholar has...
Reflecting on leadership: Why taking stock now can shape a stronger 2026
10 Dec 2025
Every December, the professional world seems to split into two camps: those who race to the finish...
Griffith Asia Institute strengthens APEC Study Centre
09 Dec 2025
Griffith University has reaffirmed its long-standing commitment to the APEC region through the...
Student performance decline after shift to online NAPLAN testing
05 Dec 2025
Children from low-income groups were disproportionally disadvantaged by online testing,...
Contact us
Are you interested in engaging with the Advertising and CX insights Hub?
We would love to hear from you.
- Location and postal address
- Business 3 (G42) 7.37
- Griffith University
- Parklands Drive, Southport QLD 4222 Australia