Leading research in data-driven strategic advertising and CX insights
The Advertising and CX Insights Research Hub is a group of experts who aim to be at the forefront of leading innovative and impactful research in data-driven strategic advertising and CX insights.
Research Hub purpose
This research hub leads innovative and impactful research advancing advertising insight of the impacts of technology on marketing for business and government, both locally and globally.
Research areas
Key research areas include:
- Gender stereotypes and sexuality in advertising
- Health and consumer advocacy
- Vulnerable consumers
- Online trolling
- Mobile advertising
- Advertising effectiveness
- Aspirational consumption
- Brand authenticity
Business news
Student performance decline after shift to online NAPLAN testing
05 Dec 2025
Children from low-income groups were disproportionally disadvantaged by online testing,...
Tourism researchers say the future isn’t about recovery—it’s about redesign
04 Dec 2025
Two Griffith Business School researchers say Aotearoa New Zealand is entering a pivotal moment in...
New research set to profile Australia’s swimming population and develop...
04 Dec 2025
Griffith University has launched a landmark three-year research project in conjunction with...
Griffith Business School celebrates national research leadership
04 Dec 2025
Griffith Business School has reaffirmed its position as a national research leader, with the latest...
Contact us
Are you interested in engaging with the Advertising and CX insights Hub?
We would love to hear from you.
- Location and postal address
- Business 3 (G42) 7.37
- Griffith University
- Parklands Drive, Southport QLD 4222 Australia