Industry focused research
We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research, addressing real-world issues affecting domestic and international business, and academic research.
#1 Research institution in the fields of Marketing as well as Tourism and Hospitality
According to the latest edition of The Australian Research Magazine 2026
Research collaboration
Social Marketing @ Griffith
Social Marketing @ Griffith is the world’s largest university-based social marketing centre aiming to co-create a better future collaborating with social change practitioners, thinkers, and scientists to protect the planet and help people.
Griffith Institute for Tourism
GIFT is Australia’s largest tourism research institute with over 130 academic, adjunct and PhD members from tourism and tourism-related disciplines, such as technology, economics, architecture, planning and environmental sciences.
Featured Project
Fire impacts and responses
Title: Memories of fire: gathering stories about the fire impacts and responses to build resilience
Investigators: Prof Karine Dupre, Dr Margarida Abreu Novais, A/Prof Sarah Gardiner,Dr Guy Castley, A/Prof Jim Smart
Overview: The overall aim of the project was to gain a deeper understanding of how communities can prepare for, respond to, and recover from natural disasters with a focus on enhancing resilience. This was an interdisciplinary project which spanned the fields of tourism, architecture, and environment, and completed with the collaboration of various stakeholders in the Scenic Rim region.
The project gathered and shared first-hand experiences of the community responses to the 2019-2020 bushfires that impacted natural heritage sites. A storytelling exhibition – the Phoenix Pavilion - was built and put on display on different impacted sites to collect and share memories, increasing awareness, fostering discussion and building collective learning. In addition, the project involved the design and delivery of several community workshops to discuss strategies that can assist communities to enhance their resilience.
This project was jointly funded under the Commonwealth/State Disaster Recovery Funding Arrangements 2020.
Industry partners: Scenic Rim Regional Council, Binna Burra Lodge and Mount Barney Lodge
Research hubs
Sport and gender equity
The purpose of Sport and Gender Equity @ Griffith is to lead innovative and impactful research that advances gender equity in sport through a multi-disciplinary research hub connecting scholars, practitioners, athletes and advocates.
The hub aims to:
- contribute to knowledge and practice that addresses the complexity of gender inequality and diversity within and beyond sport
- Engage in collaborative and innovative research to advance opportunities for women and girls to lead in all aspects of sport
- and educate for sustainable change in classrooms, organisations and the public sphere to transform sport cultures and gender relations.
Advertising and CX Insights
The Advertising and CX Insights Research Hub brings together experts at the forefront of data-driven strategic advertising and customer experience research. The Hub advances understanding of how technology shapes marketing practice and policy, delivering innovative, impactful research for business and government audiences locally and globally.
Research areas include gender stereotypes and sexuality in advertising, health and consumer advocacy, vulnerable consumers, online trolling, mobile advertising, advertising effectiveness, aspirational consumption, and brand authenticity.
Technology and Consumer Privacy
The Technology and Marketing Research Hub brings together international experts in advertising, branding, and consumer research to advance understanding of the interface between technology and marketing. With growing consumer concern around data privacy, the Hub generates insight that informs industry best practice for both business and government.
Research areas include navigating privacy in a connected digital world, AI and machine learning for customer experience, AI and virtual reality for responsible marketing innovation, digital technologies and data management, and generative AI and relationship marketing.
Agribusiness
The Griffith Agribusiness research hub delivers insights to improve and further develop an understanding of Australian and international trade and market systems directly related to agriculture.
Current research projects include trade and market analysis, opportunity identification, market entry and biosecurity, product quality and innovation, value chain studies, market and customer insights, and consumer profiling.
Higher Degree Research
Our research students form an important part of our community. We take pride in actively supporting emerging scholars and involving them in the activities of the School and partner research centres. HDR students also have access to our academic experts for advice on research methods, conference and workshop presentation skills, and preparing work for publication in scholarly journals.
Considering HDR study?
Contact the Department of Tourism and Marketing
Enquiries
- Higher degree by research phone
- Freecall within Australia: 1800 154 055
- +61 7 3735 3817
Stay connected
Gold Coast
- Phone
- (07) 555 28713
- Location and postal address
- Business 3 (G42) 6.18
- Griffith University
- Parklands Drive, Southport QLD 4222 Australia
Brisbane South (Nathan)
- Phone
- (07) 373 56628
- Location and postal address
- Business 1 (N50) 0.37
- Griffith University
- 170 Kessels Road, Nathan QLD 4111 Australia
