Digital tools, local talent, global potential

From digital literacy training to financial products designed for growth, funded by philanthropy—the researchers at the Griffith Asia Institute are uncovered new pathways for Pacific entrepreneurs to thrive in the digital age.

With our breakthrough research, there is now the real promise that we can increase primary forest protection.

Prof Brendan Mackey

Small-scale enterprises are the backbone of Pacific economies, providing vital income and employment in both formal and informal sectors. However, many face persistent barriers such as limited access to finance, low digital literacy and geographic isolation, all of which restrict their ability to grow.

With philanthropic support, and in partnership with the Asian Development Bank Institute and the development banks of Samoa, Solomon Islands and the Federated States of Micronesia, Griffith researchers have worked to change that. Their research is identified how digital tools can help entrepreneurs overcome constraints and build sustainable, growth-oriented businesses.

The project’s first phase involved extensive data collection across the three countries, including interviews with local institutions and surveys of current and aspiring entrepreneurs.

The findings revealed that while many small-scale enterprises operate primarily for subsistence, there is untapped potential for growth—if the right support systems are in place.

Key recommendations included the development of accessible financial products like quick-response loans, expanded digital literacy and e-commerce training, and the creation of a “New Venture Building Hub” to showcase successful business models tailored to the Pacific context.

By leveraging technology and strengthening support systems, this work could help to empower Pacific entrepreneurs to move beyond survival and toward prosperity.

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