World-leading tourism research
GIFT is consistently ranked amongst the top three institutions globally for tourism research as we seek to drive innovation in the tourism sector. Sustainable tourism requires recognition of economic, social and environmental dimensions. Research through GIFT incorporates the triple bottom line concept:
- Business, Destination and Organisational Viability (Economy)
- Health, Quality Experience and Wellbeing (Individuals)
- Environmental Resilience and Nature Conservation (Environment).