Tourism Mobility as a Service
Visitors to new desintations may face many transport challenge, such as lack of information, disconnected services and lack of easy payment methods.
As part of an Advance Queensland Industry Research Fellowship Project, Griffith tourism and transport researchers seeks to introduce MaaS and micro-transport solutions to Queensland’s tourism sector
We are partnering with two leading micromobility operators (Neuron, Beam), the Department of Transport and Main Roads, and local governments (Brisbane and Townsville). By stimulating tourism with micro-transport and MaaS solutions and improving tourist experiences, the project will transform Queensland’s tourism industry to be user-centric and seamlessly connected.
Check here for our earlier research project of MaaS in Queensland Regions.
Research projects
Global MaaS Exemplar Review
Worldwide examples from Finland, Japan and Italy have been studied, with a number of stakeholder interviews to understand the key enablers and barriers in developing Tourism MaaS in regional and metropolitan destinations.
Understanding the travel needs of visitors
We are currently analyising travel behaviour for a baseline analysis, and developing choice-based surveys that evaluate visitor preferences for new tourist products and bundles, including desintation and attraction offers.
Tourism MaaS Trial
We will be launching a tourism MaaS trial in Townsvile, an Australian first, to provide visitors with a seamless experience in accessing local transport and also destination offerings.