Exploring and enhancing the visitor experience
We recognise that tourism is a highly personal product and that every experience is completely unique. This strategic research program focuses on developing a better understanding of how tourists experience and process a range of interactive touch points in planning, consuming and evaluating tourism systems.
Our researchers value the opportunity to connect with destination marketers, government representatives and businesses to further explore and improve customer experience in tourism. There is a focus on both domestic and international tourist experiences.
Using Innovative Technology
Eye tracking provides a very precise, objective and quantitative measure of what part of a picture or image a person is looking at. It is based on tracking the pupils of the eye using infra-red light. At GIFT, we use eye-tracking technology to evaluate and improve the effectiveness of tourism advertising.
Dr Ali Reza Alaei
Big data analysis, statistical data modeling and symbolic data analysis.
Dr Sarah Gardiner
Destination marketing and development, Tourism, economic and event development strategies, Consumer behaviour and market analysis
Dr Xin (Cathy) Jin
Event management, convention tourism and destination marketing.
Dr Catheryn Khoo-Lattimore
Consumer behaviour (tourists and guests), services marketing and qualitative research methods.
Professor Noel Scott
Experience design, technology and tourism governance.
Dr Ying Wang
Destination marketing and management, hospitality management and Chinese outbound tourism.
Dr Michelle Whitford
Event and tourism policy and planning, Indigenous tourism and events, and sustainable events.