Australia-Vietnam Tourism Joint Data Project
Understanding the two-way visitor economy between Australia and Vietnam is vital to fostering sustainable tourism growth, as outlined in Australia's THRIVE 2030 Strategy. The strategy seeks to rebuild and enhance the visitor economy through stronger collaboration, data-driven insights, and innovative business practices.
Aligned with the Australian Government’s ambition to deepen engagement with Southeast Asia—a region offering strong potential for reciprocal tourism growth—there is an increasing focus on attracting more visitors from Vietnam, a key strategic partner. This priority also contributes to the Department of Foreign Affairs and Trade (DFAT)'s Southeast Asia Economic Strategy 2040, which maps a pathway for strengthening Australia’s long-term economic ties with the region.
Sustainable Development Goals
Griffith University is aligned with the United Nation’s Sustainable Development Goals (SDGs) and is committed to promoting decent work and economic growth, a more equitable and just society, and to promoting the values of peace, justice and accountability while fostering partnerships for the goals.
Final report
This report is a key deliverable of the Joint Data Project under Strengthening Australia–Vietnam Tourism Cooperation (SAVTC). Led by Austrade with the Vietnam National Authority of Tourism, it is funded by the Department of Foreign Affairs and Trade in support of the Australia-Vietnam Enhanced Economic Engagement Strategy.
The report profiles visitors travelling between Vietnam and Australia, enabling identification of distinct needs and preferences to support tailored tourism offerings that enhance satisfaction.
Aligned with Australia's THRIVE 2030 Strategy, the project fosters a resilient, diverse, high-quality visitor economy benefiting both countries. With improved data and insights, stakeholders can better address challenges and opportunities in the tourism sector, contributing to sustainable growth and prosperity of the visitor economies in Australia and Vietnam.
Meet the project team
Dr Truc Le
Risks, risk perception and resilience, authenticity, food tourism, hospitality and service experiences, user-generated content analytics and machine learning.
Dr Sara Thaichon
Services marketing, marketing research, consumer behaviour and relationship marketing.
Professor Sarah Gardiner
Destination marketing and development, tourism, economic and event development strategies, consumer behaviour and market analysis.
Professor Susanne Becken
Professor of Sustainable Tourism, Griffith Institute for Tourism