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Professional development and short courses
- We offer a range of professional development courses.
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Griffith Online
- Our online degrees are delivered 100% online, giving you control over where and when you study.
- Study 100% online
Join an exciting and dynamic industry
Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it's about finding creative solutions to customer problems. Whether it's a charity trying to solicit donations or a multinational wanting to increase monthly sales, marketing plays a central role.
If you're creative, analytical, a good communicator and a quick thinker, marketing is a great career for you. At Griffith, you'll learn about identifying and understanding a market, consumer behaviour, communication, and how to develop strategies for staying ahead of competitors. You'll also learn to innovate, challenge conventions and be forward-thinking so you can navigate the future of world of work and business.
Frequently Unasked Questions
Get the answers about Griffith you won’t find on a typical university FAQ page, from students in their own words.
Study marketing at Griffith
Join the new way of thinking
If you’re creative, a good communicator and a quick thinker, marketing is for you. You’ll gain perspective on how a market works—its audiences, drivers, barriers and consumer behaviour. You’ll also learn about data-driven decision making and identifying target markets. Learn to stay ahead of competitors with effective promotion and advertising.
Skills for the evolving world of marketing
Skilled marketers are always in demand because technology is altering the way we do business, work and live, markets and customer tastes are continually changing too. Griffith’s marketing degrees teach you key skills that will prepare you for your future career and the future of business. You’ll learn how to think creatively, ethically and develop sustainable business solutions. We’ll teach you how to research and analyse markets, competitors, customers and organisations; understand why they behave the way they do; and use this information to gain a competitive advantage.
Gain practical experience
Our strong links with industry and employers will ensure you have access to enriching local, international and community internships. You’ll gain a global perspective, experience and professional connections working on a project for a real company or community organisation, earn credit towards your degree and graduate job-ready.
Get ahead of the game
Want a unique skill set that gives you an edge in the career market? A double major will expand your career options exponentially and prepare you for anything in the future world of work. Choose a second major from the Bachelor of Business or combine marketing with a major from the Bachelor of Commerce. Go on to specialise in either field or combine the two and aim high, become a modern business leader.
AACSB Accredited
Griffith Business School is an accredited member of AACSB International which means our business degrees are internationally recognised for excellence and outstanding business education. It’s the most prestigious accreditation a business school can earn.
Study to suit your lifestyle
Whether you’re balancing work, family or just life in general, we understand that study isn’t your only commitment. That’s why Griffith Business School’s postgraduate marketing degrees have been developed to be flexible, so you can fit your degree into your busy schedule. Study full-time or part-time, online, on-campus or a combination of both. Plus, as life gets busy, you’ll have the flexibility to accelerate or slow down your study to make your university life easier and more enjoyable.
Online study gives you access to the same high-quality content, the same academics, plus the option to study anywhere, anytime, with dedicated support when you need it. Of course, even if you choose to study online, you can still come to campus to take advantage of all the great facilities we have to offer. Explore the three ways to study online at Griffith and find out how you can mix-and-match to suits your needs.
Brooke Santurini
Marketing professional Brooke Santurini secured the role of Brand Manager with the Gold Coast Suns within five years of completing a double major in management and marketing. She recalls how she had one eye on her future career while studying for her degree at Griffith. 'From an early stage I started thinking about how I could make the most of my university experience—ensuring I gained as much work experience as possible,' she says. The Griffith Business School industry mentoring program led Brooke to an internship at Gold Coast Tourism, where she took up the position of Executive—Australia Marketing for Gold Coast Tourism within a year of graduating. Brooke has stayed connected with Griffith Business School where she is now a mentor to final year students of marketing, tourism and event management.
More scholarships than ever before!
From 2024 Griffith will be offering over 1000 scholarships helping students to cover living and education expenses.
Scholarships are free to apply and offer support for academic achievement, relocation, First Peoples, sports achievement and others. One application form, all scholarships considered.
Career outcomes
Marketing plays a major role in today's business world and offers variety like few other professions
You’ll be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager or sales manager.
Key employment sectors:
- entertainment and fashion
- tourism
- advertising
- public relations
- media
- business consulting
Potential job outcomes:
- Brand manager
- marketing manager
- advertising account manager
- market research analyst
- market research analyst
- public relations manager
- digital marketing manager
- sales manager
- social media manager
Want to find out more?
Complete this form to download your Study Brochure or to talk through your options with a Student Adviser.
Life at Griffith
You can gain more than just a degree at Griffith. With plenty of opportunities to balance life and study, you can make memories and mates to last a lifetime.
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Key dates
Monday 3 March — Saturday 14 June
Trimester 1 - 2025
Our first teaching trimester starts on 3 March.
Monday 14 July — Saturday 25 October
Trimester 2 - 2025
Our second teaching trimester starts on 14 July.
Monday 3 November — Saturday 21 February
Trimester 3 - 2025
Our third teaching trimester starts on 3 November.