Chances are pretty high that you have a Facebook account.
And maybe also Instagram, YouTube or Snapchat.
According to recent statistics, over 60% of the total Australian population is an active monthly user on Facebook (Social Media Statistics Australia – December 2016). That’s a lot of users.
But are we making the most of our social networks? No, we aren’t, reports Ryan Homes in a recent Financial Review article.
It’s not our ability to connect with friends and family that is the problem. We get full marks for liking a friend’s post, sharing a cat video, or posting a photo of what we ate today.
But Millennials, ‘often fail to understand the professional opportunities and pitfalls posed by networks like Twitter, Facebook, LinkedIn and Instagram’ (Australian Financial Review 2014).
For students and recent graduates entering the workforce, you may want to brush up on your social media skills.