How do I promote my research?

Research discoverability

Making your research easy to find, and creating conversations and connections around your work are two important ways you can promote your research. Find out more about making your research visible, creating connections and using your academic impact metrics in promotion or grant applications.

Be more visible

Making your research easy to find in a variety of ways can help you to promote your work. 

Griffith Experts showcases the expertise and research of Griffith academics. As a Griffith academic and researcher you will already have an Experts profile which you can edit and update. Much of the content in your Experts profile is populated from other Griffith systems, but you can add additional content to enhance your profile.

Creating a Google Scholar Citations profile allows you to showcase your work and keep track of your citations. Setting up your profile is simple and when you make it public, people searching for you in Google Scholar will be able to find your publications grouped together. 

Blogging about your research is a good way to connect and engage with a wider audience and lets you tell your research story. It can also improve your writing skills and may become the basis for a book. 

Some popular blogging platforms are WordPress and Blogger

Writing for The Conversation can get your research story out and helps hone your writing skills for a general audience. The Conversation is a website that publishes commentary, research and analysis from Australian Universities and the CSIRO. 

The Conversation has a Creative Commons policy that allows other media organisations to republish your story and credit it to you. They also collaborate with the Australian Broadcasting Corporation (ABC). 

Need more convincing? Here are some recent articles that might persuade you:

Communicating your research story to the public and key stakeholders through media appearances can be a valuable way to increase your visibility and promote your research.

The Griffith Office of Marketing and Communications can assist with media inquiries and media training for academics.  

Create Connections

Creating connections and conversations with researchers and the general public can help researchers promote their work. 

Twitter has had a huge and enthusiastic uptake by researchers. It is a tool for sharing and promoting your work, connecting and collaborating with colleagues, and continuing discussions by hashing out the finer points of academic debate with peers, all within a 140 character limit.

LinkedIn is the largest professional network on the Internet with more than 467 million members in over 200 countries and territories. One of its primary purposes is to build and maintain your professional networks. Connecting with people who share your research interests can help you promote your research and may help you find your next research collaborator. 

Academic social media platforms such as ResearchGate and help you share your publications and connect and collaborate with other researchers. You can also keep track of what other researchers in your field are doing.


Attending a conference or workshop is a great way to meet and network with researchers in your field. Consider submitting an abstract for a conference. By presenting at a conference you will have the opportunity to meet other researchers and discuss your research with them.

Metrics for promotions and grants

Some metrics may be useful to use in your promotion and grant applications:

  • Select the best data source for your metrics (e.g Web of Science, Scopus, Google Scholar) 
    • this may be discipline based 
    • select the database with the best discipline specific coverage and type of outputs you publish  
  • Make sure you use up-to-date metrics
  • Include the source where you got the metrics and data from
Common metrics used include:
  • Number of publications
  • Citation counts
  • Citations per publication
  • h-index
It may be valuable to show how your research is multidisciplinary. Analyse your research areas and demonstrate how your research spans disciplines using:
  • Web of Science - run an Author Search and analyse results using Web of Science Categories
  • Scopus - run an Author Search and use the Analyze author output function refining by subject area 
Showing your collaboration networks may be useful in your grant and promotion applications. View your collaborators using:
  • Web of Science - run an Author Search and analyse results using Organizations
  • ResearcherID - select Collaboration Network on your ResearcherID page and display by Authors, Research Areas, or Countries/Territories
  • Scopus - run an Author Search and use the Analyze author output function refining by Co-authors
  • Google Scholar Citations - will list co-authors on your profile page
You can use metrics to benchmark your academic impact against other researchers in your discipline.
To see how you compare against others in your field select researchers at a similar academic level and career stage from national and international institutions and rank yourself on metrics such as:
  • Number of publications
  • Citation counts
  • h-index

No. of pubs. No. of cites h-index
You 55 1258 18
Griffith A/Prof 49 800 11
UNSW A/Prof 37 930 13
Oxford A/Prof 56 1108 18
Source: include where you got the metrics (e.g. Scopus).


Further information and useful resources to assist you in your applications are available, see Promotion and Research grants