Enhancing knowledge and awareness to create sustainable events

We provide the knowledge, tools and capacity to empower hospitality businesses, organisers and host destinations to deliver sustainable and impactful events. We employ both management and consumer perspectives, and collaborate with a diverse range of companies and events from small niche events to larger active participation events. We engage with an array of stakeholders including cultural groups, urban planners, environmental groups, sponsors and government agencies to maximise positive outcomes of events.

Project highlight

Tracking Commonwealth Games Engagement in Culturally and Linguistically Diverse (CALD) Communities

An under-researched area in social and cultural legacy of sport events is the engagement of culturally and linguistically diverse (CALD) communities. In the context of the Commonwealth Games (GC2018), there is a clear literature and policy gap regarding the engagement of CALD communities, particularly those originating from non-Commonwealth countries.

This research aims to use a mixed method to review policies, strategies, approaches, interests, and barriers in engaging CALD communities in GC2018 to enhance the success of the event and enrich event legacy. The research will also develop a comprehensive model that will improve policy and practice in engaging communities for future events.

Partnerships & Collaboration: GOLDOC, Gold Coast Tourism, City of Gold Coast

Team: Dr Xin Jin, Dr Ying Wang

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