Enhancing knowledge and awareness to create sustainable events

We provide the knowledge, tools and capacity to empower hospitality businesses, organisers and host destinations to deliver sustainable and impactful events. We employ both management and consumer perspectives, and collaborate with a diverse range of companies and events from small niche events to larger active participation events. We engage with an array of stakeholders including cultural groups, urban planners, environmental groups, sponsors and government agencies to maximise positive outcomes of events.


Sport events can bring communities together and provide participants and host city residents with an array of positive outcomes. GIFT researchers are investigating the ways that sport events – from smaller, localised events to larger-scale major and mega-events – can provide individuals with: enhanced quality of life, improved wellbeing, sustained changes in physical activity, and increased health. The findings of our research can inform event design, event promotion and marketing and policy and funding decisions.

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Our services

Economic impact assessment

Our researchers have extensive expertise in conducting economic impact assessments to assess expenditure generated from events.

Social and environmental measurement and planning for events

We can assess the social and environmental impacts of an event and make recommendations for event planners.

Volunteer management strategies

Our researchers offer knowledge and expertise in volunteer management strategies for events.

Charity events and fundraising

We offer event and charity managers expertise in charity events and fundraising to facilitate successful events for a collection of key stakeholders (e.g., participants, sponsors, donors).

Event leveraging strategies

Our Institute has worked with global events to develop innovative strategies to leverage the impact of events and enhance social legacy and outcomes.

Sport and event tourism research

Our researchers conduct sports and events tourism research to understand how events drive tourism to a destination.

Business tourism research

We conduct research in the context of business tourism to identify how business can work with destinations to deliver impactful conferences and events.

Strategic planning for events

Griffith Institute for Tourism has worked with several events in the strategic planning stage. The expertise of our researchers can assist industry partners in optimising the even experience.

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Contact the Griffith Institute for Tourism