Chinese outbound tourism is complex, understanding the differences between China’s markets is vital
More than three billion Chinese people are estimated to travel domestically and more than 100 million travel internationally every year. The UNWTO estimates in 2016, Chinese international visitors spent US$236 billion whilst overseas.
Our researchers have conducted a range of projects on Chinese tourism, working closely with colleagues in China. Joint projects investigate Chinese outbound tourism, perceptions of China as a travel destination, development of sustainable tourism in China and consumer behaviour of the Chinese traveller.
- Chinese exhibition and conference markets
- Service quality experiences and satisfaction of Chinese visitors to Australia
- Outbound expectations of tourists
- Protected Area management in China
- Potential for adventure and ecotourism
- Soft power, travel and the Chinese Dream
- Environmental perceptions and sustainable tourism
- Carbon footprinting of tourism in China
- Hotel and restaurant management
- Chinese use of travel technologies
- Product innovation and use of social media in marketing
- Shanghai Normal University, Shanghai
- Beijing International Studies University
- Jiao tong University, Beijing
- Beijing Union University and the editorial team of Tourism Tribune
- Chinese Academy of Social Sciences
- Chinese Tourism Academy
- Oklahoma State University, USA
- Foreign Expert Scheme – Hunan Normal University, Changsha.
Dispersal of Chinese Visitors in Queensland
Tourist dispersal is responsible for the distribution of tourism revenue and promotes exposure of regional centres that are outside the major gateways. Research specific to tourist dispersal in Queensland is still under-developed, especially regarding the Chinese market, one of the fastest growing international
markets in Australia. Based on 819 surveys carried out with overseas passengers at Brisbane Airport, this paper aims to identify the overall travel dispersal patterns of international visitors in Queensland and identify the differences between the Chinese market and other international tourist markets in Queensland.
Perceptions of air pollution in China (in partnership with Shanghai Normal University)
Air pollution is an increasingly pressing issue in China and affects its attractiveness as a tourist destination. A survey of 600 US and Australian residents found that potential travellers expressed negative feelings about air pollution, which eroded destination image as well as intention to visit.
The First East West Dialogue on Tourism and the Chinese Dream coincided with the opening of the G20 summit in Brisbane, and highlighted the role that tourism and travel can play in realising the Chinese Dream. The dialogue was well attended by tourism experts from industry, government and academia, from China, Australia and the rest of the world.