Chinese outbound tourism is complex, understanding the differences between China’s markets is vital
More than three billion Chinese people are estimated to travel domestically and more than 100 million travel internationally every year. The UNWTO estimates in 2016, Chinese international visitors spent US$236 billion whilst overseas.
Our researchers have conducted a range of projects on Chinese tourism, working closely with colleagues in China. Joint projects investigate Chinese outbound tourism, perceptions of China as a travel destination, development of sustainable tourism in China and consumer behaviour of the Chinese traveller.
China Summer Tourism Summit
The China Summer Tourism Summit in Jilin Province, China features a symposium on Sustainable Tourism and Climate Change.The symposium brings together global experts to share insights and discuss progress on how tourism adapts to climate change, reduces emissions and moves towards decarbonisation, integrates tourism growth with sustainable development, and understands new opportunities for developing destinations that are climate resilient and sustainable. The meeting is also an important milestone for a larger global conference on climate change and tourism to be held in 2019 in China. The international day is organised with support from the Griffith Institute for Tourism, Australia.
- Chinese exhibition and conference markets
- Service quality experiences and satisfaction of Chinese visitors to Australia
- Outbound expectations of tourists
- Protected Area management in China
- Potential for adventure and ecotourism
- Soft power, travel and the Chinese Dream
- Environmental perceptions and sustainable tourism
- Carbon footprinting of tourism in China
- Hotel and restaurant management
- Chinese use of travel technologies
- Product innovation and use of social media in marketing
- Shanghai Normal University, Shanghai
- Beijing International Studies University
- Jiao tong University, Beijing
- Beijing Union University and the editorial team of Tourism Tribune
- Chinese Academy of Social Sciences
- Chinese Tourism Academy
- Oklahoma State University, USA
- Foreign Expert Scheme – Hunan Normal University, Changsha.
Perceptions of air pollution in China (in partnership with Shanghai Normal University)
Air pollution is an increasingly pressing issue in China and affects its attractiveness as a tourist destination. A survey of 600 US and Australian residents found that potential travellers expressed negative feelings about air pollution, which eroded destination image as well as intention to visit.
The First East West Dialogue on Tourism and the Chinese Dream coincided with the opening of the G20 summit in Brisbane, and highlighted the role that tourism and travel can play in realising the Chinese Dream.
The Second East West Dialogue on Tourism and the Chinese Dream was held in Shanghai, China, in conjunction with partner, Shanghai Normal University. The conference examined sustainable tourism and environmental management, as well as recent changes in the Chinese national park system.
The Third East West Dialogue on Tourism and the Chinese Dream was held in Surfers Paradise, Gold Coast 23–25 November 2017. The conference was important for two reasons. Firstly, the United Nations declared 2017 as the International Year of Sustainable Tourism for Developmen, and secondly, 2017 was the China-Australia Year of Tourism, celebrating the close relationship between China and Australia, and recognising the importance of the China market for Australia's tourism economy.