Consultancy services

GIFT offers specialised consultancy to all levels of the tourism industry.  Our extensive skills and understandings are founded in practically focused research form management and utilisation of big data to future planning of sustainable practice in the light of climate change.

Extensive networking within the industry and with regulators and policy makers ensures that GIFT's research and advice are timely and relevant in the rapidly evolving tourism sector, giving due weight to the economic, social and environmental impacts, both positive and negative, that successful and sustainable projects must take into account.

Tourism Planning

GIFT brings together researchers and consultants who work with tourism planning organisations to deliver Master Plans or other more specific tourism policy, in particular in relation to sustainable tourism. Researchers understand the need to assess policies and have the appropriate skills to undertake robust evaluations. GIFT consultants are seeking to understand the full depth of challenges and opportunities at a tourist destination to avoid ‘easy fixes’ that result in sub-optimal long term benefits.

For further information contact Professor Susanne Becken or Associate Professor Karine Dupre

Economic modelling

Economic modelling is an art that requires a passion to deduce essential solutions to complex reality. Our modelling team is dedicated to bridging the gaps between the complex world we face and the decisions we make, for a better future. Challenging problems entail proper tools to understand the past behaviours, inform today’s decisions and predict tomorrow. At GIFT, we can cater for all, with our modelling experiences across all fields in econometrics, forecasting and the computable general equilibrium modelling technique.

For further information contact Associate Professor Tien Pham

Database management & data mining

Researchers at GIFT have access to a range of national and international databases that enable them to integrate large data and extract tourism-specific intelligence. Researchers draw additional expertise from the Big Data laboratory at Griffith University. GIFT staff have advanced skills in various types of statistical analysis and modelling, always pushing the boundaries to bring latest scientific understanding into tailored analytics.

For further information contact Associate Professor Tien Pham

Market research

Working closely with a range of tourism organisations, GIFT is known to deliver independent and robust market research on consumer trends, travel motivations and service expectations. Methods used include surveys, interviews and focus groups, but also more innovative approaches such as eye tracking, biophysical responses to stimuli and social media mining. GIFT researchers do not take mainstream trends as a given but aspire to deliver more sophisticated insights specific to the context of each client.

For further information contact Dr Sarah Gardiner

Bespoke knowledge for experience development

GIFT has worked successfully with small tourism operators to develop innovative products, especially for emerging markets from China. Several innovative research approaches are used, including action research, participatory approaches and various qualitative techniques.

For further information contact Dr Sarah Gardiner

Linking with China

GIFT works in close partnership with the Griffith Tourism Confucius InstituteGriffith Asia Institute and several Chinese partner organisations, including:

  • Shanghai Normal University, Shanghai
  • Beijing International Studies University
  • Jiao tong University, Beijing
  • Beijing Union University and the editorial team of Tourism Tribune
  • Chinese Academy of Social Sciences
  • China Tourism Academy
  • Hunan Normal University, Changsha.

The East-West Dialogues on Tourism and the Chinese Dream was a jointly organised conference series by GIFT and the Tourism Confucius Institute.

For further information contact Dr Xin (Cathy) Jin or Dr Ying Wang

Risk and vulnerability assessment

GIFT researchers have experience in undertaking vulnerability assessments of tourism communities in Asia Pacific, in particular related to natural hazards and climate change impacts. Building on two decades of research and a deep understanding of how tourism links with other sectors and the environment, GIFT researchers can help businesses and destinations future proof their operations.

For further information contact Professor Susanne Becken

Training

GIFT provides a range of services, including practical and research-based training for industry professionals in Australia and overseas. Training programs can be tailored to particular needs, drawing upon the world-class expertise of Griffith University staff in tourism, finance, economic modelling, tourism satellite accounts, town planning, information technology and other areas. Training courses build on our extensive teaching, applied research and practical industry experience.

Get in touch

Contact the Griffith Institute for Tourism