Digital signage presents a dynamic and engaging platform for communicating information to on-campus visitors. Nielsen consumer surveys have measured its effectiveness with consumer recall rates of 52%.
Information Services displays are scheduled to present up to ten 1080p promotions in rotation to maximise impact/impressions. Limited availability recommends you book your campaign in advance to avoid disappointment. Submissions from other Griffith student related areas welcomed; for example, Student Guild.
Impressions are calculated using the OVAB formula based on library gate traffic and estimated time in the vehicle zone. Signage rotations contain between 8-10 promotions and rotate every 30 seconds.
The INS Communications and events team manage the production and distribution of digital signage for Information Services.
|Gold Coast||2 screens||12,417|
|Mt Gravatt||1 screen||2,110|