In her first year of PhD, Tori has quickly taken to the world of social marketing, already showcasing her strong management and implementation skills across multiple change programs. Tori has spent her early career developing an understanding of theory’s application in practice, and is currently exploring social messaging as a catalyst for social change. Her research is, thus far, focused in the environmental and conservation area with a practice-centric application.
Tori's biggest goal in social marketing and life in general is to endeavour to make positive changes around her – no matter how big or small. Wherever life takes her, it is important that she is contributing positively to all those around her.
The ‘Leave It’ project forms the basis of her honours thesis. Leave It aims to reduce koala and dog interactions in a Brisbane region. Dog attacks in the region have a significant impact on koala population and this program aims to increase wildlife aversion training as well as improving basic training techniques such as ‘sit’ and ‘come back’. Leave It draws on a variety of different inputs such as 4-week training programs for community members and their dogs, wildlife aversion training for dog trainers and fun events such as ‘Dog Fest’. A strong basis for this project was a collaborative design between dog owners, regional council and dog training experts which help to ensure an engaged and meaningful outcome.
Funded by the Australian Research Council’s Linkage Program, the first pilot was launched in January 2020. The pilot aimed to get people to donate-it or buy goods from our pop-up shop. Over the next three years, we will be running a series of pilots and working with Australian charities to roll out a nationwide campaign in partnership with the Department of Environment & Science and NACRO. Read more here.
What inspires Tori
Tori's lives by a motto from a very popular children’s story; Peter Pan. It keeps her believing in herself. Tori is inspired by, most simply put, happiness. The look she sees on someone’s face when they are smiling and their eyes are bright - that total happiness inspires her. To her, it's infectious.
The moment you doubt whether you can fly, you cease for ever to be able to do it
~ J. M. Barrie, Peter Pan