Driven by the versatility and effectiveness of digital technology, Timo works with a diverse range of industry partners to foster change for the better.

Timo's mission

Timo engages in team-based multidisciplinary research that has real world impact and helps communities and our planet. His overall research mission is to drive change for the better integrating Social Marketing, Digital Marketing and Gamification.

His current projects

Blurred Minds: This is a cutting-edge alcohol education program that features five lessons and uses a suite of gamification resources to engage and deliver critical messages to Australian high-school students. In this project, he has developed world’s first Virtual Reality house party simulation which immerses students into a live-action adventure.

R.E.M.I (Robotic Empathy Machine Intelligence): This innovative program combines augmented reality with gamification to teach empathy to young people. In partnership with Activate Entertainment, Timo assesses the effectiveness of R.E.M.I by embedding a questionnaire into an augmented reality experience.

Other projects

Timo leads a comprehensive longitudinal program evaluation for Alcohol and Drug Education Specialists Pty Ltd. (ADES). The evaluated program is a five-module online course designed by ADES with the aim to educate young adults about alcohol. All modules are delivered online across several Australian Universities. The evaluation aims are two-fold. First, assessing the effects of the program and second, identifying recommendations to improve the ADES online module.

Awards, publications & more


Finalist in the Educational App category for the ATOM Awards (2017), ANZMAC Conference Best Paper Award, Design and Innovation Track (2017), World Social Marketing Conference Best Academic Paper Award (2017), Outstanding New Professional Award (2016), Griffith Media Excellence Award (2014), Acknowledgement from Queensland’s Premier (2014)

Research profile

Find more about Timo's academic endeavours on his Griffith Expert profile.

LinkedIn profile

Visit Timo's LinkedIn profile

With everyday a little better.

~ Timo Dietrich

Get in touch with Timo