About Timo

Driven by excellence, Timo works with a diverse range of industry partners from the environment, health, technology and finance sector.

Timo's mission

Timo is a behavioural architect and expert in building engaging social marketing programs that help our people and planet. He uses a suite of behavioural theories, gamification and co-creation to build, engage and move users from awareness to action and ultimately advocacy. He works with a diverse range of industry partners from the environment, health, technology and finance sector. Timo’s research (100+ peer-reviewed publications) produces impact and drives change for the better in Australia and abroad. His work has positively impacted thousands of lives across change projects such as Blurred Minds, O-it, 5 a day, REMI, and Traffic and he has trained thousands of professionals and students through his masterclasses, workshops and university lectures.

His Current Projects



Funded by the Australian Research Council’s Linkage Program, the first pilot was launched in January 2020. The pilot aimed to get people to donate-it or buy goods from our pop-up shop. Over the next three years, we will be running a series of pilots and working with Australian charities to roll out a nationwide campaign in partnership with the Department of Environment & Science and NACRO. Read more here.

Blurred MindsA student trying VR Goggles

Blurred Minds

Blurred Minds is a cutting-edge alcohol education program that features five lessons and uses a suite of gamification resources to engage and deliver critical messages to Australian high-school students. In this project, he has developed world’s first Virtual Reality house party simulation which immerses students into a live-action adventure.

My Health for LifeR.E.M.I (Robotic Empathy Machine Intelligence)

R.E.M.I (Robotic Empathy Machine Intelligence)

This innovative program combines augmented reality with gamification to teach empathy to young people. In partnership with Activate Entertainment, the team assesses the effectiveness of R.E.M.I by embedding a questionnaire into an augmented reality experience.

Viisi Per PäiväR.E.M.I (Robotic Empathy Machine Intelligence)

Viisi Per Päivä (Five A Day)

The Viisi Per Päivä aimed to get Finnish children to eat more fruit and vegetables (F&V) every day. We developed a 3-month-program to get children excited about tasting, eating and cooking different fruit and vegetables.

Change 2018 Keynote

Awards, publications & more


GBS PVC’s Annual Research Excellence Awards Winner (2019), GBS PVC’s Annual Research Excellence Awards Highly Commended (2018), Finalist in the Educational App category for the ATOM Awards (2017), ANZMAC Conference Best Paper Award, Design and Innovation Track (2017), World Social Marketing Conference Best Academic Paper Award (2017), Outstanding New Professional Award (2016), Griffith Media Excellence Award (2014), Acknowledgement from Queensland’s Premier (2014)

Research profile

Find more about Timo's academic endeavours on his Griffith Expert profile.

LinkedIn profile

Visit Timo's LinkedIn profile

With everyday a little better.

~ Timo Dietrich

Get in touch with Timo