Taylor is an experienced research professional with interdisciplinary expertise in behavioural economics, consumer behaviour, human-centered design, psychology, and social marketing. As a transciplinarian, Taylor engages with a diverse range of thinkers and doers from various disciplinary backgrounds to tackle complex problems and deliver innovative solutions that benefit all. Taylor has held several research and teaching appointments across leading higher education institutions in Australia, and she has worked with a diverse range of academics, industry partners, and government bodies across a range of behavioural and social change contexts.
Taylor’s mission is to apply her theoretical and applied knowledge of the science and technology of behaviour and behaviour change to create innovative solutions that benefit individuals, communities, and organisations.
Her current project
Taylor leads work focused on weight management in young adults. In the last three years, Taylor has systematically reviewed peer-reviewed evidence (over 1,300 records) on weight management programs targeting young adults (aged 18-35 years), developed a theory application process to improve the efficiency and effectiveness of programs, and surveyed over 2,000 young Australian adults to identify the main behavioural determinants of their physical activity and healthy eating behaviours. Taylor is now focused on incorporating these insights into the design of a weight management program that is evidence- and theory-based, and uniquely suited to the needs and wants of young Australian adults.
Awards, publications & more
GGRS Publication Assistance Scholarship, Griffith University (2019), 3MT Marketing Department Heat Winner, Griffith University (2018), Best Paper Award, International Social Marketing Conference (2018), Most Outstanding Reviewer in the Social Marketing track, ANZMAC (2017), GGRS-IEIS Conference Travel Grant, Griffith University (2017), Best Student Paper Award, International Social Marketing Conference (2016), Australian Postgraduate Award, Griffith University (2016 – 2019), Population and Social Health Research Program Scholarship, (2015 – 2016), Dean’s Award for Excellence, Queensland University of Technology (2015), Dean’s List, Queensland University of Technology (2012 – 2015)
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A science or discipline is something more than its technologies. Social marketing connotes what is social and what is marketing, and to limit the definition to the tools of a discipline is to beg the question of the meaning of marketing.
~ Richard P. Bagozzi