Sara has more than five years’ experience in commercial marketing positions across different industries. Currently undertaking a PhD, her practical experience allows her to foster her sense of commitment to community involvement.
Sara is passionate about creating a positive behaviour change and social welfare by using social marketing. Her mission is to contribute to knowledge and practice by research that has a real positive impact.
Her current project
Social marketing has been effective in promoting a variety of public health and social well-being areas. However, the adoption of pro-social behaviours is increasingly a function of the level of engagement customers have with social issues. Since social media has become an integral driver of creating and engaging communities through dialogue, her study aims to identify the most effective ways to engage participants through social media in social marketing programs.
Awards, publications & more
“Make each day your masterpiece.”
~ John Wooden