About Sara

Sara passionately seeks practical and theoretical insight to understand how to leverage multi-actor engagement in behaviour change programs. Her research interests focus on big data, digital media and relationship marketing to create behaviour change.

Sara's mission

Sara is passionate about creating a positive behaviour change and social welfare by using social marketing. Her mission is to contribute to knowledge and practice by research that has a real positive impact.

Her Project

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Social Media for Social Marketing Programs

Social marketing has been effective in promoting a variety of public health and social well-being areas. However, the adoption of pro-social behaviours is increasingly a function of the level of engagement customers have with social issues. Since social media has become an integral driver of creating and engaging communities through dialogue, her study aims to identify the most effective ways to engage participants through social media in social marketing programs.

Awards, publications & more

Awards

The most insightful reviewer of the track Marketing Communications, ANZMAC (2019), Wellington, New Zealand

LinkedIn profile

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Publications

  • Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2019). Using social media to create engagement: a social marketing review. Journal of Social Marketing,9(2), 204-224
  • Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2019). Is social media a panacea for health promotion? A scoping review. Health Marketing Quarterly, 38(2)

Conference papers

  • Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2019). Assessing consumer engagement on social media. ANZMAC, Wellington, New Zealand
  • Shawky, S., Kubacki, K., Dietrich, T., Weaven, S. (2019). How to engage customers on social media?, ANZMAC, Wellington, New Zealand
  • Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2019). Benefits and challenges of social media: a social marketing review. The World Social Marketing Conference. Edinburgh, Scotland
  • Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2018). The use of social media to create engagement in social marketing programs: A Systeamtic Literature Review The Academy of Marketing Conference, Stirling, UK
  • Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2017). Social marketing, social media and customer engagement. ANZMAC, Doctoral Colloquium, Melbourne, Australia

“Make each day your masterpiece.”

~ John Wooden

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