Focusing on wellness and healthy behaviours, Joy's research aims to understand the basis and effects of risk behaviours for consumers and the interventions to change them.

Joy's mission

Joy’s mission is to develop a set of novel, solution-based consumer wellness programs to deliver behaviour change programs to consumers to prevent chronic disease.

Her current projects

Joy is currently working on: My Health for Life. This project aims to complete 10,000 Queenslanders over a three-year-period, in a lifestyle behaviour change program, which aims to reduce their risk of developing chronic diseases.

Change 2018 Keynote

Awards, publications & more


QUT Business Deans Award for outstanding thesis (2014), QUT Business Deans Award for Excellence (2010), Emerald Literati Award for best reviewer, Journal of Social Marketing (2016), Best paper award in Social Marketing and Nonprofit track ANZMAC (2010), Best Academic Paper award, World Social Marketing Conference 2017, Washington DC (2017).

Research profile

Find more about Joy's academic endeavors on her Griffith Expert profile.

LinkedIn profile

Visit Joy's LinkedIn profile

“It is amazing to witness someone going through a positive change in their life. It’s about those defining moments that we should remember it’s not always about the end result, but also about the journey itself.”

~ Joy Parkinson

Get in touch with Joy