Denni is an Assistant Professor of Marketing at Labovitz School of Business and Economics at University of Minnesota Duluth, USA. He also serves our centre in an Adjunct Assistant Professor role. With expertise in corporate social responsibility and consumer ethics, Denni challenges social issues and strives for social changes in developing countries.

Denni's mission

Denni experiences that collaborating with multiple stakeholders is an effective and efficient way to realise desired outcomes — and, as a result, we can even save a lot of money. Therefore, his mission is to close the gap between academia, government, community and not-for-profit sector and encourage them to challenge issues together.

His current project

Exploring obesity (Indonesia): Together with the Department of Foreign Affairs Dr Arli develops an approach to prevent diabetes in Indonesia. The major aim of this project is to design and pilot test a social marketing program. This program must help to prevent weight gain for Indonesians most at risk of obesity and explore the most effective ways to promote healthy life styles.

Other project

Tobacco smoking consumption (Indonesia): Dr Arli is exploring the perception of advertising campaigns on the individual's intention to reduce smoking. The aim of this project is to understand smokers and non-smokers views of CSR activities by Indonesian tobacco companies. This is one of the first studies to explore the impact of CSR and one of the first studies to examine Indonesia, the world’s fourth most populous country which exhibits a very high male smoking rate.

Awards, publications & more


Griffith Business School, Pro-Vice Chancellor Research Excellence Award, Individual Early Career Researcher (2015)

LinkedIn profile

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At the basis of solving society's biggest problems is the achievement of small successes. Rome wasn't built in a day, so we should focus on the smaller things—one at a time—and bigger achievements will follow.

~ Dr Denni Arli

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