Christine is employed as Head of Marketing & Senior Lecturer in Marketing at NUI Galway, Ireland. We are happy to have her on board with Social Marketing @ Griffith as an Adjunct Professor.

Christine's vision

Social marketing is unique; a social science with a strong management and implementation nature. It offers a theory of individual change embedded within a theory of systems change distinctly capable of contributing to complex, interweaving social systems and associated wicked problems that arise in the intersection of society and business.

Her research

Social marketing – a discipline that aims to systematise social change – is at the forefront of the shift of business & society as separate, to business & society as deeply interconnected.  My research interests, systems social marketing, macromarketing, value creation, stakeholder engagement and service learning, enriches this complex business and society evolutionary process.

Awards, publications & more


EU H2020 CSA grant, SOPHIE – Sea, Ocean Public Health in Europe and an EPA (Environment Protection Agency) national award for an Irish Case Study integrating environmental, health and socio-economic data

Research profile

Find more about Christine's academic endeavours on her Research Gate profile.

LinkedIn profile

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Rebels with a cause – champion the good and challenge the bad – for true change.

~ Dr Christine Domegan

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