Christine is employed as Head of Marketing & Senior Lecturer in Marketing at NUI Galway, Ireland. We are happy to have her on board with Social Marketing @ Griffith as an Adjunct Professor.
Social marketing is unique; a social science with a strong management and implementation nature. It offers a theory of individual change embedded within a theory of systems change distinctly capable of contributing to complex, interweaving social systems and associated wicked problems that arise in the intersection of society and business.
Social marketing – a discipline that aims to systematise social change – is at the forefront of the shift of business & society as separate, to business & society as deeply interconnected. My research interests, systems social marketing, macromarketing, value creation, stakeholder engagement and service learning, enriches this complex business and society evolutionary process.
Awards, publications & more
EU H2020 CSA grant, SOPHIE – Sea, Ocean Public Health in Europe and an EPA (Environment Protection Agency) national award for an Irish Case Study integrating environmental, health and socio-economic data
Find more about Christine's academic endeavours on her Research Gate profile.
Visit Christine's LinkedIn profile
Rebels with a cause – champion the good and challenge the bad – for true change.
~ Dr Christine Domegan