About Carina

Powered by people and the environment, Carina is a behaviour change researcher who is fascinated about the many different palettes social marketing can leverage on to create change.

Carina's mission

Carina works in partnerships with industry, councils, state and federal governments across a range of environmentally focussed projects. Carina is driven by the complexities of behaviour change and to understand what drives systems change. Through her research, Carina strives to deliver lasting social impact valuable for our communities and environment.

Her Projects

Increased fishFish beside coral

Increasing Snapper and Pearl Perch stocks in Queensland waterways

Over the next two years, we are conducting a project in partnership with Currie Communications. Our project aims to increase stocks of snapper and pearl perch. This project is funded by the Fisheries Research and Development Corporation.

Cane FieldA field of canes

Finding Enablers of Behaviour Change in the Cane Industry

National Environment Science Program Project 4.12 is a three-year project that is focussed on measuring cost-effectiveness and identifying key barriers and enablers of lasting behavioural change in the cane industry. Read more about our progress to date here.

Walking a DogPerson walking a dog on a leash

Take the Lead, Stage 1

Living in harmony with our furry friends and wildlife. Take the Lead is a project focussing on understanding the drivers and barriers for using a lead when walking our dogs in public spaces to protect our wildlife. Stage 1 consists of formative insights where we consulted with diverse stakeholder groups.

Farm FieldA farm field

Sandy Creek – on-farm change for water quality improvement

This project is a collaboration of scientists from Department of Environment and Science (DES), extension services provided by Mackay Area Productivity Services (MAPS) and Farmacist and Social Marketing @ Griffith working with growers to improve water quality.The project will identify factors impeding or facilitating growing practice change.

Group photo of graduatesPerson walking a dog on a leash

Increasing female retention in STEM

Female representation in STEM fields remain a challenging task. By engaging the target audience, we delivered bias literacy workshops and social advertising to both genders which in turn increased self-efficacy among female university students to stay enrolled in their STEM program.

Blurred MindsA student trying VR Goggles

Co-designing the Action Plan for Toowoomba and Bundaberg: A youth led approach

Led by youth and supported by the Department of Child Safety, Youth, and Women (DCSYW) and local partners, this work aims to build capacity delivering a community led action plan for Toowoomba and Bundaberg.

Awards & More


Winner of the inaugural Athena SWAN Bronze Awards. Recognition for efforts to improve gender equity and diversity.

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Change is a people’s business

~ Carina Roemer

Get in touch with Carina