Focusing on sustainable behaviour change in the environmental area, Carina is currently undertaking a PhD at Social Marketing @ Griffith

Carina's mission

Carina aims to bridge the gap between academia and industry to perform best practice to tackle environmental challenges. Through strong collaborations, greater social good can be achieved benefiting our earth.

Her current project

Sugar Cane Growers: Her research will identify barriers to practice change and develop and implement strategies tailored to motivate different grower segments. The project is in collaboration with the Department of Environment and Heritage Protection (EHP), Department of Science, Information Technology and Innovation (DSITI) Mackay Area Productivity Services (MAPS) and Farmacist.

Social marketing is a dimension of marketing that allows me to combine professional and personal interests into my work and that is very fulfilling.

~ Carina Roemer

Get in touch with Carina