With an interest in social marketing, behaviour change and market research, Anna is undertaking a PhD at Social Marketing @ Griffith. She works in a range of research projects including physical activity and healthy eating.

Anna's mission

Anna is highly interested in the psychological aspect in people’s behaviour. She aims to use social marketing to make a significant, sustainable impact on society.

Her current project

Her PhD Research focuses on encouraging healthy eating of Australian Defence Force recruits. Using a field experimental design her research project aims to test the effectiveness of a segmentation strategy in a social marketing intervention in contrast to a program that delivers a one size fits all strategy.

As long as you work hard to achieve your goals, new opportunities will follow. Working together with like-minded people contributes significantly in this process.

~ Anna Kitunen

Get in touch with Anna