Data-driven and insightful social marketer who is passionate about overcoming obstacles to healthy eating. Anna’s work focuses on creating and delivering segmented solutions with specific and useful messages on how “healthy” can fit into people’s lives.
Anna is aiming to understand the different motivators for individuals that drive behaviour (change) and working towards developing tailored and specific solutions to effectively tackle behavioural issues.
Her current projects
Defence Science Technology
Military marketing and consumer behaviour project aiming to develop an understanding of how Australian Defence Force trainees make decisions regarding food and eating practices. This understanding will help with the development of segmented solutions that support the enhancement of military capability.
Department of Health
Tobacco Graphic Health Warnings Systemic Collection Review and Neurophysiological studies – A multi-method study to inform the future of tobacco graphic health warnings policy in Australia.
Designing Community-Led Action Plans
A Queensland Government funded project aiming to enhance community safety for young people in Toowoomba and Bundaberg. The project involves working with young people, caregivers, and key stakeholders to set priorities and co-design locally tailored responses that will be implemented in the local community.
Awards, publications & more
As long as you work hard to achieve your goals, new opportunities will follow. Working together with like-minded people contributes significantly in this process.
~ Anna Kitunen