With an interest in social marketing, behaviour change and market research, Anna is undertaking a PhD at Social Marketing @ Griffith. She works in a range of research projects including physical activity and healthy eating.
Anna is highly interested in the psychological aspect in people’s behaviour. She aims to use social marketing to make a significant, sustainable impact on society.
Her current project
Her PhD Research focuses on encouraging healthy eating of Australian Defence Force recruits. Using a field experimental design her research project aims to test the effectiveness of a segmentation strategy in a social marketing intervention in contrast to a program that delivers a one size fits all strategy.
Awards, publications & more
As long as you work hard to achieve your goals, new opportunities will follow. Working together with like-minded people contributes significantly in this process.
~ Anna Kitunen