About Alex

Alex is profoundly motivated to strengthen the effectiveness of behaviour change interventions and campaigns using innovative methods and approaches. With the disruption of neuroscience in communications research, he is working on applying tools such as electroencephalography to social advertisements to gather physiological insights into effectiveness. He has worked in the contexts of anti drink-driving advertising, tobacco control packaging, and strategies to increase active travel choices. Outside of work Alex is an avid mountain climber, and ruthless rare book collector.

Alex's mission

Alex recognises the complexity of the systems within which social marketing must operate, and considers sustained adaptability a predominant concern. As societies, cultures, and values shift, Alex is devoted to appreciating the significance of closely understanding our shared historical heritage in order to move forward. He believes that a comprehensive understanding of the past will allow for a better social marketing path to progress.