Alexander is profoundly motivated to strengthen the effectiveness of behaviour change interventions with physiological methods. Outside of work he is an avid mountain climber, and ruthless rare book collector.
Despite Social Marketing’s increased leaning towards ‘practicality’, Alexander’s mission is to bring more ‘science’ into the discipline. He envisions this integration as the more frequent adoption of biometric techniques such as EEG and eye-tracking to evaluate our programmes and interventions.
His Current Projects
Department of Health
Tobacco Graphic Health Warnings Systemic Collection Review and Neurophysiological studies – A multi-method study to inform the future of tobacco graphic health warnings policy in Australia.
Blurred Minds is a cutting-edge alcohol education program that features five lessons and uses a suite of gamification resources to engage and deliver critical messages to Australian high-school students. In this project, he has helped develop the world’s first Virtual Reality house party simulation which immerses students into a live-action adventure.
More about Alexander
Griffith Award for Academic Excellence (2018), Griffith Award for Academic Excellence (2017)
Visit Alexander's LinkedIn profile
He who has a why to live can bear almost any how.
~ Friedrich Nietzsche