About Alexander

Alexander is profoundly motivated to strengthen the effectiveness of behaviour change interventions with physiological methods. Outside of work he is an avid mountain climber, and ruthless rare book collector.

Alexander's mission

Despite Social Marketing’s increased leaning towards ‘practicality’, Alexander’s mission is to bring more ‘science’ into the discipline. He envisions this integration as the more frequent adoption of biometric techniques such as EEG and eye-tracking to evaluate our programmes and interventions.

His Current Projects

Social MediaAustralian Government Department of Health

Department of Health

Tobacco Graphic Health Warnings Systemic Collection Review and Neurophysiological studies – A multi-method study to inform the future of tobacco graphic health warnings policy in Australia.

Blurred MindsA student trying VR Goggles

Blurred Minds

Blurred Minds is a cutting-edge alcohol education program that features five lessons and uses a suite of gamification resources to engage and deliver critical messages to Australian high-school students. In this project, he has helped develop the world’s first Virtual Reality house party simulation which immerses students into a live-action adventure.

More about Alexander


Griffith Award for Academic Excellence (2018), Griffith Award for Academic Excellence (2017)

LinkedIn profile

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He who has a why to live can bear almost any how.

~ Friedrich Nietzsche

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