Alexander is a marketing & communication professional with a decade of industry experience, specialising in digital & broadcast media, B2B communications, customer experience platforms, events, and demand generation programs. He also holds and Master of Marketing Advance from Griffith University. Alexander is currently undertaking a PhD on if Social Advocacy can improve the effectiveness of behaviour change programs.
Alexander’s personal mission is to help corporations create meaningful social change programs and promote the value of being a good corporate citizen. He believes that change needs to be driven by both public and private sectors to deliver social initiatives that are measurable, on-point, and effective.
Alexander’s current project is to improve the effectiveness of social change programs. He is currently investigating how the concept of Social Advocacy can extend intervention effectiveness.
Awards, publications & more
2016 Griffith Award for Academic Excellence, 2017 Griffith Award for Academic Excellence & 2018 Griffith Award for Academic Excellence.
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