Alexander is a marketing & communication professional with a decade of industry experience, specialising in digital & broadcast media, B2B communications, customer experience platforms, events, and demand generation programs. He also holds and Advanced Masters of Marketing from Griffith University. Alexander is currently undertaking a PhD and is investigating the relationship between corporate Australia and the effectiveness it can have on social marketing initiatives.
Alexander’s personal mission is to help corporations create meaningful social change programs and promote the value of being a good corporate citizen. He believes that change needs to be driven by both public and private sectors to deliver social initiatives that are measurable, on-point, and effective.
Alexander is currently establishing a project to improve the social change investment within corporate Australia. He is currently investigating potential partnerships between private and public sectors to deliver an outcome that can improve social marketing initiatives and programs.
Awards, publications & more
2016 Griffith Award for Academic Excellence, 2017 Griffith Award for Academic Excellence & 2018 Griffith Award for Academic Excellence.
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