Social marketing pioneers
Social Marketing @ Griffith people are globally recognised as leaders in the social marketing field. We are the largest social marketing centre in Australia by number of full-time staff and higher degree research students.
Our team consists of 45 social marketing researchers, practitioners and professionals and higher degree research students from 19 countries. We are working on various wicked problems, including projects to change the Australian drinking culture, lower tobacco smoking, increase physical activity, encourage healthy eating, increase financial literacy, and prevent human trafficking.
Founder & Director
Status quo challenger
Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.
Influential social marketing expert
Sameer is driven by social change for the better that utilises both heart and head. Sameer will continue to spread among social change enthusiasts, the truth on the bouquet of flowers called social marketing.
Deputy Director Engagement
Timo engages in team-based multidisciplinary research that has real-world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.
Deputy Director Research
Health & well-being research expert
Joy's researched is focused on wellness and healthy behaviours. Her mission is to develop a set of novel, solution based consumer wellness programs, while promoting positive modifiable lifestyle behaviours to prevent further chronic disease.
Senior Research Fellow
Shaper of food spaces and mindsets
Julia uses social marketing principles to design strategies to change eating behaviour for individual and societal benefit. Her government and industry partnered research focuses on motivating individuals to eat well and creating supportive places for them to do so.
Consumer behaviour research expert
Marie-Louise has an endless curiosity for what makes people tick and why they do the things they do. With this in mind her key driver is to inspire people to change their behaviour for good in a way that is inspirational, credible and relevant.
Consumer behaviour research specialist
Catherine is working on emotional intelligence and artificial intelligence to enhance human wellbeing and to address a cost-effective approach to business performance.
Community & sustainability research psychologist
Kathy's research focus is on communities and sustainability behaviours. Her mission is to continue to develop research with impact and foster a research culture in collaboration with external partners, students and colleagues.
Sharp-witted physical activity researcher
Bo is applying social marketing in the field of active school travelling. His mission is to further put social marketing on the map as a widely acknowledged, trustworthy strategy to deliver behaviour change for the better.
Theoretical-driven applied change researcher
Patricia is motivated by understanding what drives behavioural change. Her research mission is to develop a dynamic theory of change to effectively face and tackle behavioural problems.
Far-reaching behaviour change agent
Known for his Viisi Per Päivä program, Ville uses social marketing to create human-centred products, services and campaigns that have a measurable and long-lasting impact on people.
Tenacious justice & development researcher
Abi challenges social and behavioural issues including human trafficking, diabetes and sexual health. Her vision is to empower 1,000,000 women and youth to combat human trafficking.
Innovative health behaviour psychologist
Focusing on sexual health, physical activity, and hygiene, Mohammad's mission is to develop a model that explains the sustainability of behavioural change, and how behaviour can be sustained without utilising interventions.
Research Fellow & Research Assistant
Food waste game changer
Jeawon is focusing on food waste from a social marketing perspective. She believes that social marketing can be a solution to social issues; thus, she is working to apply social marketing to positively contribute to the world in which we are living.
Research Fellow & Research Assistant
Organised social marketing researcher
Anna works in a range of research projects including physical activity and healthy eating. She is highly interested in changing people’s behaviour and she aims to use social marketing to make a significant, sustainable impact on society.
Project Support Officer
Insightful user oriented developer
Always striving for the best possible user experience, Jeremy is developing easy-to-follow and user-friendly online content. Whether that is through websites, apps or online courses, he delivers engaging, intuitive, and interactive content that users will retain and remember.
Driven visual communications creative
Ketan is a master in elevating the visual identity of change-driven projects. He aims to deliver a unique and impactful consumer experience, establishing the look and feel of these projects' brands through digital and physical print collateral.
Marketing Officer & Research Assistant
Pragmatic digital marketing strategist
Experienced in branding and digital marketing, Yannick is expanding our marketing efforts on both digital and traditional platforms. His mission is to reinforce and bring together social groups so that they can uplift their community with a joint effort.
Senior Research Assistant
Healthy eating behaviours researcher
Social marketing's major appeal for Renata is that, while it is grounded on set theoretical and practical tenets, it draws on multiple knowledge areas to develop, test, and evaluate new ways of bringing about positive change on some very difficult issues.
Wicked problem solving pioneer
Christine's research is – among other things – focused on systems social marketing, macromarketing and value creation. According to Christine social marketing offers a unique approach to wicked problems that arise in the intersection of society and business.
Adjunct Assistant Professor
Behaviour changer developing countries
Denni challenges social issues and strives for social changes in developing countries. His mission is to close the gap between academia, government, community and the not-for-profit industry to encourage collaboration and solve problems together.
Adjunct Research Fellow
Transdisciplinary social change agent
Luke runs Perth-based social enterprise The Behaviour Change Collaborative. He works with government and civil society to address social, environmental and health related challenges.
Research Assistant & CSR Researcher
Strategic disrupter & social influencer
Alexander is a seasoned marketer and strategist with a passion for all things social marketing. His personal mission is to help corporations create meaningful social change programs and promote the value of being a good corporate citizen.
Practical & managerial social marketer
Ashley is motivated to achieve behaviour change by always involving the consumer in the process. Unpacking consumer decisions can help to deliver behaviour change.
Patient progressive gamification innovator
James’ work is focussed in the Virtual Reality (VR) world. Rather than forcing change, James believes that people can be encouraged to intrinsically change behaviour through game play.
Driven self-efficacy behaviour changer
Haruka is passionate about theory-driven behaviour change, especially using the self-efficacy theory. Her current mission is to understand how to modify self-efficacy to reduce sedentary behaviour in the workplace.
Change driver for social marketing
Jessica's main project is working with the Australian Defence Force, exploring what influences their breakfast choices to ensure that they all eat healthfully. She works meticulously, inspired by helping and seeing people change for the better.
Fanatic co-design researcher & implementer
Erin's research is investigating the application of a co-design process to create, implement and evaluate a parent component for the Blurred Minds program, with the aim to address parenting-specific factors that influence adolescent drinking.
Consumer behaviour systems-thinker
Cuong is currently investigating what influences decision-making. He sees a large potential for a systems-thinking approach, allowing marketers to address ill-defined or complex problems more effectively.
Optimistic & visionary social marketer
Di's research focus is on Social Marketing Systems Theory (SMST). She says that the more we work together, the stronger Social Marketing’s contribution to creating change and creating new ways of interacting with ‘challenges’.
Curious communicative environment researcher
Carina's research is focused on sustainable behaviour change in the environmental area. She aims to bridge the gap between academia and industry to perform best practice to tackle environmental challenges.
Innovative marketing researcher
Pamela is an experienced marketer currently researching how to promote empathic behaviour in children through a gamified social marketing program. She is an innovative and creative thinker with a strong social responsibility mindset that both underpins and drives her professional and personal ambitions in life.
Delivering change in developing countries
David is using community based social marketing (CBSM) to address social problems in a low-income community in Cape Town, South Africa. He believes that social marketing is going to help us overcome key societal challenges.
Passionate social media researcher
Sara aims to identify the most effective ways to engage participants through social media in social marketing programs. Her mission is to contribute to knowledge and practice by research that has real positive impact.
Acute & philosophical social marketer
Morgan’s expertise includes science and technology policy, complex systems, innovation and entrepreneurship. He is fond of social marketing because it combines theory and practice to create a sustainable and resilient world.
Murooj is passionate about social advertisements aiming to change social behaviour. By understanding the role of emotions in social advertising Murooj helps social marketers to produce more effective social advertisements.
Transdisciplinary research advocate
Taylor is focused on innovative and multidisciplinary approaches to voluntary behaviour change. Adopting a transdisciplinary ideology, she encourages our fellow social marketers to be principally concerned with the overall goal of social marketing: voluntary change that benefits both individuals and society.
Passionate consumer behaviour researcher
Ryan works on numerous projects including food environment measurement across varying geographic and demographic communities. Ryan is passionate about behaviour change, his mission is to combat the expanding obesity crisis within Australia’s most vulnerable communities.
Social & technological change marketer
By assisting other researchers in the Social Marketing Centre surrounding virtual and augmented reality, Alexander has the opportunity to work on the forefront of technology and be well prepared for his eventual PhD journey.
Passionate social marketing researcher
Morgan is passionate about understanding what drives behaviour change. Her current research is focused on investigating modifiable lifestyle behaviours to prevent chronic disease and she aims to use social marketing to achieve a meaningful impact on society.
Positive and enthusiastic researcher
Tori's biggest goal is to endeavour to make positive changes around her – no matter how big or small. The current project she is working on aims to reduce koala and dog interactions in the Brisbane region, which have a significant impact on koala population.
Optimistic and quiet achiever
Karen is researching campaigns globally, dedicating her energy and working with others to make things happen. Her mission is to use her skills and passion to collaborate in partnerships on initiatives for the prevention of Domestic and Family Violence.
Aarti research is focussed on sustainable waste management behaviour and she believes in creating a world that eliminates waste by using our finite resources more efficiently. Aarti's mission is to use social marketing to change household-level waste management practices in the Pacific Islands.
Resource Economist & Game Theorist
Anik works on several topics and projects, ranging from understanding altruistic behaviour in water sharing to adaptive water management under climate change.
Disruptive & inventive planet changer
If you are passionate about social marketing and behaviour change, you should join our world leading Centre.