Our people

Sharyn Rundle-Thiele

Founding Director

Prof Sharyn Rundle-Thiele

Status quo challenger

Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.

Sameer Square headshot

Managing Director

A/Prof Sameer Deshpande

Influential social marketing expert

Sameer is driven by social change for the better that utilises both heart and head. Sameer will continue to spread among social change enthusiasts, the truth on the bouquet of flowers called social marketing.

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Engagement Director

Dr Timo Dietrich

Engagement architect

Timo engages in team-based multidisciplinary research that has real-world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.

Joy Parkinson

Research Director

Dr Joy Parkinson

Health & well-being research expert

Joy's researched is focused on wellness and healthy behaviours. Her mission is to develop a set of novel, solution based consumer wellness programs, while promoting positive modifiable lifestyle behaviours to prevent further chronic disease.

Julia Carins

Strategy Director

Dr Julia Carins

Shaper of food spaces and mindsets

Julia uses social marketing principles to design strategies to change eating behaviour for individual and societal benefit. Her government and industry partnered research focuses on motivating individuals to eat well and creating supportive places for them to do so.


Senior Lecturer

Dr Marie-Louise Fry

Consumer behaviour research expert

Marie-Louise has an endless curiosity for what makes people tick and why they do the things they do. With this in mind her key driver is to inspire people to change their behaviour for good in a way that is inspirational, credible and relevant.


A/Professor Marketing

A/Prof Catherine Prentice

Consumer behaviour research specialist

Catherine is working on emotional intelligence and artificial intelligence to enhance human wellbeing and to address a cost-effective approach to business performance.

Kathy Knox

Research Fellow

Dr Kathy Knox

Community & sustainability research psychologist

Kathy's research focus is on communities and sustainability behaviours. Her mission is to continue to develop research with impact and foster a research culture in collaboration with external partners, students and colleagues.

Bo Pang

Research Fellow

Dr Bo Pang

Sharp-witted physical activity researcher

Bo is applying social marketing in the field of active school travelling. His mission is to further put social marketing on the map as a widely acknowledged, trustworthy strategy to deliver behaviour change for the better.

Patricia David

Research Fellow

Dr Patricia David

Theoretical-driven applied change researcher

Patricia is motivated by understanding what drives behavioural change. Her research mission is to develop a dynamic theory of change to effectively face and tackle behavioural problems.


Research Fellow

Dr Ville Lahtinen

Far-reaching behaviour change agent

Known for his Viisi Per Päivä program, Ville uses social marketing to create human-centred products, services and campaigns that have a measurable and long-lasting impact on people.

Abi Badejo

Research Fellow

Dr Abi Badejo

Tenacious justice & development researcher

Abi challenges social and behavioural issues including human trafficking, diabetes and sexual health. Her vision is to empower 1,000,000 women and youth to combat human trafficking.

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Research Fellow

Dr Mohammad Kadir

Innovative health behaviour psychologist

Focusing on sexual health, physical activity, and hygiene, Mohammad's mission is to develop a model that explains the sustainability of behavioural change, and how behaviour can be sustained without utilising interventions.

Jeawon Kim

Change 2020 Co-Chair

Jeawon Kim

Voluntary sustainable behaviour change pracademic

Jeawon's real-world research enables a full application of social marketing principles in program design, implementation, evaluation, and enhancement to achieve voluntary sustainable behaviour change.

Anna Kitunen

Research Fellow & Community Manager

Anna Kitunen

Passionately curious social marketer

Anna works in a range of research projects including physical activity and healthy eating. She is highly interested in changing people’s behaviour and she aims to use social marketing to make a significant, sustainable impact on society.

Project Support Officer

Jeremy Larsen

Insightful user oriented developer

Always striving for the best possible user experience, Jeremy is developing easy-to-follow and user-friendly online content. Whether that is through websites, apps or online courses, he delivers engaging, intuitive, and interactive content that users will retain and remember.

Graphic Designer

Ketan Kumar

Driven visual communications creative

Ketan is a master in elevating the visual identity of change-driven projects. He aims to deliver a unique and impactful consumer experience, establishing the look and feel of these projects' brands through digital and physical print collateral.


Research Assistant

Yannick van Hierden

Pragmatic digital marketing strategist

Experienced in branding and digital marketing, Yannick is expanding our marketing efforts on both digital and traditional platforms. His mission is to reinforce and bring together social groups so that they can uplift their community with a joint effort.

Renata Anibaldi

Senior Research Assistant

Renata Anibaldi

Healthy eating behaviours researcher

Social marketing's major appeal for Renata is that, while it is grounded on set theoretical and practical tenets, it draws on multiple knowledge areas to develop, test, and evaluate new ways of bringing about positive change on some very difficult issues.

Profile photo Christine Domegan

Adjunct Professor

Dr Christine Domegan

Wicked problem solving pioneer

Christine's research is  – among other things – focused on systems social marketing, macromarketing and value creation. According to Christine social marketing offers a unique approach to wicked problems that arise in the intersection of society and business.

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Adjunct Assistant Professor

Dr Denni Arli

Behaviour changer developing countries

Denni challenges social issues and strives for social changes in developing countries. His mission is to close the gap between academia, government, community and the not-for-profit industry to encourage collaboration and solve problems together.

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Adjunct Research Fellow

Luke van der Beeke

Transdisciplinary social change agent

Luke runs Perth-based social enterprise The Behaviour Change Collaborative. He works with government and civil society to address social, environmental and health related challenges.

Alex Campbell

Change 2020 Co-Chair

Alexander Campbell

Strategic disrupter & social influencer

Alexander is a seasoned marketer and strategist with a passion for all things social marketing. His personal mission is to help corporations create meaningful social change programs and promote the value of being a good corporate citizen.


Research Assistant

Ashley Carn

Practical & managerial social marketer

Ashley is motivated to achieve behaviour change by always involving the consumer in the process. Unpacking consumer decisions can help to deliver behaviour change.


Research Assistant

James Durl

Patient progressive gamification innovator

James’ work is focussed in the Virtual Reality (VR) world. Rather than forcing change, James believes that people can be encouraged to intrinsically change behaviour through game play.

Haruka Fujihira

Research Assistant

Haruka Fujihira

Driven self-efficacy behaviour changer

Haruka is passionate about theory-driven behaviour change, especially using the self-efficacy theory. Her current mission is to understand how to modify self-efficacy to reduce sedentary behaviour in the workplace.

Centre Marketer and Researcher

Jessica Harris

Change driver for social marketing

Jessica's main project is working with the Australian Defence Force, exploring what influences their breakfast choices to ensure that they all eat healthfully. She works meticulously, inspired by helping and seeing people change for the better.

Erin Hurley

Research Fellow

Erin Hurley

Fanatic co-design researcher & implementer

Erin's research is investigating the application of a co-design process to create, implement and evaluate a parent component for the Blurred Minds program, with the aim to address parenting-specific factors that influence adolescent drinking.

Cuong Pham

HDR Experience Manager

Cuong Pham

Consumer behaviour systems-thinker

Consumer behaviour systems-thinker Cuong is currently investigating what influences decision-making. He sees a large potential for a systems-thinking approach to assist marketers in addressing ill-defined or complex problems more effectively.


Research Assistant

Di Robertson

Optimistic & visionary social marketer

Di's research focus is on Social Marketing Systems Theory (SMST). She says that the more we work together, the stronger Social Marketing’s contribution to creating change and creating new ways of interacting with ‘challenges’.

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Research Fellow

Carina Roemer

Behaviour change researcher

Carina's research is focused on sustainable behaviour change in the environmental area. She aims to bridge the gap between academia and industry to perform best practice to tackle environmental challenges.

Pamela Saleme

Research Assistant

Pamela Saleme

Innovative marketing researcher

Pamela is an experienced marketer currently researching how to promote empathic behaviour in children through a gamified social marketing program. She is an innovative and creative thinker with a strong social responsibility mindset that both underpins and drives her professional and personal ambitions in life.


Research Assistant

David Schmidtke

Delivering change in developing countries

David is using community based social marketing (CBSM) to address social problems in a low-income community in Cape Town, South Africa. He believes that social marketing is going to help us overcome key societal challenges.


Research Assistant

Sara Shawky

Digital and relationship marketing researcher

Sara passionately seeks creative solutions to leverage multi-actor engagement utilising digital media. Her mission is to contribute to knowledge and practice by research that has real positive impact.

Research Assistant

Murooj Yousef

Multi-media expert

Murooj is passionate about social advertisements aiming to change social behaviour. By understanding the role of emotions in social advertising Murooj helps social marketers to produce more effective social advertisements.

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Research Fellow

Dr Taylor Willmott

Transdisciplinary research advocate

Taylor is focused on innovative and multidisciplinary approaches to voluntary behaviour change. Adopting a transdisciplinary ideology, she encourages our fellow social marketers to be principally concerned with the overall goal of social marketing: voluntary change that benefits both individuals and society.

Research Assistant

Ryan Storr

Passionate consumer behaviour researcher

Ryan works on numerous projects including food environment measurement across varying geographic and demographic communities. Ryan is passionate about behaviour change, his mission is to combat the expanding obesity crisis within Australia’s most vulnerable communities.

Alex Scodellaro

Training Coordinator

Alexander Scodellaro

Social neuromarketer

With a keen interest in consciousness and neuropsychology, Alexander’s research is focussed on understanding the cognitive processes leading to addictive behaviours such as drinking and smoking, and how we can treat them in our campaigns.

Seminar Series Manager

Morgan Cole

Systems thinking for behaviour change researcher

Morgan is passionate about understanding what drives behaviour change. Her current research is focused on investigating modifiable lifestyle behaviours to prevent chronic disease and she aims to use social marketing to achieve a meaningful impact on society.

Research Assistant

Tori Seydel

Determined and avid social and behaviour change driver

Tori's biggest goal is to endeavour to make positive changes around her – no matter how big or small. The current project she is working on aims to reduce koala and dog interactions in the Brisbane region, which have a significant impact on koala population.

Research Assistant

Aarti Sewak

Multidisciplinary researcher

Aarti research is focussed on sustainable waste management behaviour and she believes in creating a world that eliminates waste by using our finite resources more efficiently. Aarti's mission is to use social marketing to change household-level waste management practices in the Pacific Islands.

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Associate Professor

Anik Bhudari

Resource Economist & Game Theorist

Anik works on several topics and projects, ranging from understanding altruistic behaviour in water sharing to adaptive water management under climate change.


Research assistant?


Disruptive & inventive planet changer

If you are passionate about social marketing and behaviour change, you should join our world leading Centre.

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