What’s so bad about food waste?
23% of the waste in our bins is food waste. Australian households waste about $1000 worth of food every year. Waste Not Want Not helped residents to save time and money and showed them how they could use the food already in their fridge to cook delicious and healthy meals. Formative research showed fruit and vegetables as the main ingredients left in Redland’s fridges.
Waste Not Want Not delivered extensive reach on a small budget. We found a 41% increase in those that said they would throw away hardly any fruit and vegetables.
How we are tackling the food waste problem
Food waste can be reduced at many different levels—government, industry and consumer—and in many different ways. One way is social marketing where the benefits of reducing waste can be sold to households.
One recent example
Teaming up with Redland City Council, the Waste Not Want Not campaign rolled out in Stocklands Shopping Centre in Cleveland as a two-week pilot project. Dominique Rizzo cooked delicious and healthy meals each day. Passers received free tastings, chopping boards, shopping list notepads and shopping bags.
Queensland chefs Mathew Lee from restaurant Cutty Sark and Eugene Lee from Colour Me Flavour joined a masterchef cook-off competition preparing meals using leftovers from our food waste research.
Fast facts on the program's outcomes
500,000+ Australians reached
by broadcast and social media coverage
Investment amplified 2.6 times
delivering considerable in kind value to Redland City Council
15% increase in foot traffic
in the Stockland Shopping Centre, Cleveland
41% increase in those that would throw away hardly any fruit and vegetables
Plus a 71% increase of those that stated Waste Not Want Not made them think about food waste