What we do

Cutting-edge research, impactful change programs

Translating research into action is fundamental to delivering change for the better.

We conduct qualitative and quantitative research in-house to ensure quality and cutting-edge findings that provide unique insights. We use those insights to create, plan, implement, deliver and evaluate programs designed to change behaviour for the better.

How we can help you

Implement change programs

Evaluation research

Consumer insight research

Training

Behaviour change programs

We design and implement full-scale behaviour change programs to enable you to achieve positive social change.

Two girls experiencing VR goggles during alcohol education program

Blurred Minds

Gamification of alcohol education

Blurred Minds is a one-day alcohol and drug education program for Australian secondary schools. Informed by theory, the program changes the way students think about alcohol and drugs.

Altering food environment changes food consumption

Go Food

Alter food environment. Change food consumption

‘Go Food’ altered the military dining environment to make healthy food prominent and convenient. ‘Go Food’ was effective because the communications were focused on things that mattered to the people dining there.

Waste Not Want Not

Tackling the food waste problem

Food waste can be reduced at many different levels—government, industry and consumer levels—and in many different ways. One way is social marketing where the benefits of reducing waste can be sold to households.

Grace + Grit

Combatting human trafficking in Nigeria

During her two months in Nigeria, Dr Abi Badejo gained insights into the societal and socioeconomic factors driving human trafficking. She found that women need economic alternatives. Based on this insight, she founded Grace + Grit Social Enterprise: the initiative to end human trafficking.

Evaluation research

We independently assess your behaviour change programs to enable you to improve your future program design.

My Health for Life

Changing the lives of 10,000 Queenslanders

We have teamed up with Queensland-based non-Government health agencies to evaluate a $27 million project to wage a "war on chronic disease". This project aims to complete 10,000 Queenslanders in a lifestyle behaviour change program.

REMI

Engaging youngsters with augmented reality?

Social Marketing @ Griffith partners with Activate Entertainment to assess the effectiveness of R.E.M.I (Robotic Empathy Machine Intelligence). With technology education, R.E.M.I attempts to teach empathy to young people. The narrative of R.E.M.I is told through an interactive comic book with moral choices to select throughout each chapter.

Consumer insight research

Through partner-focussed research we challenge conventional thinking and develop unique formative insights for your organisation.

Leave It

Reducing koala and dog interactions

Piloted in 2017 “Leave It” reduced koala and domestic dog interactions in Redland City Council, Australia. We co-created the program with dog owners engaging and delivered changes in the targeted behaviour (wildlife aversion).

Five A Day (in Finnish) research project

Viisi Per Päivä

Social marketing applied in Finland

The Viisi Per Päivä aimed to get Finnish children to eat more fruit and vegetables (F&V) every day. We developed a 3-month-program to get children excited about tasting, eating and cooking different fruit and vegetables.

Training

We offer a range of opportunities for you to learn more about social marketing. Whether you are a professional, an agency, or simply an eager student that wants to learn more, we have you covered.