More than the social marketing brand leader
We have shared our expertise in Social Marketing Masterclasses with more than 500 change agents. We're providing you with the opportunity to become a social marketing specialist. We're shaping the future generation of change agents.
Think more like a marketer
Commercial marketing centres on the consumer and focusses on delivering a competitive value offering that is superior in some way to the competition. Marketers seek to understand their target audience and their competitors before creating an offering to meet the target market’s needs and wants.
Working with all stakeholders, social marketers understand what moves and motivates people and delivers programs that “play to win”.
In 2002 Alan Andreasen outlined six key social marketing benchmarks stating that when 1 or more are used it is social marketing. Fast forward to 2018, and we know that change is more likely when we use more social marketing benchmarks.
Our workshops introduce you to the commercial marketing mindset delivering you the tools you need to compete against commercial marketers. If you want to reduce a problem behaviour, then you need to play the game to win!
|List of Classes||Starting Date|
|Partnering with Commercial Enterprises to achieve Social Objectives||25th July 2019|
|Introductory Behaviour Change Masterclass (2)||2nd August 2019|
|Advanced Behaviour Change Masterclass||16th August 2019|
|Measuring Marketing Return on Investment||6th September 2019|
|Behaviour Change: Understanding What Works and What Doesn’t||8th November 2019|
|How to do Co-Design||22nd November 2019|
How to do co-design – Friday 22 November 2019
Friday 22 November 2019 at Griffith University, South Bank campus
Time: 9 am – 4 pm
Price: Early bird: $499 + GST (full price: $599)
Catering: Full day catering included
How about a tailored social marketing workshop?
We offer comprehensive training courses for people that are interested in applying social marketing to their field of work to make a positive social change. You can book a 2 hour, half-day, full-day, weekend or multiple day workshops with our team of experts.