More than the social marketing brand leader

We have shared our expertise in Social Marketing Masterclasses with more than 500 change agents. We're providing you with the opportunity to become a social marketing specialist. We're shaping the future generation of change agents.

Think more like a marketer


Commercial marketing centres on the consumer and focusses on delivering a competitive value offering that is superior in some way to the competition.  Marketers seek to understand their target audience and their competitors before creating an offering to meet the target market’s needs and wants.

Working with all stakeholders, social marketers understand what moves and motivates people and delivers programs that “play to win”.

In 2002 Alan Andreasen outlined six key social marketing benchmarks stating that when 1 or more are used it is social marketing.  Fast forward to 2018, and we know that change is more likely when we use more social marketing benchmarks.

Our workshops introduce you to the commercial marketing mindset delivering you the tools you need to compete against commercial marketers. If you want to reduce a problem behaviour, then you need to play the game to win!

Introductory Social Marketing Masterclass – Friday 22 February 2019

Friday 22 February 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: Early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Design Thinking Masterclass – Friday 22 March 2019

Friday 22 March 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: Early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Enhancing communication effectiveness – Friday 24 May 2019

Friday 24 May 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: Early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Partnering with commercial enterprises to achieve social objectives – Friday 7 June 2019

Friday 7 June 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: Early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Introductory Social Marketing Masterclass – Friday 2 August 2019

Friday 2 August 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: Early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Advanced Social Marketing Masterclass – Friday 16 August 2019

Friday 16 August 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: Early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Measuring marketing return on investment – Friday 6 September 2019

Friday 6 September 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: Early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Consumer insights: how to dive deep into data – Friday 11 October 2019

Friday 11 October 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: Early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Behaviour change: understanding what works and what doesn’t – Friday 8 November 2019

Friday 8 November 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: Early bird: $499 + GST (full price: $599)

Catering: Full day catering included

How to do co-design – Friday 22 November 2019

Friday 22 November 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: Early bird: $499 + GST (full price: $599)

Catering: Full day catering included

How about a tailored social marketing workshop?

We offer comprehensive training courses for people that are interested in applying social marketing to their field of work to make a positive social change. You can book a 2 hour, half-day, full-day, weekend or multiple day workshops with our team of experts.

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