online

MASTERCLASS:

Enhancing Communication Effectiveness

Session 1: Friday 13th November, 9am-12pm (AEST)

Session 2: Friday 27th November, 9am-12pm (AEST)

$499 + GST

Hosted online via Zoom

Register now

Learn how to stand out from the crowd

Understand more about what people want. You will learn how to meet and beat your communication targets. Join us as we explore how to get attention, increase engagement and maintain relationships through powerful communication approaches.

This event will provide you with tools and techniques that you can apply to enhance your communication effectiveness. This guided course will allow you to apply the communication process to materials/concepts that you develop gaining first-hand experience in communication strategy and implementation.

What you will learn

Across two 3 hour online sessions and supported by your at home study pack, you will:

Learn about communication theories

Apply tests to enhance communications

Apply communication planning

Learn how to connect with your audience

Develop messages that stand out

Be equipped with fine tuning tools

Learning Outcomes

Through individualised and hands on learning experiences, you will learn to:

Increase your click through rates

Grow your open rates

Stop people bouncing off your website

Take your communications from below average to above average

Design attention grabbing messages

Increase audience engagement

Who Should Attend

Directors, Founders, Entrepreneurs, Managers, and Officers that are dedicated to pursuing behavioural change in:

  • Environmental officers
  • Health communicators
  • Marketing professionals
  • New business start-ups
  • Project officers
  • Not-for-profit
  • Social enterprises

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Want to attend but the timing isn’t right?

We are happy to offer tailored training sessions in the future.

Presenters

Prof Sharyn Rundle-Thiele

Founding Director, Social Marketing @ Griffith

Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.

Carina Roemer

Research Assistant, Social Marketing @ Griffith

Carina is driven by the complexities of behaviour change and her work seeks to understand what drives systems change. Through her research, Carina strives to deliver lasting social impact valuable for our communities and environment.

To find out more about the Enhancing Communication Effectiveness masterclass, contact socialmarketing@griffith.edu.au or phone +61 (7) 3735 2039

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Expand your qualifications and career options with a Graduate Certificate in Marketing or a Masters of Marketing.

To find out more about Social Marketing @ Griffith's events, courses, or if you're interested in working together, contact socialmarketing@griffith.edu.au

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