Acing digital marketing on a shoestring budget

In many of our projects, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line.

Are you interest in Digital marketing or Content marketing?

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The one-day digital marketing masterclass

The digital revolution has changed customer engagement. Come along and learn how to apply our 5-step process to extend customer reach, engagement and conversion via the various digital and social media channels. The masterclass is a mix of theory and practice allowing you to work on your organisation’s digital marketing strategy during our facilitated break-out sessions.

Whether you are an SME, non-profit or a social enterprise you must have a digital strategy in place. If you need help to get your digital marketing strategy up to speed, make sure you join us.

Who should attend our one-day digital marketing masterclass?

This masterclass is for:

  • Marketing professionals
  • Brand managers
  • Public Relations professionals
  • Communications professionals
  • Digital marketing professionals
  • E-commerce professionals
  • Customer service professionals
  • The masterclass is suitable for manager and executive level

In this masterclass you will learn how to

Apply the 5-step digital marketing process

Craft a brand story that flies

Use segmentation and persona techniques

Develop objectives along an hourglass

Produce engaging content on a shoestring budget

Choose social media strategies

Digital marketing masterclass facilitators

Photo of Timo Dietrich

Marketing Lecturer

Dr Timo Dietrich

Progressive digital marketing expert

Timo is an expert in digital and social marketing and applies both to deliver effective behaviour change programs. He has published in 50 peer-reviewed books, journal papers, and conference papers.  Timo is an avant-garde social marketing technophile who uses a suite of behavioural theories to engage and move consumers along the conversion funnel. He works with a diverse range of industry partners and clients from the finance, technology, and health sector.

Yannick

Digital Marketing Officer

Yannick van Hierden

Pragmatic digital marketing strategist

With a background in marketing and communications, Yannick is experienced in strategic branding, positioning and digital marketing. He works from an outside-in approach and treats the customer as the starting point of all marketing activities. Specialised in the customer journey and buyer personas, Yannick has developed several content strategies to increase website traffic, leads and clients. As  a digital nomad, Yannick knows where to find the customers online, and how to reach them with the right information at the right time.

Brisbane digital marketing masterclasses offered in 2019

Digital Marketing Masterclass Brisbane – 8 March 2019

Friday 8 March 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Digital Marketing Masterclass Brisbane – 30 August 2019

Friday 30 August 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: early bird: $499 + GST (full price: $599)

Catering: Full day catering includeD

Lots of takeaways and things I can action immediately, as well as bigger ideas I can chip away at.

~ Digital Marketing Masterclass participant 9 February 2018

The one-day content marketing masterclass

Content marketing is more relevant than ever before. Why is that? People are surfing on the internet to look for ways to solve their problems. In any case, you want your product to be the ultimate solution to that problem. Instead of pitching and selling your products or services, you are providing genuinely relevant and valuable content to your prospects and customers to help them solve their most pressing issues. This is a great way to introduce more people to your services.

Content marketing has proven to increase sales, save costs and attract more loyal customers. You need great content to implement a successful social media strategy, SEO strategy, Public Relations strategy etc. Content marketing should be an integral part of your process, not some side tactic. In this masterclass, we teach you how to become a pro in content marketing, fast!

Who should attend our one-day content marketing masterclass?

This masterclass is for:

  • Content Marketing professionals
  • Social Media Marketing professionals
  • Marketing professionals
  • Brand managers
  • Public Relations professionals
  • Communications professionals
  • Digital marketing professionals
  • E-commerce professionals
  • Customer service professionals
  • The masterclass is suitable for manager and executive level

In this masterclass you will learn how to

Craft a brand story that flies

Become the #1 problem-solver

Select platforms to own – less is more

Generate more leads every day

Develop a content plan that moves people

Content marketing masterclass facilitators

Yannick

Digital Marketing Officer

Yannick van Hierden

Pragmatic digital marketing strategist

With a background in marketing and communications, Yannick is experienced in strategic branding, positioning and digital marketing. He works from an outside-in approach and treats the customer as the starting point of all marketing activities. Specialised in the customer journey and buyer personas, Yannick has developed several content strategies to increase website traffic, leads and clients. As  a digital nomad, Yannick knows where to find the customers online, and how to reach them with the right information at the right time.

Photo of Timo Dietrich

Marketing Lecturer

Dr Timo Dietrich

Progressive digital marketing expert

Timo is an expert in digital and social marketing and applies both to deliver effective behaviour change programs. He has published in 50 peer-reviewed books, journal papers, and conference papers.  Timo is an avant-garde social marketing technophile who uses a suite of behavioural theories to engage and move consumers along the conversion funnel. He works with a diverse range of industry partners and clients from the finance, technology, and health sector.

Brisbane content marketing masterclasses offered in 2019

Content Marketing Masterclass Brisbane – 10 May 2019

Friday 26 April 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Content Marketing Masterclass Brisbane – 25 October 2019

Friday 25 October 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: early bird: $499 + GST (full price: $599)

Catering: Full day catering included

How about a tailored digital marketing workshop?

We also offer comprehensive training courses. You can book a 2 hour, half-day, full-day, weekend or multiple day workshops with our team of experts.