Acing digital marketing on a shoestring budget

In many of our projects, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line.

Are you interested in Digital marketing or Content marketing?

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The one-day digital marketing masterclass

The digital revolution has changed customer engagement. Come along and learn how to apply our 5-step process to extend customer reach, engagement and conversion via the various digital and social media channels. The masterclass is a mix of theory and practice allowing you to work on your organisation’s digital marketing strategy during our facilitated break-out sessions.

Whether you are an SME, non-profit or a social enterprise you must have a digital strategy in place. If you need help to get your digital marketing strategy up to speed, make sure you join us.

Who should attend our one-day digital marketing masterclass?

This masterclass is for:

  • Marketing professionals
  • Brand managers
  • Public Relations professionals
  • Communications professionals
  • Digital marketing professionals
  • Customer service professionals
  • The masterclass is suitable for manager and executive level

In this masterclass you will learn how to

Apply the 5-step digital marketing process

Craft a brand story that flies

Build segments and personas

Develop objectives along an hourglass

Produce content on a shoestring budget

Choose social media strategies

Digital marketing masterclass facilitators

Photo of Timo Dietrich

Marketing Lecturer

Dr Timo Dietrich

Progressive digital marketing expert

Timo is an Engagement Architect and works as a Lecturer at Griffith University. He is a digital and social marketing expert and uses a suite of behavioural theories, tools and tactics to engage and move consumers along the conversion funnel. Dietrich offers methodological expertise in co-creating solutions with users, market segmentation and gamification to build engaging program solutions. He works with a diverse range of industry partners from the finance, technology, and health sector and has attracted more than $1,5 million in research and consulting income. Timo has published his research in more than 60 refereed books, journal papers and conference papers.

Yannick

Digital Marketing Officer

Yannick van Hierden

Pragmatic digital marketing strategist

With a background in marketing and communications, Yannick is experienced in strategic branding, positioning and digital marketing. He works from an outside-in approach and treats the customer as the starting point of all marketing activities. Specialised in the customer journey and buyer personas, Yannick has developed several content strategies to increase website traffic, leads and clients. As  a digital nomad, Yannick knows where to find the customers online, and how to reach them with the right information at the right time.

Brisbane digital marketing masterclasses offered in 2019

Digital Marketing Masterclass Brisbane – 8 March 2019

Friday 8 March 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Digital Marketing Masterclass Brisbane – 30 August 2019

Friday 30 August 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Lots of takeaways and things I can action immediately, as well as bigger ideas I can chip away at.

~ Julie, Digital Marketing Masterclass participant

The one-day content marketing masterclass

Content marketing is more relevant than ever before. As more people are searching online for ways to solve their problems you want to make sure that your service is effectively represented online. Instead of pitching and selling your services, you need to provide genuinely relevant and valuable content to your prospects and customers to help them solve their most pressing issues.

Content marketing has proven to increase sales, save costs and attract more loyal customers. You need great content to implement your digital marketing strategy and in this masterclass we teach you how to produce content fast on a shoe string budget.

Who should attend our one-day content marketing masterclass?

This masterclass is for:

  • Content Marketing professionals
  • Social Media Marketing professionals
  • Marketing professionals
  • Brand managers
  • Public Relations professionals
  • Communications professionals
  • Digital marketing professionals
  • Customer service professionals
  • The masterclass is suitable for manager and executive level

In this masterclass you will learn how to

Become the #1 problem-solver

Master your platforms – less is more

Generate more leads

Develop an effective content plan

Produce content on a shoestring budget

How to produce content fast

Facilitators

Yannick

Digital Marketing Officer

Yannick van Hierden

Pragmatic digital marketing strategist

With a background in marketing and communications, Yannick is experienced in strategic branding, positioning and digital marketing. He works from an outside-in approach and treats the customer as the starting point of all marketing activities. Specialised in the customer journey and buyer personas, Yannick has developed several content strategies to increase website traffic, leads and clients. As  a digital nomad, Yannick knows where to find the customers online, and how to reach them with the right information at the right time.

Photo of Timo Dietrich

Marketing Lecturer

Dr Timo Dietrich

Progressive digital marketing expert

Timo is an Engagement Architect and works as a Lecturer at Griffith University. He is a digital and social marketing expert and uses a suite of behavioural theories, tools and tactics to engage and move consumers along the conversion funnel. Dietrich offers methodological expertise in co-creating solutions with users, market segmentation and gamification to build engaging program solutions. He works with a diverse range of industry partners from the finance, technology, and health sector and has attracted more than $1,5 million in research and consulting income. Timo has published his research in more than 60 refereed books, journal papers and conference papers.

Brisbane content marketing masterclasses offered in 2019

Content Marketing Masterclass Brisbane – 26 April 2019

Friday 26 April 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: early bird: $499 + GST (full price: $599)

Catering: Full day catering included

Content Marketing Masterclass Brisbane – 25 October 2019

Friday 25 October 2019 at Griffith University, South Bank campus

Time: 9 am – 4 pm

Price: early bird: $499 + GST (full price: $599)

Catering: Full day catering included

How about a tailored digital marketing workshop?

We also offer comprehensive training courses. You can book a 2 hour, half-day, full-day, weekend or multiple day workshops with our team of experts.