The digital revolution has radically disrupted customer engagement and the pandemic has amplified this demand even further. People expect you to be online, provide timely content and be responsive — even when you are asleep. So, how can you be where your customers are without spreading yourself too thin? How do you create content that people voluntarily choose to engage with? How do you set goals that keep you on track, rather than drive you away from your purpose? And most importantly, how do you maximise the return on your marketing investment?
Over the years, we have learned to work on a shoestring budget. We know how essential strategy is to achieve goals effectively. Especially in digital marketing, where you have to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line.
This online training course teaches you how to apply our 5-step process to extend customer reach, engagement and conversion via the various digital and social media channels. The online training features a mix of theory and practice allowing you to work on your organisation’s digital marketing strategy at your own pace and when it is convenient for you.
The online training is split into nine modules:
- MODULE 1: Introduction and welcome
- MODULE 2: Digital revolution and digital trends
- MODULE 3: The 5-step digital marketing process
- MODULE 4: Step 1 – Your voice
- MODULE 5: Step 2 – Your audience
- MODULE 6: Step 3 – Themarketinghourglass
- MODULE 7: Step 4 – Content
- MODULE 8: Step 5 – Engage
- MODULE 9: Review and what’s next
Whether you work in a government organisation, small- or medium sized business, non-profit or a social enterprise you must have a digital strategy in place. If you need help to get your digital marketing strategy up to speed, then this online training is for you.
What you will learn
Learn about the latest marketing trends that matter
Apply the game-changing 5-step marketing framework to grow your business or change more behaviour
Craft a brand narrative that flies
Learn how to build personas
Craft your personalised marketing hourglass
Develop a digital strategy that aligns with your business goals
Identify which digital channels you should prioritise
Save money by learning cost-effective methods to find more followers and customers
Build momentum and get your team on the same page
This online training caters to government and industry representatives and is suitable for:
- Marketing managers
- General managers
- Small and medium sized business owners
- Communication officers
- Project officers
- Content officers
- Behaviour change agents
Engagement Director, Social Marketing @ Griffith
Timo engages in team-based multidisciplinary research that has real-world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.
Marketing Officer & Research Assistant, Social Marketing @ Griffith
Experienced in branding and digital marketing, Yannick is expanding our marketing efforts on both digital and traditional platforms. His mission is to reinforce and bring together social groups so that they can uplift their community with a joint effort.
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