online

MASTERCLASS:

Content Marketing

Wednesday 28th April, 10am-2pm (AEST)

$499 + GST

Hosted online via Zoom

Register now

Increase awareness and generate leads with game-changing content

In many of our projects, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line.

Content marketing is more relevant than ever before. As more people are searching online for ways to solve their problems you want to make sure that your service is effectively represented online. Instead of pitching and selling your services, you need to provide genuinely relevant and valuable content to your prospects and customers to help them solve their most pressing issues.

Content marketing has proven to increase sales, save costs and attract more loyal customers. You need great content to implement your digital marketing strategy and in this masterclass we teach you how to produce content fast on a shoe string budget.

What You Will Learn

Develop a game-changing content plan

Create content on a shoe-string budget

Create content that resonates with your people

Write convincing copy

Produce videos for online advertising

Build marketing campaigns to generate more leads

Learning Outcomes

You spend time working on your own unique challenges

You become the no. 1 problem-solver

You will master your digital channels

You build an advertising framework that generates leads effectively

Who Should Attend

This masterclass caters to all industries and is suitable for:

  • Content Marketing professionals
  • Social Media Marketing professionals
  • Marketing professionals
  • Brand managers
  • Public Relations professionals
  • Communications professionals
  • Digital marketing professionals
  • Customer service professionals

While all role levels are welcome, this masterclass has been designed for those positioned at a manager or executive level.

Register now

Want to attend but the timing isn’t right?

We are happy to offer tailored training sessions in the future.

Presenters

Dr Timo Dietrich

Engagement Director, Social Marketing @ Griffith

Timo engages in team-based multidisciplinary research that has real-world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.

Yannick van Hierden

Marketing Officer & Research Assistant, Social Marketing @ Griffith

Experienced in branding and digital marketing, Yannick is expanding our marketing efforts on both digital and traditional platforms. His mission is to reinforce and bring together social groups so that they can uplift their community with a joint effort.

To find out more about the Content Marketing masterclass, contact socialmarketing@griffith.edu.au or phone +61 (7) 3735 2039

Other Upcoming SM@G Events

Free Webinar

Think like a marketer and create change for people and planet

Introduction to Behaviour  Change

Event details

Masterclass

Learn how to apply social marketing for behaviour change

Behaviour Change Masterclass

Event details

Free Webinar

Unleash people's creativity and uncover innovative solutions

Introduction to Design Thinking

Event details

Resources and Training Support

Free Resources

Free resources: Guides and tools to help create impact

We provide you with self-help guides, recommended readings and case studies that you can use in your daily practice. We offer these resources for free because we believe in the potential of enabling others to achieve change.

View now

Free Webinar

Social Change: How Can Marketing Help?

Learn how marketing can be used to improve healthcare, protect the environment and overcome social problems. You'll learn how social marketing can deliver change in your community and how to develop a social marketing program you can put into practice.

More details

STUDY MARKETING

Expand your qualifications and career options with a Graduate Certificate in Marketing or a Masters of Marketing.

To find out more about Social Marketing @ Griffith's events, courses, or if you're interested in working together, contact socialmarketing@griffith.edu.au

Stay up to date with SM@G