online
MASTERCLASS:
Content Marketing
 | Wednesday 28th April, 10am-2pm (AEST) |
 | $499 + GST |
 | Hosted online via Zoom |
In many of our projects, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line.
Content marketing is more relevant than ever before. As more people are searching online for ways to solve their problems you want to make sure that your service is effectively represented online. Instead of pitching and selling your services, you need to provide genuinely relevant and valuable content to your prospects and customers to help them solve their most pressing issues.
Content marketing has proven to increase sales, save costs and attract more loyal customers. You need great content to implement your digital marketing strategy and in this masterclass we teach you how to produce content fast on a shoe string budget.
What You Will Learn
Develop a game-changing content plan
Create content on a shoe-string budget
Create content that resonates with your people
Write convincing copy
Produce videos for online advertising
Build marketing campaigns to generate more leads
Learning Outcomes
You spend time working on your own unique challenges
You become the no. 1 problem-solver
You will master your digital channels
You build an advertising framework that generates leads effectively
Who Should Attend
This masterclass caters to all industries and is suitable for:
- Content Marketing professionals
- Social Media Marketing professionals
- Marketing professionals
- Brand managers
- Public Relations professionals
- Communications professionals
- Digital marketing professionals
- Customer service professionals
While all role levels are welcome, this masterclass has been designed for those positioned at a manager or executive level.
Want to attend but the timing isn’t right?
We are happy to offer tailored training sessions in the future.
Presenters
Engagement Director, Social Marketing @ Griffith
Timo engages in team-based multidisciplinary research that has real-world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.
Marketing Officer & Research Assistant, Social Marketing @ Griffith
Experienced in branding and digital marketing, Yannick is expanding our marketing efforts on both digital and traditional platforms. His mission is to reinforce and bring together social groups so that they can uplift their community with a joint effort.
To find out more about the Content Marketing masterclass, contact socialmarketing@griffith.edu.au or phone +61 (7) 3735 2039
Other Upcoming SM@G Events
Think like a marketer and create change for people and planet
Introduction to Behaviour Change
Unleash people's creativity and uncover innovative solutions
Introduction to Design Thinking
Resources and Training Support
Free resources: Guides and tools to help create impact
We provide you with self-help guides, recommended readings and case studies that you can use in your daily practice. We offer these resources for free because we believe in the potential of enabling others to achieve change.
Social Change: How Can Marketing Help?
Learn how marketing can be used to improve healthcare, protect the environment and overcome social problems. You'll learn how social marketing can deliver change in your community and how to develop a social marketing program you can put into practice.
STUDY MARKETING
Expand your qualifications and career options with a Graduate Certificate in Marketing or a Masters of Marketing.
To find out more about Social Marketing @ Griffith's events, courses, or if you're interested in working together, contact socialmarketing@griffith.edu.au