Evaluation of Behaviour Change

Session 1: Friday 28th of August, 9am-12pm

Session 2: Friday 4th of September, 9am-12pm

$499 + GST

Hosted online via Zoom

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Build robust evaluation frameworks to increase program success

Increasingly required by funding agencies, designing and implementing a Monitoring and Evaluation framework for a program is becoming an important task for building an evidence base of what works and what does not. A robust and well-designed Monitoring and Evaluation framework is also required to determine the scope and parameters of routine monitoring and periodic evaluation processes, to identify how monitoring and evaluation data will be collected and analysed, and to determining how data will be used to inform learning and reporting for accountability, program improvement and decision-making.

The masterclass will be centred around a hands-on process of designing and developing an appropriate program logic model and robust monitoring and evaluation framework.

What you will learn

The value of using a theory to explain behaviours and guide programs

The purpose of developing a monitoring and evaluation framework

How to construct a Program Logic model

How to design a monitoring and evaluation framework

The participatory approach involved in developing evaluation frameworks

How to ensure evaluation within a social marketing framework

Learning Outcomes

Develop your evaluation questions

Define your Theory of Change

Build effective Program Logic

Design your evaluation and monitoring approach

Structure your program evaluation strategy

Create a rigorous evaluation plan

Who Should Attend

Directors, Founders, Entrepreneurs, Managers, and Officers that are dedicated to pursuing behavioural change in:

  • Government (Federal, State and Local)
  • Not-for-profit, Non-profit, NGO, Charity
  • Social enterprise, Social business
  • Academia
  • Commercial industry

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How to Increase Behaviour Change

Not sure if this masterclass is right for you?

Download our FREE Behaviour Change Guidebook.



Dr Joy Parkinson

Research Director, Social Marketing @ Griffith

Joy's researched is focused on wellness and healthy behaviours. Her mission is to develop a set of novel, solution based consumer wellness programs, while promoting positive modifiable lifestyle behaviours to prevent further chronic disease.

A/Prof Sameer Deshpande

Managing Director, Social Marketing @ Griffith

Sameer is driven by social change for the better that utilises both heart and head. Sameer will continue to spread among social change enthusiasts, the truth on the bouquet of flowers called social marketing.

Dr Kathy Knox

Research Fellow, Social Marketing @ Griffith

Kathy's research focus is on communities and sustainability behaviours. Her mission is to continue to develop research with impact and foster a research culture in collaboration with external partners, students and colleagues.

To find out more about the Evaluation of Behaviour Change masterclass, contact or phone +61 (7) 3735 2039

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