Increasingly required by funding agencies, designing and implementing a Monitoring and Evaluation framework for a program is becoming an important task for building an evidence base of what works and what does not. A robust and well-designed Monitoring and Evaluation framework is also required to determine the scope and parameters of routine monitoring and periodic evaluation processes, to identify how monitoring and evaluation data will be collected and analysed, and to determining how data will be used to inform learning and reporting for accountability, program improvement and decision-making.
The masterclass will be centred around a hands-on process of designing and developing an appropriate program logic model and robust monitoring and evaluation framework.
What you will learn
The value of using a theory to explain behaviours and guide programs
The purpose of developing a monitoring and evaluation framework
How to construct a Program Logic model
How to design a monitoring and evaluation framework
The participatory approach involved in developing evaluation frameworks
How to ensure evaluation within a social marketing framework
Develop your evaluation questions
Define your Theory of Change
Build effective Program Logic
Design your evaluation and monitoring approach
Structure your program evaluation strategy
Create a rigorous evaluation plan
Directors, Founders, Entrepreneurs, Managers, and Officers that are dedicated to pursuing behavioural change in:
- Government (Federal, State and Local)
- Not-for-profit, Non-profit, NGO, Charity
- Social enterprise, Social business
- Commercial industry
Research Director, Social Marketing @ Griffith
Joy's researched is focused on wellness and healthy behaviours. Her mission is to develop a set of novel, solution based consumer wellness programs, while promoting positive modifiable lifestyle behaviours to prevent further chronic disease.
Managing Director, Social Marketing @ Griffith
Sameer is driven by social change for the better that utilises both heart and head. Sameer will continue to spread among social change enthusiasts, the truth on the bouquet of flowers called social marketing.
To find out more about the Behaviour Change Evaluation masterclass, contact firstname.lastname@example.org or phone +61 (7) 3735 2039
Resources and Training Support
Free resources: Guides and tools to help create impact
Social Change: How Can Marketing Help?
To find out more about Social Marketing @ Griffith's events, courses, or if you're interested in working together, contact email@example.com