Prevention is better than cure
Queensland is the most obese state in Australia. My health for life targets people who are at high risk of chronic disease such as Type 2 diabetes, heart disease and stroke. Aiming to reduce the risk of developing chronic diseases, this project aims to change the lives of 10,000 Queenslanders.
Large scale longitudinal evaluation
Teaming up with Queensland Non-Government based health agencies, we are evaluating a $27 million project to reduce chronic diseases. This project spans across geographical areas, includes a range of populations and runs for three years.
To evaluate this project, we adopt a structured evaluation framework employing a mixed method design. Using a wide range of data collection tools and methods will provide us with valuable behaviour insight.
Changing the lives of 10,000 Queenslanders
My Health for Life program recognises one size does not fit all. Healthy living can be obtained through various means. A specific diet or joining the gym might not be ideal for your lifestyle. My Health for Life provides skills for long-lasting health effects. The project focuses on two-way communication and providing the support needed for successful outcomes.
How Social Marketing @ Griffith is contributing
Evaluating a 3-year-program
that aims to reduce people's risk of developing chronic diseases
Monitoring 10,000 Queenslanders
in their journey towards a healthier life
Working with many stakeholders
including government and not-for-profit organisations
Boosting improvement and innovation
by providing a continuous iterative feedback loop through evaluation insights
Evidence suggests that for every $1 invested in proven community-based disease prevention programs, the return on investment over and above the cost of the program would be $5.60 within five years (Trust for America’s Health, 2015).