Cutting-edge research, impactful change programs
Translating research into action is fundamental to delivering change for the better.
Over the last six years, our work has positively impacted more than 20,000 lives. We have changed 4,500 adolescent attitudes to alcohol drinking; reached 15,000 military personnel with healthy food messages and strategies; encouraged 1,000 Finnish kids to eat more fruit and vegetables, reduced food waste in 43% of households reached, and decreased dog and koala interactions.
Check out how our work has benefited people, planet and communities
Leave It
Reducing koala and dog interactions
Leave It was build using the CBE process and successfully reduced koala and dog interactions in Redland City Council. We co-created the program with dog owners engaging and delivered changes in the targeted behaviour (wildlife aversion).
Viisi Per Päivä
Social marketing applied in Finland
The Viisi Per Päivä aimed to get Finnish children to eat more fruit and vegetables (F&V) every day. We developed a 3-month-program to get children excited about tasting, eating and cooking different fruit and vegetables.
O-it
Changing the way Australia recycles fashion
After a deep learning phase O-it was created to increase the quality and to maintain the quantity of goods donated to Australian charities. O-it aims to help facilitate a new movement promoting circular fashion, making donated goods fashionable, attractive and desirable.
Blurred Minds
Gamification of alcohol education
Blurred Minds is a one-day alcohol and drug education program for Australian secondary schools. Informed by theory, the program changes the way students think about alcohol and drugs.
Behaviour Change for Conservation
Open-access Online Course
Behaviour Change for Conservation is an open-access online course that we developed in partnership with Traffic. This course is for behavioural change practitioners, social marketers, communicators, and anyone else looking to develop or implement a behavioural change intervention for conservation gain.
Go Food
Alter food environment. Change food consumption
‘Go Food’ altered the military dining environment to make healthy food prominent and convenient. ‘Go Food’ was effective because the communications were focused on things that mattered to the people dining there.
Waste Not Want Not
Tackling the food waste problem
Food waste can be reduced at many different levels—government, industry and consumer levels—and in many different ways. One way is social marketing where the benefits of reducing waste can be sold to households.
Grace + Grit
Combatting human trafficking in Nigeria
During her two months in Nigeria, Dr Abi Badejo gained insights into the societal and socioeconomic factors driving human trafficking. She found that women need economic alternatives. Based on this insight, she founded Grace + Grit Social Enterprise: the initiative to end human trafficking.
My Health for Life
Changing the lives of 10,000 Queenslanders
We have teamed up with Queensland-based non-Government health agencies to evaluate a $27 million project to wage a "war on chronic disease". This project aims to complete 10,000 Queenslanders in a lifestyle behaviour change program.
REMI
Engaging youngsters with augmented reality?
Social Marketing @ Griffith partners with Activate Entertainment to assess the effectiveness of R.E.M.I (Robotic Empathy Machine Intelligence). With technology education, R.E.M.I attempts to teach empathy to young people. The narrative of R.E.M.I is told through an interactive comic book with moral choices to select throughout each chapter.
Let us help tackle your problem
Social Marketing @ Griffith in the media
Griffith social marketing expertise supports GovComms Festival
30 Sep 2020
Social Marketing @ Griffith, part of Griffith Business School, will partner with contentgroup to...
Griffith spearheads new campaign encouraging young voters to have their say
30 Sep 2020
A team of young filmmakers from Griffith University have created an advertising campaign that...
No Time to Waste on plastic scourge
23 Sep 2020
Griffith University and Plastic Oceans Australasia are collaborating on a new environmental webinar...
Vice Chancellor’s Research Excellence Awards nominees announced
03 Sep 2020
Due to the impact of COVID-19, the Vice Chancellor’s Research Excellence Awards will be held...
Fishing for input to save Qld’s snapper and pearl perch
01 Jun 2020
Social Marketing @ Griffith researchers are casting a wide net for opinions to help rebuild...
Sustainable fashion project trials online store
15 May 2020
Pre-loved vintage clothes for under $20 with an important sustainability message.
Training
We offer a range of opportunities for you to learn more about social marketing. Whether you are a professional, an agency, or simply an eager student that wants to learn more, we have you covered.
Digital courses
Learn social marketing online
Coming soon!