Cutting-edge research, impactful change programs
Translating research into action is fundamental to delivering change for the better.
We conduct qualitative and quantitative research in-house to ensure quality and cutting-edge findings that provide unique insights. We use those insights to create, plan, implement, deliver and evaluate programs designed to change behaviour for the better.
Through partner-focussed research we challenge conventional thinking and develop unique formative insights for your organisation.
Reducing koala and dog interactions
Piloted in 2017 “Leave It” reduced koala and domestic dog interactions in Redland City Council, Australia. We co-created the program with dog owners engaging and delivered changes in the targeted behaviour (wildlife aversion).
Viisi Per Päivä
Social marketing applied in Finland
The Viisi Per Päivä aimed to get Finnish children to eat more fruit and vegetables (F&V) every day. We developed a 3-month-program to get children excited about tasting, eating and cooking different fruit and vegetables.
Build Change Programs
We design and implement full-scale behaviour change programs to enable you to achieve positive social change.
Gamification of alcohol education
Blurred Minds is a one-day alcohol and drug education program for Australian secondary schools. Informed by theory, the program changes the way students think about alcohol and drugs.
Alter food environment. Change food consumption
‘Go Food’ altered the military dining environment to make healthy food prominent and convenient. ‘Go Food’ was effective because the communications were focused on things that mattered to the people dining there.
Waste Not Want Not
Tackling the food waste problem
Food waste can be reduced at many different levels—government, industry and consumer levels—and in many different ways. One way is social marketing where the benefits of reducing waste can be sold to households.
Grace + Grit
Combatting human trafficking in Nigeria
During her two months in Nigeria, Dr Abi Badejo gained insights into the societal and socioeconomic factors driving human trafficking. She found that women need economic alternatives. Based on this insight, she founded Grace + Grit Social Enterprise: the initiative to end human trafficking.
Engage & Evaluate
We independently assess your behaviour change programs to enable you to improve your future program design.
My Health for Life
Changing the lives of 10,000 Queenslanders
We have teamed up with Queensland-based non-Government health agencies to evaluate a $27 million project to wage a "war on chronic disease". This project aims to complete 10,000 Queenslanders in a lifestyle behaviour change program.
Engaging youngsters with augmented reality?
Social Marketing @ Griffith partners with Activate Entertainment to assess the effectiveness of R.E.M.I (Robotic Empathy Machine Intelligence). With technology education, R.E.M.I attempts to teach empathy to young people. The narrative of R.E.M.I is told through an interactive comic book with moral choices to select throughout each chapter.
Social Marketing @ Griffith in the media
Conference drives Change with sold-out crowd
28 Oct 2019
A sold-out crowd gathered to hear from industry experts at Griffith University’s Change Conference.
Charity donor ‘champions’ focus of new trials
27 Sep 2019
Charity donation areas could be in for a major overhaul as part of a three-year field trial aimed...
Are you a change maker? Social Marketing @ Griffith’s Change Conference returns
23 Sep 2019
Griffith will bring together a community of change agents next month, when Change Conference...
Griffith to offer brand new Business Innovation degree in 2020
29 Aug 2019
Griffith’s Logan campus is expanding in 2020 to offer a new Business Innovation degree, which can...
Applied Behavioural Science Winterschool on the Gold Coast – where summer never...
20 Aug 2019
Griffith’s Behavioural Science Cluster will offer the Applied Behavioural Science...
Researchers target young adults to tackle the obesity epidemic
09 Jul 2019
Griffith University researchers have identified five ways young adults can manage their weight.
We offer a range of opportunities for you to learn more about social marketing. Whether you are a professional, an agency, or simply an eager student that wants to learn more, we have you covered.
Social marketing masterclass
Shaping the future generation of change agents
Digital marketing masterclass
Acing digital marketing
Increasing research impact
Making our learnings freely available
Tackling your wicked problem
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