Empower, enable, enact.
Change 2018 is a 2-day conference proudly brought to you by Social Marketing @ Griffith. We have put together this event to bring the best of what we know will help enhance your behaviour change programs.
Stay up to date
Understanding how you can work through and with a community is key to empowering others to deliver lasting change. Transitioning from being the people that make change happen, to empowering and supporting individuals and communities ensures your efforts go beyond the project timeframe.
As change marketers, we need to put the right systems in place. Ensuring we have supportive environments that support people is a crucial component needed to deliver sustained change over time.
Your work practices must be optimised to enable more change. Challenge yourself by asking: is my program delivering what people want, when they want it; in a way they want and will act upon?
Change does not happen unless all parties value the change.
Who should attend Change 2018?
Change 2018 is for researchers and practitioners working in:
- Government (Federal, State and Local)
- Not-for-profit, Non-profit, NGO, Charity
- Social enterprise
What can I expect at Change 2018?
Keynote presentations by the world’s brightest thinkers and game changers.
Guided networking opportunities to link with interesting people in your field.
Become inspired by innovative ideas from leading change agents.
Ask the panel
Ask the experts who have worked in the space for many years how to get change.
Community Engagement - Digital Storytellers
Storytelling for Impact
The road to social change involves inspiring others to action. And the success of these efforts – whether it be marketing, fundraising, grant writing and community building – comes down to storytelling.
Digital Storytellers presents Storytelling for Impact. In this session, you'll learn about tools you can use to start crafting your social change story and some top tips on using smartphones and affordable technology to bring those stories to life.
Co-Founder Marketing for Change
The Problem with Paradigms
As behaviour change practitioners, we often see paradigms as barriers that need to be overcome by the people we’re trying to influence. What we don’t always do well is to recognise or account for the paradigms within which we operate ourselves.
In this presentation, Luke will give examples of paradigms that can adversely impact our efforts to delivering effective behaviour change programs. Of course, not all paradigms are bad. Luke will provide examples of ‘constructive’ paradigms which can be harnessed and used to our advantage. And finally, within this context, he’ll speak to some of the characteristics and behaviours that we can adopt to truly become catalysts for and agents of change.
Director – Essence Communications
Why condoms don’t come in size small
Penny Burke is a dynamic and engaging public speaker who has worked in the field of marketing and advertising for over 20 years. She has such famous advertising campaigns as the ‘Pro Hart Stainmaster Carpet’, ‘Uncle Tobys’ and ‘Milk. Legendary Stuff’ to her credit.
Penny's keynote addresses deliver challenging and thought provoking concepts to a wide range of audiences. She can bring new perspectives to the workplace debate leaving audiences feeling empowered and inspired. In her Change keynote, Penny unpacks the secrets behind compelling marketing in social change, and importantly the difference between functional rational facts, and emotional positioning and engagement.
Director – The Social Deck
'The importance of asking the right questions: lessons from the field'
"If I had an hour to solve a problem and my life depended on the solution, I would spend the first fifty-five minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes." ~ Albert Einstein
Mel Butcher from The Social Deck will share some lessons and surprising insights from social marketing and behaviour change campaigns. In particular, how asking different questions at the start of a project helps (or hinders) our understanding and framing of the problem we’re trying to solve and can result in vastly different ways of tackling a problem.
Professor - RMIT University Melbourne
Creating systemic change: people, power and processes
Social change is often led by coalitions who may have differing goals for change. Getting people to work together to achieve change requires knowledge of the systems, processes and power dynamics associated with different agendas. Linda will present a social marketing decision framework for considering systems, structures, institutions and people – a means by which the collective intelligences of the people involved in change can be harnessed to enact positive social change.
Sr Research Fellow - Social Marketing @ Griffith
Delivering Healthy Food Environments: Changing the currents so individuals don't need to fight the tide.
Asking individuals to change their dietary behaviour to improve their health can translate to asking individuals to fight a strong tide – a food environment that stimulates unhealthy consumption rather than encouraging healthy eating. A socio-ecological model recognises individual, social and environmental influences play a part in determining behaviour. This model encourages social marketers and change agents to shift the focus from individuals to forces further upstream – to deliver supportive environments which facilitate individual changes.
In this keynote, Julia showcases strategies used to modify the food environment to improve healthy eating; and the benefits individuals experienced because of these environmental changes.
Director - Logan Together
The Plan to Solve Everything
When young children fail to grow into capable, resilient adults, everybody loses. We know how crucial the early years before age eight are in determining one's life chances. The first three years of life are particularly critical. Giving kids a good start in life is not just good for them, it's good for society. In many ways, it's the master public policy issue.
But a lot goes into producing a healthy eight-year-old. And therein lies our challenge – how to combine all the efforts across the health, education and social support systems to support families and communities to produce thriving kids.
In Logan, a comprehensive plan is emerging and Matthew will take you through the glimpses of it.
Strategic Director – Redsuit
The Plan to Solve Everything: How to Mobilise Community?
Peter Cunningham is a communications strategist with over 30 years experience and a passion for social change. He is a backbone team member with Logan Together, working on community mobilisation initiatives.
Peter will speak about taking social marketing principles to mobilise a community. How can you use new approaches to encourage behaviour not undertaken previously? In ways that connect to community values and energy, rather than relying on top-down strategies and well-worn key messages.
Sugar Cane Growing Changers
David Defranciscis & Scott Robinson
Just tell it like it is
David has been growing sugar cane for 40 years and was responsible for developing a very successful fertiliser management project (RP20) working in partnership with the Queensland Government’s Scott Robinson.
RP20 has changed sugar cane growing practices (nitrogen use) for many farmers in Burdekin region. The Queensland Government Award Winning RP 20 project was grower-led and grower focussed. Growers are the opportunity to learn from other growers, seeing results of correct fertiliser management for themselves.
Since changing his local practice community by just telling it like it is, David has gone on to extend his work in Western Australia and right across Queensland creating localised communities of action.
Lecturer (Griffith)/Research Fellow (UQ)
“We don’t stop playing because we grow old, we grow old because we stop playing”. ~ Bernard Shaw
Gamification applies the principles of play to engage and have fun while ensuring program messages are received. Gamification can change behaviour for the better, and it doesn't have to break the bank.
Timo will show you how his team built a suite of useful gamification resources – including a world’s first virtual house party that immersed teenagers into alcohol consumption environments – to change behaviour for the better.
Drawing on evidence from more than 10,000 game plays with more than 3,000 unique users, Timo’s presentation will help you to understand if gamification can help you to attract and engage people in your program.
Associate Professor – Macquarie University
Energy-Health Assemblages: The nexus of energy, ageing and health among older Australians
In this presentation, Ross will talk about how the intersection between domestic energy use, ageing and health should be a priority area for policy and behaviour/social change programmes in Australia.
Drawing on research carried out in regional NSW, he will identify how an ageing population, a focus on ageing in place, and the management of chronic diseases can have a significant impact on people’s energy use.
He will also identify how energy use practices can influence health outcomes as people age. Using an assemblage approach, Ross will argue that policy around energy, health and ageing needs to move away from binary perspectives, and acknowledge the messiness and complexity of people lives in which subjectivity, bodies, materialities and spatialities are often ignored.
Founder – Institute for Social Marketing
Rebels with a Cause
How social marketing can save the planet (if commercial marketing doesn't destroy it first).
Given the complex problems we now face – profligate consumption, excessive inequalities, post-truth politics, tech tyranny, climate change – we have to imagine better. Nudge and easy, fun and popular will no longer suffice; we need to engage people’s critical faculties, to empower them to challenge current assumptions and together build healthy, egalitarian and sustainable ways of living.
Our planet desperately needs a generation of rebels with a cause; social marketing can provide it.
Founder and CEO – Inventium
Innovation survivor: How to outthink, outsmart, and outlast your competitors
It is our ability to generate breakthrough ideas to business challenges and opportunities that is what literally enables us to outthink, outsmart and outlast our competitors. Amantha will take you through the latest scientific findings of what really drives highly inventive and disruptive thinking – and how participants can apply these findings to their role.
You will walk away with a set of practical tools that you can use in your own role and also with others across the organisation to innovate what you do and disrupt the competition.
Research Fellow - Social Marketing @ Griffith
The 4Ps are not dead. Examining the effectiveness of the marketing mix in increasing children's fruit and vegetable intake.
The social marketing benchmark criteria was originally created to help social marketers design successful behaviour change programs, however, over the years the marketing mix component of the benchmark criteria has been heavily criticised by academics. Despite the criticism the marketing mix has never been tested for effectiveness. Additionally, multiple systematic literature reviews of social marketing programs show that most programs do not use the full marketing mix (4P) and that promotion only approaches continue to dominate. The Viisi Per Päivä program was designed to address these issues. Two programs were designed to test how a promotion only approach compares to a full marketing mix approach. The main finding is, that the 4Ps are definitely not dead, and should not be abandoned.
Senior Lecturer - Social Marketing @ Griffith
Charting a course for effective evaluation
Evaluation is important for all behaviour change programs and is something that needs to be planned before any program ever commences. In a complex, changing environment, decision-makers need to understand why and how program results are occurring or have occurred. A program evaluation plan is dynamic and should be regarded as a living document. Planning an evaluation is like using a roadmap to map the progress of a long journey. But how do we go about this and especially when there are multiple stakeholders involved, all with different aims and purposes? Using a large state funded program as an example, Joy will demonstrate how to connect multiple evaluation activities at the individual and community level, from a variety of stakeholders and contractors to identify key areas for improvement, measure program effectiveness, and inform future programs and policies.
Director – Social Marketing @ Griffith
We all need to change!
Enormous sums of money are invested to achieve behavioural change. Environmental, public health, behavioural insight and other programs are criticised for failing to deliver change in both the short and long-term with consequences for program funding. We need to move our practices beyond informing people about the need to change.
Drawing on her commercial background Sharyn will show how we can alter our practices to more effectively deliver change over time to benefit the communities we serve. Sharyn will put current behaviour change practice under the microscope and she will challenge thinking.
If we change the way we practice we can get a lot more bang for our buck!
Professor - Queensland University of Technology
Co-creating effective change programs
Are you looking for new, more exciting ways of connecting with the people you want to help? Are your current programs not achieving the results you want? Then maybe service design might be the answer. Service design is a technique for co-creating and co-designing change programs that are customer-led and not expert-led. Service design is a holistic, user-centred, visual and experience-focused being used in leading organisations globally with practical outcomes.
This presentation will unlock the secrets of service design and showcase outcomes for change using this technique.
Former Special Operations Commander Australia
Major General Jeff Sengelman (rtd)
Change in a Complex Setting
Following almost 15 years of continuous conflict, Australian Special Operations became one of the most operationally experienced and capable forces of its type in the world. However, despite the extraordinary quality of its people and their training, this achievement came at a cost both personally and organisationally. Major General Jeff Sengelman (retired), as the former Special Operations Commander Australia, will reflect on the impacts of contemporary conflict on Australian Special Operations and the unique challenges that emerged and were overcome both individually and organisationally.
Professor of Marketing – UWE-Bristol
Behaviour change: Let's work together!
Why do so many behaviour change programmes seem to be so narrowly defined by, say, behavioural economics, or psychology?
Effective behaviour change interventions are often multi-disciplinary – these have a synergy or a “multiplier effect”. Alan will deliver his thoughts on current practice. No stone will be unturned as he challenges our vested interests, bounded rationality, silo-mentalities, discipline-blindness, defensiveness, and even academic snobbery. Opportunities to make a step change in the returns on our behaviour change dollar will be outlined. Alan will challenge us to get together and identify leadership that stands above the fray, transcending ‘party politics’.
CEO - Colmar Brunton
The 3 P's that count in social marketing: Power, Potential and Passion.
All of us who work in the field know that social marketing has the power to change the world. And yet decades after its inception social marketing has come nowhere near to achieving its full potential to make a difference. Joan Young asks 'why is that?
In this keynote, she will demonstrate the power of social marketing to change behaviour. She will speak about where we are now and where we need to be, exploring the potential for social marketing to have a much bigger impact than it currently does. She will identify the missing P, passion, and advocate that we need to believe in what we do and shout out from the rooftops about what we have to offer.
Stay up to date
|DAY ONE – Thursday 25 October 2018|
|8.00 am||MORNING COFFEE/TEA*|
Prof Gerard Hastings
Dr Amantha Imber
Rebels with a cause
How to outthink, outsmart & outlast
|10.30 am||MORNING TEA*|
Matthew Cox & Peter Cunningham
Power, passion & the right people
Mobilising a community
Why condoms don't come in size small
Asking the right questions
|3.00 pm||AFTERNOON TEA*|
Prof Rebekah Russell-Bennett'Ask the panel'
|5.00 pm||CLOSE (networking function 5.30 – 7.30 pm*)|
*Change 2018 is a fully catered conference
|DAY TWO – Friday 26 October 2018|
|8.00 am||MORNING COFFEE/TEA*|
Major General Jeff Sengelman (retired)
David Defranciscis & Scott Robinson
Change in a complex setting
Engaging community change
|10.30 am||MORNING TEA*|
Luke van der Beeke
Prof Alan Tapp
Let's work together
Dr Joy Parkinson, Dr Julia Carins, Dr Timo Dietrich & Ville Lahtinen
Assoc Prof Ross Gordon
What we know really works
Energy, ageing & health
|3.00 pm||AFTERNOON TEA*|
Prof Sharyn Rundle-Thiele'Ask the panel'
|Change the way we practice|
*Change 2018 is a fully catered conference
25 – 26 October 2018
Griffith University, South Bank campus, Building S05, Room 2.04
140 Grey Street, South Brisbane QLD 4101