Empower, enable, enact.

Delivering change for the better

Empower, enable, enact.

Change 2020 is brought to you by Social Marketing @ Griffith and is for people focused on achieving measurable change. Change delegates believe in work that benefits our people and our planet.

A line up of 20 speakers (some still to be announced!) from Australia and around the world will share their change stories in TED-style talks that keep you at the edge of your seat. In workshops, you will think, reflect and apply the lessons learned to gain new skills and knowledge.

Much more information is soon to come, so stay tuned!




Empowering communities is key to delivering lasting change. Co-creation ensures that policies, programs, processes, systems, products and services are focused on giving people what they want, when they need it to support them to behave in ways that benefit their health and well being, while also benefiting society and the environment.

Funding structures, policies, processes, programs, products and services are built after consultation with community and stakeholders. Ensuring we have supportive environments that can help people is a crucial component needed to deliver sustained change over time.

Your work practices must be optimised and you must be prepared to work with new people in new ways to change. Change does not happen unless all parties value the change and lasting partnerships and new ways of thinking are needed to support lasting change.  To enact change we need to generate awareness, trial, and repeated behaviours that benefit both the individuals’ health and social wellbeing and other people and the planet.


Director - USC Indigenous and Transcultural Research Centre

Prof. Maria Raciti

Associate Professor Maria Raciti is passionate about equity, social justice and betterment. Maria is a 2019 Adjunct Fellow with the National Centre for Student Equity in Higher Education and was part of a 2019 departmental taskforce with the Australian Government Department of Education that delivered a national strategy. Dr Raciti is a Principal Fellow of the Higher Education Academy (UK) and has undertaken several national research projects that have made a real difference. Maria is Director of the newly formed USC Indigenous and Transcultural Research Centre which proudly partners with Indigenous, migrant, refugee and culturally diverse communities to deliver impactful research that seeks to improve the lives and wellbeing of First Nations and culturally diverse peoples in Australia and around the globe.

CEO and Co-founder - World's Biggest Garage Sale

Yasmin Grigaliunas

Award-winning Yasmin Grigaliunas, CEO and Co-founder of the World’s Biggest Garage Sale (WBGS), is on a mission to turn Australia’s circular economy aspirations into reality while at the same time providing social good. In 2017 she ditched a lucrative salary to commit full-time to her role as CEO and Co-founder of WBGS, a Brisbane based organisation designing solutions to commercialise the circular economy through the activation of dormant goods for good. She is living proof that we can make a positive impact on people’s lives and the future of the planet through the events and experiences we create.

Head of Food Policy - George Institute for Global Health

Prof. Simone Pettigrew

The challenge of changing behaviour without a baseline: The case of autonomous vehicles

Behaviour change work usually involves identifying a suboptimal human behaviour that needs modifying and then developing, implementing, and evaluating relevant interventions. In this situation we have a baseline for our behaviour change activities. What happens when the behaviour doesn’t exist yet but is on the horizon? This is the case for autonomous vehicles. A current lack of access to these vehicles means we need to rely on individuals’ expectations of their behaviours in a future they have yet to experience. This presentation will outline why we need to intervene before autonomous vehicles arrive, what people think they will do when they get here, and the implications for social marketing strategies designed to optimise human well-being the post-driving world.

Co-founder - Eat More Pixels & TBD Game Company

Dr. Zac Fitz-Walter

The Power of Play

The way we work has changed. Science has shown us that rewarding good behaviour and punishing bad behaviour just doesn’t motivate us the way we thought it did. That’s because there is more to us than just pay rises, frequent flyer points and coffee loyalty cards. As human beings we want to be challenged, we want to have the freedom to make our own choices and we want to make close connections with others. This is what makes us happy and this is exactly what video games can really excel at. Why else would we spend over 50 billion hours in the game World of Warcraft if we didn’t enjoy it?

Director - insium pty ltd

Dina Pozzo

With 25 years’ international experience in learning and organisational development, Dina is a highly skilled facilitator, coach and speaker. Having completed a Master of Applied Positive Psychology from the University of Melbourne, her keen interest in building courageous leaders was piqued. Dina launched insium’s “Leading with Courage” program at the 5th World Congress of Positive Psychology in Montreal in 2017 and presented the preliminary results of insium’s “Workplace Courage Questionnaire” recently at the 6th World Congress of Positive Psychology. Additionally, she has been accredited by Dr. Brené Brown in Dare to Lead™ which is an empirically based courage-building program and most recently, she delivered Australia’s first #CourageConference. Dina is thrilled to be contributing to the courage capability of today’s organisations.

Paul Ryan

Director - Australian Resilience Centre

Paul Ryan

Paul is passionate about making positive social and environmental change happen. He has worked on poverty, famine, climate change, disaster preparedness and recovery, illegal wildlife trade, biodiversity decline, domestic violence, regional resilience, water security and infrastructure here and internationally. He is currently the Director of the Australian Resilience Centre and has previously worked for the Stockholm Resilience Centre, CSIRO and various government agencies. His proudest achievement to date is making an award-winning Book Week costume for one of his four daughters.

Profile photo Christine Domegan

Lecturer - National University of Ireland Galway

Christine Domegan

Christine’s work, distinctive skills and leadership, national and international, all focus on critical emerging issues where business and social systems meet. This focus stems across a variety of issues (including) but not limited to sustainability, health, obesity and environmental health.  Christine’s research examines systems thinking and marketing with other behaviour change practices to understand what works (and what does not) to deliver an evidence-based guide for practice improvement. She has attracted €7+ million in research funding and has an extensive range of outputs – 270+ publications including books, book chapters and journal papers, technical papers, policy briefs and numerous reports for research partners. Christine is the European Editor for the Journal of Social Marketing and co-author of Social Marketing, Rebels with a Cause. Christine holds appointments as Adjunct Professor of Marketing at Griffith University in Australia, as Visiting Professor at the University of South Florida, and as Honorary Associate Professor at Stirling University in Britain.

Ross Homel

Professor AO, PhD, FASSA - Griffith University, Australia

Prof. Ross Homel

CREATE-ing Pathways to Child Wellbeing in Disadvantaged Communities

Children living in economically deprived areas, especially First Nations children in these areas, are more likely than those from more affluent communities to drop out of school, become trapped in inter-generational cycles of poverty and welfare dependence, or get caught up in the child protection or youth justice systems.

Despite the best efforts of governments and caring organisations, and the billions of dollars they have spent over several generations, the gap is not narrowing. Today, where children live has an even greater impact on their life chances than it did 30 years ago.

The challenge now facing Australia is to build prevention science methods and insights into large scale, sustainable, economically efficient, early prevention delivery systems. This will achieve measurable, ongoing improvements in wellbeing across the life course.

In this presentation I will show how this challenge can be faced, drawing on the principles, practices and results that underpin the CREATE Project that has operated for the past six years in disadvantaged communities in Queensland and New South Wales.

Rowena Merritt

Director - Millbank Social Marketing

Dr. Rowena Merritt

Changing world, changing aid: The evolving role of behaviour change for a UN agency

Human behaviour is complex and often unpredictable. This makes developing behaviour change programmes difficult at the best of times. But throw into that mix conflict, political instability, lack of infrastructure, high rates of poverty and low economic growth, and these are just a few of the additional challenges that the UN behaviour change teams must navigate on a day-to-day basis.

In this keynote, Rowena will discuss how the UN’s World Food Programme is developing behaviour change programmes to tackle some of the toughest issues facing the world today. From tackling obesity in a Middle East war zone, to fathers taking their baby’s breastmilk in East Africa, the presentation will explore some of the unexpected problems you find in developing countries and the UN’s role in tackling them.

Further Keynote Announcements Coming Soon

Who should attend Change 2020?


(Local, State, Federal)

& Academia

Commercial Industry,

Social Enterprise &

Social Business


Non-profit &

NGO Charities

What can I expect at Change 2020?


Keynote presentations by the world’s brightest thinkers and game changers.


Guided networking opportunities to link with interesting people in your field.

Ground-breaking ideas

Become inspired by innovative ideas from leading change agents.

Change experts

Learn how to get change from experience world leading experts.

Organising Committee

Sharyn Rundle-Thiele

Founding Director

Prof Sharyn Rundle-Thiele

Status quo challenger

Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.

Photo of Timo Dietrich

Engagement Director

Dr Timo Dietrich

Engagement architect

Timo engages in team-based multidisciplinary research that has real-world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.

Sameer Square headshot

Managing Director

A/Prof Sameer Deshpande

Influential social marketing expert

Sameer is driven by social change for the better that utilises both heart and head. Sameer will continue to spread among social change enthusiasts, the truth on the bouquet of flowers called social marketing.

Alex Campbell

Research Assistant & CSR Researcher

Alexander Campbell

Strategic disrupter & social influencer

Alexander is a seasoned marketer and strategist with a passion for all things social marketing. His personal mission is to help corporations create meaningful social change programs and promote the value of being a good corporate citizen.

Jeawon Kim

Research Fellow & Research Assistant

Jeawon Kim

Voluntary sustainable behaviour change pracademic

Jeawon's real-world research enables a full application of social marketing principles in program design, implementation, evaluation, and enhancement to achieve voluntary sustainable behaviour change.

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