Preparing your business for the future
This year the series continues to bring you expert-led seminars featuring key academic and industry expertise, giving you the opportunity to learn the core skills, crucial to doing business in the 21st century, including many topics covered in a traditional MBA. Please note: due to recent developments we're flipping our in-person events to online webinars until further notice.
Stay ahead of the crowd with our exploration of how to build, manage and lead an innovative small to medium business. And continue your growth learning about digital and impact innovation.
This series of free seminars will continue to strengthen your collaborative network while providing a toolkit to guide successful decision-making for the future of your business.
Chris is a professor who teaches, researches, consults and provides public policy advice on the economic determinants of wellbeing and the sustainable management of the world around us.Chris is currently Director of the Griffith Institute for Tourism. Prior to his current role, Chris was the Director of Griffith University’s MBA program, and has previously been employed as a Senior Consultant for MainStream Economics and Policy, and Marsden Jacob Associates, as well as a Senior Advisor within the Sustainable Development Policy Group of the New Zealand Ministry for the Environment.
Belinda is a Senior Executive at All Purpose Transport, was the 2017 Queensland Trucking Association Trucking Woman of the Year and 2018 Australian Trucking Industry Woman of the Year.
Joining All Purpose Transport more than 20 years ago, Belinda has worked her way up in the business from grass roots level and introduced the training programme ‘Project APT’, an initiative to skill the organisation’s entire workforce in a Certificate III or higher nationally recognised qualification. Belinda actively contributes to information days and school visits to promote the industry and has introduced youth engagement programmes such as GenR8 into All Purpose Transport. Recently, Belinda has been involved in the introduction of Queensland’s first electric home delivery truck onto the All Purpose Transport fleet.
Entrepreneurship Webinar and Seminar Series 2020
|17 March||Business Strategy with FutureNormal mindset|
Sustainability is not just good for society and the environment - it can also drive your business’s success. But what is sustainability and how can you align your business strategy with it?
|21 April||Innovation for impact|
Over the next decade there will be more and more opportunities for businesses to grow their revenue by doing good – creating positive impact in their communities, while still making profit.
This session will explore how businesses are innovating in this new landscape, and how you can grow your business by growing your impact.
|19 May||Understanding your consumer’s behaviour with data|
Whether you are in the concept phase or business as usual, you need to understand the one question consumers ask when deciding to purchase a product or service: ‘What’s in it for me?’
This seminar explores the consumer decision-making process and offers tools on how to unravel the ‘What’s in it for me?’ question through data interrogation.
|23 June||Leadership responsibility and change|
Leadership has been identified as one of the most important variables in enhancing innovation within SMEs. Great leaders drive a business's vision, guide employees, build strategic networks, shape consumer perceptions and ultimately generate positive, productive mindsets.
This seminar explores the valuable role of leadership in improving outcomes and enhancing innovation for your SME.
|21 July||Your best assets – your people|
You may have a marketable product, the best strategy, and efficient processes, but it’s the people in your business who drive its success on the front line.
This seminar explores how to maximise staff outcomes through effective communication, coaching, and mentoring techniques to develop inclusive environments for your team to thrive in.
|18 August||Entrepreneurial challenges and the business life cycle|
No matter what industry you’re in, as an entrepreneur you’ll face challenges within your business’s life cycle.
This seminar explores these potential challenges, how to respond as an SME, and how these difficulties can provide great entrepreneurial lessons in your growth journey.
Finance is the fuel on which your small to medium business runs.
This seminar provides a broad overview of existing finance frameworks for SMEs and introduces new ones, examining the advantages and limitations of both.
With more options than ever to market your business, it’s imperative to understand which avenue is right for you and your customers.
This seminar explores key modern marketing techniques to ensure customer value, business objectives and brand development.
|24 November||Digital Innovations for SMEs|
Your small to medium business can realise significant benefits by embracing digital innovation.
This seminar explores the lifecycle of digital innovations and provides tools on how to strategically approach employing then within a SME.
Dr Ingrid Burkett
Ingrid Burkett is a social designer, designing processes, products and knowledge that deepen social impact and facilitate social innovation. She is passionate about how we can grow social impact, and particularly about how we can develop more effective ways to foster 'the business of social impact'.
Dr Julienne Senyard
Julienne is skilled in analytics, research design, qualitative and quantitative research in entrepreneurship, lecturing, and public speaking, Julienne is an experienced academic with a demonstrated history of working both as an entrepreneur and in the higher education industry. Her work showcases crossovers with social entrepreneurship and social marketing.
Rowan has been referred to as " A design thinker who is good with a spanner”. An Industrial Designer who cut his teeth working for some of Australia’s top manufacturing and design companies. He has developed products for the consumer technology, medical, and FMCG markets. As the Head of Strategy at Designworks Rowan leads businesses through user-centred discovery to identify and implement opportunities that resonate with their customers.
Dr Timo Dietrich
Timo is the Deputy Director (Engagement) at Social Marketing @ Griffith and describes himself as an Engagement Architect. He is fascinated by how we can use technology to build solutions that engage people.Timo is a digital and social marketing expert and offers methodological expertise in co-design, segmentation and gamification to build engaging program solutions.
Yannick van Hierden
Yannick is an experienced strategic branding, positioning and digital marketer, he works from an outside-in approach and treats the customer as the starting point of all marketing activities. Yannick's work with Social Marketing @ Griffith is driving marketing efforts to infinity and beyond, including a redesign of the centre's website (launched early 2018), a content strategy to meet client's information needs and the delivery of the new Digital