Network | Learn | Grow
Join us each month as we hear from leading academics and industry experts, as they cover a wide range of business topics relevant for 'start up' businesses and small to medium enterprises. Prior to the presentations, attendees have the opportunity for networking with like-minded professionals.
Held at the Griffith University Logan campus, each seminar covers a specific independent topic. It is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.
Using data to grow your business
- Tuesday 26 November
- Griffith University Logan campus, The Auditorium (L06) Library, 68 University Drive, Meadowbrook QLD
This seminar will provide approaches of how to bring your concepts to life to provide solutions for your consumers.
This problem solution seminar will be led by Associate Naomi Birdthistle, Griffith Business School Department of Business Strategy and Innovation, who will discuss the importance of concept and the marketability of it. You will learn from real world business cases Naomi has worked with and different methodologies of concept evaluation and mechanisms to understand, pivot and provide viable solutions in the market.
Derek Smith, Technical Manager of the Advanced Design and Prototyping Technologies Institute (ADaPT) will further the discussion on validation through prototyping techniques and will provide expertise on methods to bring your innovative concepts to market.
The evening will conclude with Jane Kearney, Queensland Assistant Business Development Manager for AusIndustry, providing advice on navigating government assistance that is available for small to medium businesses. Jane will also provide information on small business and startup support, and grants and resources to help businesses innovate and grow.
Registrations for the November seminar will open soon
HANDS-ON DIGITAL MARKETING: CREATING CONTENT ON A SHOE STRING BUDGET
This workshop was a deep dive into the world of digital storytelling with Strategic Branding and Digital Marketing professional, Yannick Van Hierden who provide expertise on methods of 'cutting' through the clutter by applying a digital hourglass approach to digital storytelling.
DEMONSTRATING YOUR SUCCESS WITH THE DIGITAL MARKETING HOURGLASS
To create meaningful interactions you need to understand how your customers explore, consider and experience your brand. This seminar focused on understand how you can use the digital hourglass to build better and more relevant content across the complex customer journey. Key academic and Digital Architect, Dr Timo Dietrich, provided insights on how the digital marketing hourglass assists with demonstrating success along with a case study provided by Joshua Lewis, Director of Dorks Delivered Managed IT Services.
CREATING YOUR DIGITAL MARKETING ROADMAP
BUSINESS MODEL TOOLKIT WORKSHOP
This workshop explored evolutionary business tools built to help design and innovate evolving and/or established business models. Some of the tools included; thinking methodology in practice and pitching techniques to attract the ideal business network.
CONSUMER LED DESIGN FOR BUSINESS GROWTH
SUSTAINABLE BUSINESS MODELS - IS YOUR BUSINESS MODEL FUTURE READY?
This seminar covered planning and consumer research themes with speakers Dr Ingrid Burkett and Marcia Edwards. Exploring three key areas; revisiting the ways you can create and build value, identifying how a solid value proposition enhances experiences and profitable outcomes and methods of future-proofing your business.
Dr Ingrid Burkett
Ingrid Burkett is a social designer, designing processes, products and knowledge that deepen social impact and facilitate social innovation. She is passionate about how we can grow social impact, and particularly about how we can develop more effective ways to foster 'the business of social impact'.
Marcia Edwards is Co-Director of The Cryogenics Group, Australia's only Indigenous cryogenics company. Their core business is about ensuring continuing supply of liquid nitrogen and medical gases to IVF clinics, general practitioners, blood banks, hospitals and medical research facilities. In 2018 The Cryogenics Group celebrated 25 years of cryogenic excellence, but the journey has not been without its ups and downs.
Dr Julienne Senyard
Julienne is skilled in analytics, research design, qualitative and quantitative research in entrepreneurship, lecturing, and public speaking, Julienne is an experienced academic with a demonstrated history of working both as an entrepreneur and in the higher education industry. Her work showcases crossovers with social entrepreneurship and social marketing.
Rowan has been referred to as " A design thinker who is good with a spanner”. An Industrial Designer who cut his teeth working for some of Australia’s top manufacturing and design companies. He has developed products for the consumer technology, medical, and FMCG markets. As the Head of Strategy at Designworks Rowan leads businesses through user-centred discovery to identify and implement opportunities that resonate with their customers.
Alex Miloservic & Heather Scott
Alex and Heather own Extraction Artisan Coffee in the City of Logan. They both have extensive business operation and management experience as well as a deep love of community, people and speciality coffee.
Dr Timo Dietrich
Timo is the Deputy Director (Engagement) at Social Marketing @ Griffith and describes himself as an Engagement Architect. He is fascinated by how we can use technology to build solutions that engage people.Timo is a digital and social marketing expert and offers methodological expertise in co-design, segmentation and gamification to build engaging program solutions.
Graeme is a seasoned entrepreneur, executive, board member and lecturer at Griffith University. A founder and investor in over twenty businesses ventures, throughout Australia and business advisor for more than two hundred start up, early stage and mature businesses, globally.
Joshua specialises in helping businesses throughout South East QLD to remove time leaks and poor systems by optimising internal operations through automation, documentation and guidance to meet sales and marketing goals while taking advantage of technology to save time and money.
Yannick van Hierden
Yannick is an experienced strategic branding, positioning and digital marketer, he works from an outside-in approach and treats the customer as the starting point of all marketing activities. Yannick's work with Social Marketing @ Griffith is driving marketing efforts to infinity and beyond, including a redesign of the centre's website (launched early 2018), a content strategy to meet client's information needs and the delivery of the new Digital
in partnership with Logan Office of Economic Development and Advance Queensland
19 March – Sustainable Business Models: Revising the way we create and build value
16 April – Consumer led design for business growth
21 May – Business model toolkit workshop
26 June – Creating your digital marketing roadmap
23 July – Demonstrating your success with the digital marketing hourglass
20 August – Hands-on digital marketing: creating content on a shoestring budget
17 September – Finance modelling for your business
22 October – Moving from a concept to commercialisation
26 November – Using data to grow your business