Preparing your business for the future
This year the series continues to bring you expert-led seminars featuring key academic and industry expertise, giving you the opportunity to learn the core skills, crucial to doing business in the 21st century, including many topics covered in a traditional MBA.
Due to COVID-19 we've flipped our in-person events to online webinars until further notice, and are adapting the content to that which is most useful right now.
Explore how to build, manage and lead an innovative small to medium business that is fit for our times. And continue your growth, learning about how digital and impact innovation can strengthen your resilience and open new horizons for your business.
This series of free seminars will provide a toolkit to guide successful decision-making for the future of your business.
JULY WEBINAR | Your best assets - your people
Tuesday 21 July 2020, 5:30 pm - 7:00 pm
You may have a marketable product, the best strategy, and efficient processes, but it's the people in your business who drive its success on the front line.
This seminar explores how to maximise employee outcomes through effective communication and coaching, and mentoring techniques to develop inclusive environments for your team to thrive.
Join Dr Paula Mowbray, Department of Employment Relations and Human Resources, Griffith University, and Carrie Rose, Rosie's Early Learning & Consultancy, who will share their expertise on maximising your best assets through ever-changing business environments.
Registration is essential – questions welcome and encouraged!
Entrepreneurship Webinar and Seminar Series 2020
|17 March||Business Strategy with FutureNormal mindset|
Sustainability is not just good for society and the environment - it can also drive your business’s success. But what is sustainability and how can you align your business strategy with it?
|21 April||Innovation for impact|
Over the next decade there will be more and more opportunities for businesses to grow their revenue by doing good – creating positive impact in their communities, while still making profit.
This session will explore how businesses are innovating in this new landscape, and how you can grow your business by growing your impact.
|19 May||Understanding your consumer’s behaviour with data|
How can you understand your customers needs in times of change?
This seminar explores how businesses can gain an insight to their customers mindset and highlights how businesses can demonstrate that they provide the solution to their customer’s needs as they evolve.
|23 June||Leadership resilience and change|
Leadership has been identified as one of the most important variables in enhancing innovation within SMEs and adapting to change.
Great leaders drive a business's vision, guide employees, build strategic networks, shape consumer perceptions and ultimately generate positive, productive mindsets.
|21 July||Your best assets – your people|
You may have a marketable product, the best strategy, and efficient processes, but it’s the people in your business who drive its success on the front line.
This seminar explores how to maximise staff outcomes through effective communication, coaching, and mentoring techniques to develop inclusive environments for your team to thrive in.
|18 August||Entrepreneurial challenges and the business life cycle|
No matter what industry you’re in, as an entrepreneur you’ll face challenges within your business’s life cycle.
This seminar explores these potential challenges, how to respond as an SME, and how these difficulties can provide great entrepreneurial lessons in your growth journey.
Finance is the fuel on which your small to medium business runs.
This seminar provides a broad overview of existing finance frameworks for SMEs and introduces new ones, examining the advantages and limitations of both.
With more options than ever to market your business, it’s imperative to understand which avenue is right for you and your customers.
This seminar explores key modern marketing techniques to ensure customer value, business objectives and brand development.
|24 November||Digital Innovations for SMEs|
Your small to medium business can realise significant benefits by embracing digital innovation.
This seminar explores the lifecycle of digital innovations and provides tools on how to strategically approach employing then within a SME.
Dr Ingrid Burkett
Ingrid Burkett is a social designer, designing processes, products and knowledge that deepen social impact and facilitate social innovation. She is passionate about how we can grow social impact, and particularly about how we can develop more effective ways to foster 'the business of social impact'.
Dr Julienne Senyard
Julienne is skilled in analytics, research design, qualitative and quantitative research in entrepreneurship, lecturing, and public speaking, Julienne is an experienced academic with a demonstrated history of working both as an entrepreneur and in the higher education industry. Her work showcases crossovers with social entrepreneurship and social marketing.
Rowan has been referred to as " A design thinker who is good with a spanner”. An Industrial Designer who cut his teeth working for some of Australia’s top manufacturing and design companies. He has developed products for the consumer technology, medical, and FMCG markets. As the Head of Strategy at Designworks Rowan leads businesses through user-centred discovery to identify and implement opportunities that resonate with their customers.
Dr Timo Dietrich
Timo is the Deputy Director (Engagement) at Social Marketing @ Griffith and describes himself as an Engagement Architect. He is fascinated by how we can use technology to build solutions that engage people.Timo is a digital and social marketing expert and offers methodological expertise in co-design, segmentation and gamification to build engaging program solutions.
Yannick van Hierden
Yannick is an experienced strategic branding, positioning and digital marketer, he works from an outside-in approach and treats the customer as the starting point of all marketing activities. Yannick's work with Social Marketing @ Griffith is driving marketing efforts to infinity and beyond, including a redesign of the centre's website (launched early 2018), a content strategy to meet client's information needs and the delivery of the new Digital