Preparing your business for the future

This year the series continues to bring you expert-led seminars featuring key academic and industry expertise, giving you the opportunity to learn the core skills, crucial to doing business in the 21st century, including many topics covered in a traditional MBA. Please note: due to recent developments we're flipping our in-person events to online webinars until further notice.

Stay ahead of the crowd with our exploration of how to build, manage and lead an innovative small to medium business. And continue your growth learning about digital and impact innovation.

This series of free seminars will continue to strengthen your collaborative network while providing a toolkit to guide successful decision-making for the future of your business.

MARCH WEBINAR | Business Strategy with a FutureNormal Mindset

Tuesday 17 March 2020

**The health and wellbeing of our staff and clients is of the utmost importance to us. Therefore, due to the recent developments surrounding the COVID-19 virus, this month's seminar will be held as an online Webinar. There will be no in-person session.**

Sustainability is not just good for society and the environment - it can also drive your business’s success.

This seminar will explain what sustainability is, and how it’s a long-term, cost-wise investment for your business and societyThe evening explores the foundations of a FutureNormal business – one that is fit for the 21stcentury, acts meaningfully in its surroundings, aims for 100% human wellbeing, and sees money as a means not an end. You’ll learn key techniques to develop a FutureNormal mindset and learn how best to implement sustainable actions.

Online webinar link:


5:30 - 5:40 pm: Welcome to the first entrepreneurship seminar series webinar of the year: Business Strategy with a FutureNormal Mindset. Acknowledgement to Country, housekeeping, and overview of the evening.

5:40 - 6:05 pm: Professors Nick Barter and Chris Fleming share their expertise on the FutureNormal Mindset.

6:10 - 6:35 pm: Belinda Polglase shares All Purpose Transport's business journey and commitment to sustainability.

6:35 - 6:50 pm: Q&A session with Professor Nick Barter, Professor Chris Fleming, and Belinda Polglase.

6:50 - 7 pm: Future events, housekeeping, and wrap up.


Nick Barter

Nick is a professor who lectures and researches in the area of strategy and sustainability. His core purpose is to help organisations develop their sustainable mindset and begin the journey of transforming their organisations to becoming FutureNormal.

Nick works at Griffith University where he teaches sustainability and systems thinking on the MBA, researches in this same area and also has an executive role as Academic Director for Griffith Online managing the University's online presence and its digital campus (11k students, >100 degrees). Prior to academia, Nick worked as a Senior Executive in industry and was a Strategy Consultant for EY.

Chris Fleming

Chris is a professor who teaches, researches, consults and provides public policy advice on the economic determinants of wellbeing and the sustainable management of the world around us.Chris is currently Director of the Griffith Institute for Tourism. Prior to his current role, Chris was the Director of Griffith University’s MBA program, and has previously been employed as a Senior Consultant for MainStream Economics and Policy, and Marsden Jacob Associates, as well as a Senior Advisor within the Sustainable Development Policy Group of the New Zealand Ministry for the Environment.

Belinda Polglase

Belinda is a Senior Executive at All Purpose Transport, was the 2017 Queensland Trucking Association Trucking Woman of the Year and 2018 Australian Trucking Industry Woman of the Year.

Joining All Purpose Transport more than 20 years ago, Belinda has worked her way up in the business from grass roots level and introduced the training programme ‘Project APT’, an initiative to skill the organisation’s entire workforce in a Certificate III or higher nationally recognised qualification. Belinda actively contributes to information days and school visits to promote the industry and has introduced youth engagement programmes such as GenR8 into All Purpose Transport. Recently, Belinda has been involved in the introduction of Queensland’s first electric home delivery truck onto the All Purpose Transport fleet.

Find out more and register for the March seminar

Entrepreneurship Webinar and Seminar Series 2020

DateSeminar topicOverview
17 MarchBusiness Strategy with FutureNormal mindset

Sustainability is not just good for society and the environment - it can also drive your business’s success. But what is sustainability and how can you align your business strategy with it?

21 AprilInnovation for impact

Over the next decade there will be more and more opportunities for businesses to grow their revenue by doing good – creating positive impact in their communities, while still making profit.

This session will explore how businesses are innovating in this new landscape, and how you can grow your business by growing your impact.

19 MayUnderstanding your consumer’s behaviour with data

Whether you are in the concept phase or business as usual, you need to understand the one question consumers ask when deciding to purchase a product or service: ‘What’s in it for me?’

This seminar explores the consumer decision-making process and offers tools on how to unravel the ‘What’s in it for me?’ question through data interrogation.

23 JuneLeadership responsibility and change

Leadership has been identified as one of the most important variables in enhancing innovation within SMEs. Great leaders drive a business's vision, guide employees, build strategic networks, shape consumer perceptions and ultimately generate positive, productive mindsets.

This seminar explores the valuable role of leadership in improving outcomes and enhancing innovation for your SME.

21 JulyYour best assets – your people

You may have a marketable product, the best strategy, and efficient processes, but it’s the people in your business who drive its success on the front line.

This seminar explores how to maximise staff outcomes through effective communication, coaching, and mentoring techniques to develop inclusive environments for your team to thrive in.

18 AugustEntrepreneurial challenges and the business life cycle

No matter what industry you’re in, as an entrepreneur you’ll face challenges within your business’s life cycle.

This seminar explores these potential challenges, how to respond as an SME, and how these difficulties can provide great entrepreneurial lessons in your growth journey.

15 SeptemberFinance

Finance is the fuel on which your small to medium business runs.

This seminar provides a broad overview of existing finance frameworks for SMEs and introduces new ones, examining the advantages and limitations of both.

20 OctoberMarketing

With more options than ever to market your business, it’s imperative to understand which avenue is right for you and your customers.

This seminar explores key modern marketing techniques to ensure customer value, business objectives and brand development.

24 NovemberDigital Innovations for SMEs

Your small to medium business can realise significant benefits by embracing digital innovation.

This seminar explores the lifecycle of digital innovations and provides tools on how to strategically approach employing then within a SME.

Featured speakers

Dr Ingrid Burkett

Ingrid Burkett is a social designer, designing processes, products and knowledge that deepen social impact and facilitate social innovation. She is passionate about how we can grow social impact, and particularly about how we can develop more effective ways to foster 'the business of social impact'.

Dr Julienne Senyard

Julienne is skilled in analytics, research design, qualitative and quantitative research in entrepreneurship, lecturing, and public speaking, Julienne is an experienced academic with a demonstrated history of working both as an entrepreneur and in the higher education industry. Her work showcases crossovers with social entrepreneurship and social marketing.

Rowan Lamont

Rowan has been referred to as " A design thinker who is good with a spanner”. An Industrial Designer who cut his teeth working for some of Australia’s top manufacturing and design companies. He has developed products for the consumer technology, medical, and FMCG markets. As the Head of Strategy at Designworks Rowan leads businesses through user-centred discovery to identify and implement opportunities that resonate with their customers.

Dr Timo Dietrich

Timo is the Deputy Director (Engagement) at Social Marketing @ Griffith and describes himself as an Engagement Architect. He is fascinated by how we can use technology to build solutions that engage people.Timo is a digital and social marketing expert and offers methodological expertise in co-design, segmentation and gamification to build engaging program solutions.

Yannick van Hierden

Yannick is an experienced strategic branding, positioning and digital marketer, he works from an outside-in approach and treats the customer as the starting point of all marketing activities. Yannick's work with Social Marketing @ Griffith is driving marketing efforts to infinity and beyond, including a redesign of the centre's website (launched early 2018), a content strategy to meet client's information needs and the delivery of the new Digital

Want to know more?

Call Ms Celeste Alcaraz on (07) 3382 1361